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3 Lessons Content Marketers Can Learn from Product Marketing

Content that sells gets more funding. Content that doesn't is retired. These are the basics of product marketing. And here are three essential lessons content marketers can learn from their counterparts on the product side of the house.

4 Ways to Use PR in Your Content Marketing Efforts [Case Study]

A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas.

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content

On today’s rapidly shifting web, it’s essential that companies connect more effectively with their stakeholders across a number of web and social channels. This “pressure to extend” has created a new online content life cycle. Employ these four steps to establish a more strategic and successful approach...

Do Brands and Agencies Use Content Marketing Differently? [Research]

While there are many similarities in the way brands and agencies use content marketing, there are some notable differences. Here is a breakdown of the key differences, according to the results from the 2012 Digital Content Marketing Survey research report from Brandpoint and CMI.

How to Survive the Google Penguin Update with Effective Content Writing

Whether or not you were negatively affected by the recent Google Penguin update, you should take steps to ensure you won't get caught in the fray when something like this happens. How? With effective content writing. Here are the essentials to get you on the right track.

10 Ways to Optimize Your Enewsletter Landing Page

Some amazing information from Jeanne Jennings on 10 different ways to optimize your enewsletter landing page to get more subscribers AND increase your rates of conversion.

Two Cool Tools to Help Brands Extend Marketing Reach

The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection...

Managing Large Teams of Writers Under Short Deadlines

Author Sarah Mitchell shares lessons from her big fat content marketing project, including her do-it-or-die essentials for a large-scale content marketing kick-off.

The Future of Search: An Interview with Google's Sam Sebastian

Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search.

How to Reach the C-Suite with Content

Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking...

Make Your Content Pop with These 5 Bullet Point Basics

Bullets are handy weapons in every writer's arsenal. They can help you order your thoughts and make your content easier on the eyes for readers. Try these five bullet point basics to make your content really pop.

How to Avoid "Shiny New Technology" Syndrome in Content Marketing [Case Study]

Clark Kokich, chairman of Razorfish, says companies chasing shiny new technology and novel tactics are barely nudging the needle.