If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.

The culmination of your online and social media content should come together to present an extensive profile that demonstrates your expertise and offers a glimpse of who you are and what your company represents. Here are examples of stellar B2B content.

Quality is still essential. Here are tips on how content marketers can effectively (and safely) link build in today’s post-Penguin SEO landscape, using quality content and by forming long-term content relationships.

A recent survey of business technology decision makers sheds some light on what prospects want - and don't want - when it comes to vendor content. We share some basic results and offer takeaways and suggestions for making content practical and timely.

One of the keys to writing a great white paper is to include lots of quality content. So before you start writing, you’ll need to gather the information you’ll need and modify it to suit your purposes. Here are some tips to help you find fantastic content.

What skills are essential for content marketing teams? If you're planning a team, these tips from CMI's consultants will help you find the right people. If you're looking for a place on a team, these tips will give you an idea of what skills you should develop.

Simple writing is essential, but there are certain digital resources and tools that can help you create exceptional content without going crazy. Here are eight such tools and resources that can help you organize your content writing effort and make it more fruitful.

As content marketers, should we be creating and distributing content in every conceivable platform? Maybe not. Maybe we should find our hedgehog - what we can be the best in the world at - and focus on that instead.

Companies are building teams to support content marketing. This leaves many marketing leaders wondering what should that team look like and how much they should pay.

Do your efforts measure up to the gold standards of content marketing? Here is a rundown of the main strengths of different content types, and some examples of companies that are getting it just right.

Are you working with writers who are generalists instead of specialists? Here are some tips on how to get the most from writers who aren't subject matter experts.

You don't want your content marketing efforts to go unnoticed like the quiet kid who sits in the back of the class. Learn how to transform your content marketing with super powers via its integration with social media, search, and sales.