Content shifting and content curating programs are radically changing the way we consume content. Here are six tips to optimize for this coming change.

One of the fastest ways to become the “go-to” food spot for your local community is by creating meaningful, tailored, and unique content. If you service your local communities 24/7, here are a few content marketing best practices just for you.

Amazon.com's reputation for low prices and vast selection overshadows the richness and depth of its community. But here are five ways you can put that community to work for your content marketing efforts -- and you don't even have to write a book.

Different content types require different skill sets, so even if you have a fabulous writer on staff, if that person doesn’t have the expertise or the time to create all you need for your marketing strategy, you’ll need to outsource. Here are factors to consider in your decision on whether to outsource...

Here's the most obvious, yet most secret, way to connect with others -- excitement. Tap into the power of excitement to transform your content. If you're not excited about it, how can you expect anyone else to be?

The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts. Check out these mistakes, so you don't repeat them. The experts also offer lessons from companies that are getting it right.

With smartphone use increasing all the time, content marketers need to learn how to connect with their audience using mobile. QR codes can be a creative and affordable solution. Check out these 7 effective QR code examples from around the world.

You need a few rules for a fruitful brainstorming session. Break these rules, and the result is almost always frustration and fatigue. So we'll make you an offer you can't refuse: Obey these 4 golden rules and you'll always have successful content brainstorms.

If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI.

Looking for a definition of content marketing? Here are six useful examples depending on your current content marketing need - formal, for practitioners and even one for non-believers.

As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.