Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content. Traditional … Continue reading
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead
I just took three flights to get to Slovenia. On each flight and in all the waiting areas, I saw people holding, reading and engaging in print magazines. Then, I spent the day listening to the state of content marketing … Continue reading
What’s Your Brand Story? – Moleskine Endures through Storytelling
My content marketing friends, Igor Savic and Primoz Inkret from Poslovni Mediji (Business Media) in Slovenia, were nice enough to give me a branded Moleskine notebook on my arrival to their beautiful country. I’ve heard of Moleskine before, but now … Continue reading
Brands as Publishers – Where’s Your Content Strategy?
Just returned back from Online Marketing Summit 2010 where the statement “brands as publishers” almost seemed overused. Although we’ve been talking about that on this blog for three years now and in more detail in Get Content Get Customers, this … Continue reading
Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee
Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk. If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this … Continue reading
Goodwill Develops Video Series with Miss DC: The Fashionista Drives Sales
Who knew you could find the latest and greatest fashions at….Goodwill? District of Columbia Goodwill and my friends at Stella Pop teamed up for a three-part video series on DC Goodwill Fashionista (DC Goodwill’s blog). The concept: Redecorate Miss DC … Continue reading
Seven Ways to Position Yourself for Unlimited Work
As Junta42 continues to grow, we’ve started to branch out and hire freelancers and form partnerships. What I’ve learned through this process is that the way I make decisions on who I buy from or partner with has completely changed … Continue reading
Social Media Usage in Content Marketing Jumps 500% in Two Years
As a follow up to our 2010 Junta42 Content Marketing Study, we’ve been doing some comparisons between content marketing product usage in 2010 versus 2008. The findings are interesting, to say the least. Here are the highlights: Significant Increases in … Continue reading
5 Keys to Success with Content Marketing
Here’s a content marketing interview with me conducted by J-P de Clerck. I like the way J-P summed up the key successes and failures in content marketing for me. Hope they are helpful. The keys to success in content marketing: … Continue reading
SEO and content marketing: Creating content with keywords in mind
Thanks to Emily Thompson, online marketing coordinator for Kutenda Online Marketing Software, for this week’s guest post. Couple thoughts I (Joe) had while reading this. First, you need to understand your brand persona first and foremost when it comes to … Continue reading
