By Joe Pulizzi published May 9, 2007

Can Marketers Launch Vertical Search?

As a marketer, creating a vertical search community or forum can be a dicey activity at best. Here are some considerations for marketers and publishers to keep in mind. Continue reading

By Joe Pulizzi published May 8, 2007

American Eagle’s Try at Entertainment Marketing

American Eagle’s entertainment marketing venture, a comedy series, is on the right track. Good content, targeted to a certain audience, is today’s brand driver. Continue reading

By Joe Pulizzi published May 6, 2007

Is Your Company Communicating Just to Sell?

Focusing all communications around a sell can be detrimental to the long-term relationship you’re trying to create with customers. Consider how you can expand your communication strategy. Continue reading

By Joe Pulizzi published May 3, 2007

Spend More on Internal Marketing

Interaction with employees is a key relationship for your customers. So, it’s essential that employees have a firm grasp of your company’s brand and mission. A CMO’s success depends on having employees involved in the marketing mix. Continue reading

By Joe Pulizzi published May 1, 2007

Publishers Believe in Custom Publishing

Publishers have accepted custom publishing as one of the best ways to grow revenues over the next several years. Successful ones will get on board — before it’s too late. Continue reading

By Joe Pulizzi published April 30, 2007

Content Marketing Manifesto

In his “Content Marketing Manifesto,” Larry Chase offers an excellent overview of the benefits of creating and marketing valuable content effectively. Be patient and build relationships for the long-term. Continue reading

By Joe Pulizzi published April 28, 2007

Marketers vs. Publishers – A Disconnect?

At some point marketers and publishers need to come together, simply to get on the same page and work with each other to focus on producing valuable content. Continue reading

By Joe Pulizzi published April 26, 2007

A Definition Twist

Make a few small changes in the definition of how most companies market and you see a big difference. There is room for growth there in making the information we generate “relevant” and “valuable.” Continue reading

By Joe Pulizzi published April 26, 2007

Why Content Marketing?

Call it content marketing or custom media, but smart organizations are creating valuable content that makes an impact on people. It’s going to get interesting, so stay tuned. Continue reading