By Joe Pulizzi published May 21, 2010

The Social Media Publishing Model for Publishers

I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business).  Below is the presentation, but here are a few key … Continue reading

By Joe Pulizzi published May 18, 2010

3 Steps to Becoming the Industry Expert (Content Strategy, Water Cooler and a Book)

This Ogilvy post reminded me that content without true innovation doesn’t do much for your business. A few months ago at the Online Marketing Summit national conference (where, by the way, I’ll be doing content marketing workshops in 22 cities), … Continue reading

By Joe Pulizzi published May 14, 2010

Why Small Content Wins Almost Every Time

I’ve been all over the world over the past year talking with marketers about their content projects.  In most companies, there is a focus on big content. What’s big content you say? Big content means large content projects such as … Continue reading

By Joe Pulizzi published May 12, 2010

Age of Conversation Back Again

Age of Conversation is back.  Drew McLellan and Gavin Heaton have again rounded up over 170 marketing experts to take a deep dive (or 171 quick dives) into the changing nature of social media, branding and marketing (of course, content … Continue reading

By Joe Pulizzi published May 10, 2010

37 Reasons to Blog

Today is my birthday.  Lucky number 37. As part of my birthday celebration, I’m committing to blogging more. Junta42 was started as a blog (this post is proof from April, 2007) and I still believe it is one of the … Continue reading

By Joe Pulizzi published May 6, 2010

Is Your Social Media Policy Helping or Hurting Business?

Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance. I picked a few at random – first Ball State University (since I just came back … Continue reading

By Joe Pulizzi published April 21, 2010

Your Customers Don’t Care About You – Take the Content Marketing Test

“We just launched this exciting new…” “We have the best customer service in…” “Our reps are the leading experts in…” blah, blah, blah It continues to bother me about the number of articles and blogs from brands and even individual … Continue reading

By Joe Pulizzi published April 13, 2010

Five Reasons Social Media Marketing Comes Last

My friend Shama Kabani’s book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I can tell you it’s worth the read. I’ve been following … Continue reading

By Joe Pulizzi published April 5, 2010

7 Content Marketing Tips from Five Guys Burgers and Fries

I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries (I’ll be going to my first Five Guys this week, so I’ll keep you posted). As of this … Continue reading

By Joe Pulizzi published April 2, 2010

15 Content Marketing and Social Media Keys To Success

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in a blog post helps me get sleep. Second, today is … Continue reading