By Joe Pulizzi published September 25, 2009

How can I get more people to my website?

Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies. The key points: The advertising industry is not run by creative anymore, but the bean counters. The “good-old days” for advertising is … Continue reading

By Joe Pulizzi published September 23, 2009

The New Lead Generation is in Membership Programs

Had an interesting conversation with Texterity president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Now, all lead generation programs are different, but they basically run this way (yes, very simplistic … Continue reading

By Joe Pulizzi published September 18, 2009

20 Questions to Ask before You Launch Your Content Project

As usual, Seth has done it again. I’ve taken Seth’s questions to ask on launching your next website and adapted them a bit for content marketing. As you put your next content plan together, use these questions. You won’t be … Continue reading

By Joe Pulizzi published September 17, 2009

Social Media Starts with a Content Strategy

Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you.  … Continue reading

By Joe Pulizzi published September 14, 2009

Six Steps to Content Marketing Execution Success

Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when … Continue reading

By Joe Pulizzi published September 10, 2009

The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)

Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a tactic before really planning out what should happen and why. … Continue reading

By Joe Pulizzi published September 8, 2009

The Changing Face of Communication according to IBM

Following in the footsteps of their previous white paper on marketing trends (The End of Advertising as We Know It), IBM Global Business Services has developed another dandy for your reading pleasure called The Changing Face of Communication (download the … Continue reading

By Joe Pulizzi published September 3, 2009

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.  It’s just one of those custom magazines that I like to keep around and refer to on occasion.  Design, content, calls-to-action…they are all working … Continue reading

By Joe Pulizzi published August 13, 2009

What if? (no one cares and why you need to be a publisher)

What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to … Continue reading

By Joe Pulizzi published July 24, 2009

The Ultimate Guide to Creating an eBook – The eBook eBook

Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook.  First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and … Continue reading