By Joe Pulizzi published August 27, 2007

Your Most Profitable Strategy: Focus on Current Customers

I was flipping through my notes on the book, “Managing Business-to-Business Marketing Communications” by J. Nicholas DeBonis and Roger S. Peterson.  Excellent book, and here are the highlights as it pertains to customer retention. The Fundamental Principal of Marketing It … Continue reading

By Joe Pulizzi published August 10, 2007

Want Customer Loyalty? Create Customer Wins with Content

The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer loyalty has changed from a one-way (competitive price, excellent product … Continue reading

By Joe Pulizzi published July 12, 2007

7 Ways “New School” Marketing Beats “Old School”

This topic has been on my mind lately. It can really be summed up in the “old school” vs “new school” debate. I know it’s not that simple, but bear with me. The No. 1 question my team has received … Continue reading

By Joe Pulizzi published May 31, 2007

Content Distribution Only Business Left in Publishing?

Scott Carp suggests that the only true business model on the web is distribution. Custom publishing can no longer afford to be (or be perceived as) second-rate content. The time for marketers (and responsibility) is now! Continue reading

By Joe Pulizzi published May 30, 2007

Callaway Golf TV Hits the Mark

Callaway Golf TV, launched about a month ago, is a content marketing site that works. Using video straight from the pros, it’s like customer testimonials on steroids. Take a look. Continue reading

By Joe Pulizzi published May 29, 2007

Digital Magazines: Worth a Look? – An Interview

An interview with Marcus Grimm, a marketing executive with NXTbook Media, offers some interesting applications for marketers and publishers to consider. Take a look at Grimm’s view of the evolving digital publishing landscape. Continue reading

By Joe Pulizzi published May 25, 2007

Is Everything Becoming Custom?

An article on living in “Bigdealville,” points out that banner ads won’t cut it if the advertiser really wants to engage the user. Custom integration is key to any online program. Here are a couple takeaways. Continue reading

By Joe Pulizzi published May 23, 2007

Does Cisco’s Content Microsite Miss the Mark?

Some thoughts on Cisco’s recently launched microsite on the human network concept. Site is professional and easy to navigate. Here are other pros and cons. Continue reading

By Joe Pulizzi published May 21, 2007

Custom Media vs. Content Marketing

An informal survey of colleagues in the media/marketing industries shows the term “content marketing” growing in use. We’ll keep checking back to see if the trend continues. Continue reading

By Joe Pulizzi published May 17, 2007

Custom Publishing: A Long Way to Go

Consumers are smarter than ever, and are only going to consume valuable content. It’s an evolution for custom publishing, but we need to get beyond the negativity. Continue reading