By Joe Pulizzi published June 4, 2010

Engage and Inspire Employees First, Customers Second

The recent Business Marketing Association conference in Chicago was focused on engagement.  The leading marketers from around the world came together to talk about it…and how engagement is the key to success for your brand and your customers. The overwhelming … Continue reading

By Lisa Petrilli published June 4, 2010

5 Content Marketing Secrets We Can Learn From Thomas Edison

You probably think of Thomas Edison as a great innovator, but did you know he was also a brilliant marketer? He foresaw the creation and evolution of markets, and he worked passionately to bring his beliefs to life. While Edison … Continue reading

By Patsi Krakoff published June 3, 2010

12 Tips for Formatting Better Blog Posts

How is writing for your business blog different from any other business marketing content? In general, the goal of a business blog is to provide relevant, useful information to your targeted audience. By doing so, you create a community of … Continue reading

By Robert Rose published June 2, 2010

A Quick and Dirty Way to Segment your B2B Content Marketing

If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re all tire kickers.” Or (my favorite): “We don’t need more … Continue reading

By Joe Pulizzi published June 1, 2010

Think Like Your Customers Think

There’s a very important line at the beginning of the movie The Godfather II. Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down his brother Tom Hagan and talks about an important lesson … Continue reading

By Chris Moritz published June 1, 2010

How to Start Your Content Strategy: The Discovery Phase

You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your … Continue reading

By Sarah Mitchell published May 28, 2010

How One Small Habit for Content Marketers Can Make a Big Difference

We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results. A large … Continue reading

By Lisa Petrilli published May 27, 2010

How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king … Continue reading

By Keith Wiegold published May 26, 2010

How to Build Personas to Bring Your Targets (Back) to Life

The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers are into an age range, a gender, a geographical location, a household income, that type … Continue reading

By Joe Pulizzi published May 24, 2010

Junta42 Launches Content Marketing Institute

I’m really excited to announce the launch of the Content Marketing Institute (CMI). The idea of CMI is simple – while there are a lot of great blogs, books and experts out there in and around content marketing, there are … Continue reading