By Joe Pulizzi published October 27, 2009

Personal Branding Success in 15 Steps

Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. The latest issue includes an article from yours truly, which I’ve included below.  I also included one of my PowerPoint presentations when I … Continue reading

By Joe Pulizzi published October 22, 2009

Why Content Marketing? – The Video

Gijs Daemen from Merge Media, a Netherlands-based content marketing shop, did a bang-up job putting this video together on content marketing. The original presentation was directed to his customers in the Netherlands. Questions I answer in the video: What is … Continue reading

By Joe Pulizzi published October 19, 2009

Gary Vaynerchuk (@garyvee) on Content Marketing and Growing Your Business

Gary Vaynerchuck, author of the new book Crush it! and the popular Wine Library TV (where he gets over 100,000 viewers a day), was kind enough to put this video together on content marketing for the Junta42 audience. Thanks Gary! … Continue reading

By Joe Pulizzi published October 16, 2009

Creating Consistent Content – A Content Marketing Plan

The following is a guest post courtesy of Russell Sparkman from Fusionspark Media, a new media communications company based in Washington state. I’ve had the pleasure of working with Russell on a number of projects, most recently their amazingly successful … Continue reading

By Joe Pulizzi published October 13, 2009

Content Marketing / Custom Publishing Research – Marketers Telling the Story

Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here … Continue reading

By Joe Pulizzi published October 7, 2009

The 4 Step Content Strategy Program – Content Strategy Simplified

Let's face it.  Content strategy is not easy.  Actually, it's pretty difficult. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media 20 Questions to Ask Before Launching a Content Marketing … Continue reading

By Joe Pulizzi published September 29, 2009

Help Me Help You – Spend Content Marketing Money

Well, first the bad news. After months of trying to work this out, the winner of Junta42’s $4200 in 42 Days Contest, 48HourPrint, decided not to move forward with their project. (for those of you who don’t remember, every project … Continue reading

By Joe Pulizzi published September 25, 2009

How can I get more people to my website?

Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies. The key points: The advertising industry is not run by creative anymore, but the bean counters. The “good-old days” for advertising is … Continue reading

By Joe Pulizzi published September 23, 2009

The New Lead Generation is in Membership Programs

Had an interesting conversation with Texterity president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Now, all lead generation programs are different, but they basically run this way (yes, very simplistic … Continue reading

By Joe Pulizzi published September 18, 2009

20 Questions to Ask before You Launch Your Content Project

As usual, Seth has done it again. I’ve taken Seth’s questions to ask on launching your next website and adapted them a bit for content marketing. As you put your next content plan together, use these questions. You won’t be … Continue reading