By Joe Pulizzi published May 17, 2007

Custom Publishing: A Long Way to Go

Consumers are smarter than ever, and are only going to consume valuable content. It’s an evolution for custom publishing, but we need to get beyond the negativity. Continue reading

By Joe Pulizzi published May 15, 2007

Bringing Sexy Back: The Eight Steps to Content Marketing Bliss

Knowing your customers’ wants and needs gives you the opportunity to create not only a sexy marketing campaign, but one that actually changes behavior. Use these 8 proactive steps to make value-based content marketing a reality for your organization. Continue reading

By Joe Pulizzi published May 14, 2007

Custom Publishing: Second-Rate Content?

Many publishers are dismissing the importance and impact of content marketing. Today’s publishers need to offer custom publishing marketing services for their customers — or face watching this large revenue stream go elsewhere. Continue reading

By Joe Pulizzi published May 10, 2007

Content: The Future of B2B Marketing

Marketers of small, medium and large corporations are the content providers of the future. Make content your focus as you plan your next B2B marketing strategy. Continue reading

By Joe Pulizzi published May 9, 2007

Can Marketers Launch Vertical Search?

As a marketer, creating a vertical search community or forum can be a dicey activity at best. Here are some considerations for marketers and publishers to keep in mind. Continue reading

By Joe Pulizzi published May 8, 2007

American Eagle’s Try at Entertainment Marketing

American Eagle’s entertainment marketing venture, a comedy series, is on the right track. Good content, targeted to a certain audience, is today’s brand driver. Continue reading

By Joe Pulizzi published May 6, 2007

Is Your Company Communicating Just to Sell?

Focusing all communications around a sell can be detrimental to the long-term relationship you’re trying to create with customers. Consider how you can expand your communication strategy. Continue reading

By Joe Pulizzi published May 3, 2007

Spend More on Internal Marketing

Interaction with employees is a key relationship for your customers. So, it’s essential that employees have a firm grasp of your company’s brand and mission. A CMO’s success depends on having employees involved in the marketing mix. Continue reading

By Joe Pulizzi published May 1, 2007

Publishers Believe in Custom Publishing

Publishers have accepted custom publishing as one of the best ways to grow revenues over the next several years. Successful ones will get on board — before it’s too late. Continue reading

By Joe Pulizzi published April 30, 2007

Content Marketing Manifesto

In his “Content Marketing Manifesto,” Larry Chase offers an excellent overview of the benefits of creating and marketing valuable content effectively. Be patient and build relationships for the long-term. Continue reading