By Lisa Petrilli published May 27, 2010

How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king … Continue reading

By Keith Wiegold published May 26, 2010

How to Build Personas to Bring Your Targets (Back) to Life

The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers are into an age range, a gender, a geographical location, a household income, that type … Continue reading

By Joe Pulizzi published May 24, 2010

Junta42 Launches Content Marketing Institute

I’m really excited to announce the launch of the Content Marketing Institute (CMI). The idea of CMI is simple – while there are a lot of great blogs, books and experts out there in and around content marketing, there are … Continue reading

By Joe Pulizzi published May 23, 2010

A blog post is like a miniskirt

A blog post is like a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject. courtesy of my friend Henry

By Patsi Krakoff published May 22, 2010

Start Smart Formula for Your Business Blog: 5 Qs + 3Es

Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services. But unless you’ve been paying keen attention to content marketing trends, you may find it’s harder than you expect to … Continue reading

By Clare McDermott published May 22, 2010

How to Use Information Design to Improve Content Marketing

You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?

By Joe Pulizzi published May 22, 2010

How to Launch the Content Marketing Institute (in 6 Steps)

Did you ever see or hear about something and think, “well, that just makes too much sense.” I have. A few things come to mind for me. Al Pacino in The Godfather. Cool weather in San Francisco (every time I’m … Continue reading

By Joe Pulizzi published May 21, 2010

The Social Media Publishing Model for Publishers

I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business).  Below is the presentation, but here are a few key … Continue reading

By Joe Pulizzi published May 18, 2010

3 Steps to Becoming the Industry Expert (Content Strategy, Water Cooler and a Book)

This Ogilvy post reminded me that content without true innovation doesn’t do much for your business. A few months ago at the Online Marketing Summit national conference (where, by the way, I’ll be doing content marketing workshops in 22 cities), … Continue reading

By Joe Pulizzi published May 14, 2010

Why Small Content Wins Almost Every Time

I’ve been all over the world over the past year talking with marketers about their content projects.  In most companies, there is a focus on big content. What’s big content you say? Big content means large content projects such as … Continue reading