For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success.

Find out how creating content that is aimed beyond your "first circle" connections can help expand your reach and influence in your industry.

SlideShare is more than just a way to share your finished presentations online; it can be a powerful tool that can turbocharge every step of your publishing endeavors. Try out these 11 ways to use SlideShare for content marketing success.

Little Bird, a new start-up that is essentially a search engine for influencers, might just become a content marketer’s most powerful weapon, because it addresses the practitioner’s three most pressing needs: more content, better content, and wider distribution. Find out how it works.

The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.

For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events.

Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators.

As you begin planning your marketing strategies for next year, recent content marketing research points out five ways you should adapt for 2013. Find out what changes in online consumer behavior the global consumer survey uncovered.

The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking at marketing in print as a "new" opportunity right now to get and keep attention.

There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more credible stories with these 6 steps for data-driven brand storytelling.

You can always use more brand content -- white papers, videos, webinars, infographics -- all good. Find out how you can expand the reach of your brand content by planning for marketing "triple plays" right from the beginnings of content creation.

As a business evolves, so does its marketing. From a simple online presence to full-fledged content marketing, companies move through specific stages. Use this guide to power your own content marketing evolution.