Social media is still in its infancy as a marketing tool and we're all still learning. Find out (the easy way) about social media publishing lessons that some brands learned (the hard way) this year.

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.

Most marketers are now planning for 2013, in many cases searching for innovative content ideas. In that spirit, here's a diverse list of content marketing ideas you may want to execute for next year.

Some marketers talk about “virality” as part of their game plan, but we can only create quality content that may or may not spread virally. Here's why video content continuity trumps virality.

In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we're grateful that we learned about content marketing this year. Happy Thanksgiving!

In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to create content that people want to spend time with, again and again.

There’s no doubt that most content today is being created and consumed in the digital space. So the key to creating engaging digital content is to keep your audience in mind as you design, thinking about how they consume content. Use these content marketing best practices to drive your design.

OK. A quick show of hands. Who uses the word “persona” regularly during conversations or presentations? You can’t see it from where you’re sitting, but my hand is up. And I’m wincing a little. Leave it to us word mashers on the marketing mountaintop to take out all of the innate humanness of people...

With this week’s unveiling of Coca-Cola Journey, we thought now might be a good time to take a look at how today’s soft drink market leaders make a splash with content marketing.

Our recent research shows that health care content marketing lags about two years behind trends in overall content marketing. This makes sense because health care is a highly-regulated industry. But it also points up significant opportunities for growth in the health care space.

Proofing is a crucial step in using SlideShare for content marketing, as it involves more than just checking for spelling errors. Use this checklist, and accompanying questions and tips, to help you proof and polish the SlideShare presentations you create using Microsoft PowerPoint.

CMI sat down with SAP's Michael Brenner to discuss what he’s doing to overcome his content marketing challenges, how he got started, and how he is reaching his vision of a company-wide content machine.