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5 Content Marketing Blog Lessons You Can Learn from Taking Photos

Photography is more popular today than ever before. Find out how you can apply some of the best photography tips to writing content marketing blog posts.

How Influencers Have Ignited IBM's Content Marketing

CMI sat down with IBM's Leslie Reiser to talk about IBM's influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion.

Content Marketing Strategy at the Intersection of Two Brands

Last year, Converse opened a state-of-the-art recording studio in Brooklyn, N.Y. Find out how that studio represents a powerful content marketing strategy at the intersection of 2 brands.

5 Social Media Publishing Lessons Brands Learned This Year

Social media is still in its infancy as a marketing tool and we're all still learning. Find out (the easy way) about social media publishing lessons that some brands learned (the hard way) this year.

Why Your Content Strategy Should Include Prezi

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.

42 Content Marketing Ideas for 2013

Most marketers are now planning for 2013, in many cases searching for innovative content ideas. In that spirit, here's a diverse list of content marketing ideas you may want to execute for next year.

Why Video Content Continuity Trumps Virality

Some marketers talk about “virality” as part of their game plan, but we can only create quality content that may or may not spread virally. Here's why video content continuity trumps virality.

What We're Grateful We Learned about Content Marketing

In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we're grateful that we learned about content marketing this year. Happy Thanksgiving!

Mining Data for the Right Content Marketing at the Right Time

In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to create content that people want to spend time with, again and again.

5 Content Marketing Best Practices to Drive Your Design

There’s no doubt that most content today is being created and consumed in the digital space. So the key to creating engaging digital content is to keep your audience in mind as you design, thinking about how they consume content. Use these content marketing best practices to drive your design.

Put the Person Back in Content Marketing Personas: 10 Easy Steps

OK. A quick show of hands. Who uses the word “persona” regularly during conversations or presentations? You can’t see it from where you’re sitting, but my hand is up. And I’m wincing a little. Leave it to us word mashers on the marketing mountaintop to take out all of the innate humanness of people...

Big Content Marketing Plays From Coke, Pepsi and Red Bull

With this week’s unveiling of Coca-Cola Journey, we thought now might be a good time to take a look at how today’s soft drink market leaders make a splash with content marketing.