If you'd like to start a LinkedIn group — or boost the membership and raise the profile of a LinkedIn group you already have — try these five time-tested B2B content marketing tips to drive traffic, attract new members, and increase engagement.

Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing.

Content marketers fight the daily battle of staying timely and relevant. Newsjacking is the process of injecting your brand into the day's news, creating a twist that grabs eyes when they're open widest. Read on for tips to help your branded content use the news.

Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content choices.

It's essential to drive your brand's customer conversations with the right content. Here's how to develop a content strategy where communications count at every stage of customer engagement.

Just before the holidays, tech giant Oracle announced it had bought marketing automation software vendor Eloqua for the cool sum of $871 million. Here's a discussion of what the acquisition might mean for content marketers.

If you think there is no way to implement a successful content strategy in the industry that you are in, think again. And then try these 4 steps to exciting content marketing in a boring industry.

A blog and a book helped launch and grow what is now the Content Marketing Institute. Most companies have blogs. Your company needs a book. Here are 8 tips to help you make it happen.

Many companies are struggling to capitalize on their use of social media. Take these 4 steps to strengthen your social media channels in order to spread content more effectively.

Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.

You probably haven't seen many articles about Australia on your favorite search, social media and content marketing blogs. But here are 3 reasons to put Australia on your content marketing radar in 2013.

Many businesses struggle to establish a blog and content marketing strategy that works well and shows results quickly. Try this 11-step plan for launching a successful business blog and reaping benefits within six months.