If, as CMI research indicates, B2B marketers continue to struggle to produce enough engaging content, why aren't more brands outsourcing their content efforts to the experts? Here are 7 tips for choosing an effective content marketing agency.

Web analytics and key performance indicators have come a long way since the days when marketers were measuring "hits" on a site. Here's a guide to what KPIs you should be measuring for your content marketing initiatives.

Sometimes you don't want the whole explanation, just a quick answer that gets you on your way. In that spirit, here are 24 quick answers to the questions we hear most frequently about content marketing.

These days it is essential for marketers to consider how readable their content is on tablet screens. For content marketing design best practices, try these 3 guidelines for creating eBooks that will work well on tablet devices and smartphones.

Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.

Content discovery strategies and tools can help individuals find great content while allowing marketers to get their content in front of the right people at the right time. Here are five tips on how to use content discovery to connect with customers and increase content marketing ROI.

Recent CMI research on B2B and B2C marketing shows how manufacturers are managing content marketing as compared with B2B marketers across all industries. Find out how these insights compare with your own content efforts.

You can get a lot more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.

The Content Marketing Institute recently reached out to readers like you to find out what brands you look to as leaders in the field. Here are seven tricks you can learn from content marketing trendsetters and apply to your 2013 strategy.

As the media landscape continues its upheaval, brand publishers and media companies are trying to do the same thing: Find audience that leads to subscription. Only the revenue streams are different. Find out why media companies continue to worry about the future.

Whatever content you create, it's useless unless people can find it, read it, and share it. Try these 3 tips for using Google's Keyword Tool to create content marketing that is much more easily "findable."

Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it's so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch.