By Kevin Lund published November 12, 2010

How a Print Strategy Could Save the World: A Case Study

Recently, I finished reading the book Let My People Go Surfing, by Patagonia founder Yvon Chouinard. It’s a fascinating story by an inspirational business leader. He not only grew a successful company while being beloved by his employees and revered … Continue reading

By Joe Pulizzi published November 12, 2010

Use Different Media to Accomplish Different Goals

Listened to an excellent overview from Ann Marie Kelly from Gfk MRI today who talked about consumer research and magazines. One piece of research that stood out was focused on how consumers engage in different media for different reasons.  Television, … Continue reading

By Ann-Christin Lindstedt published November 10, 2010

6 Things to Switch When Targeting Content for Foreign Markets

Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help? Hmmm. Tough choice, right? In that … Continue reading

By Michele Linn published November 9, 2010

How to Explain the Value of Content Marketing

Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective. One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers … Continue reading

By Heidi Cohen published November 8, 2010

How to Use Social Media to Drive Your PR Goals

Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the … Continue reading

By Dianna Huff published November 5, 2010

The Three Biggest Mistakes Companies Make with B2B Websites

In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it … Continue reading

By Joe Pulizzi published November 4, 2010

Content Strategy vs. Content Marketing vs. Inbound Marketing

I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent over 30 minutes discussing the differences and similarities between content … Continue reading

By Elizabeth Sosnow published November 4, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)

In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. … Continue reading

By Joe Pulizzi published November 4, 2010

Content Strategy and the Dying Art of Execution

Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty site). That said, I’ve seen … Continue reading

By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading