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6 Questions Content Marketers Should Ask Before Hiring a Journalist

Recruiting former journalists can offer many benefits for a company's marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask before hiring.

12 Months of Content Marketing Ideas for SlideShare

What's keeping marketers from leveraging SlideShare for content distribution? If it's the content itself that you lack, get started with these content marketing ideas for a year's worth of monthly SlideShare presentations.

Content Marketing Strategy: 3 Experts on Tapping Influencers

When you think of influencer marketing, you may think about tapping those who have the broadest social reach to share your content. But it can be beneficial to look beyond the most obvious. Learn where to find influencers and how to use them in your content marketing strategy.

7 Brand Storytelling Lessons You Can Learn from Ron Howard

A big-time movie director just validated brand storytelling in an extraordinary way. Find out what content marketers can learn about brand storytelling from seven of Ron Howard's milestone projects.

Content Marketing: Why You Should Buy Value Instead of Leasing It

There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity? Learn more about buying vs. leasing in marketing.

3 Content Marketing Tactics to Defuse User-Generated Attacks

While a positive online reputation often takes years to cultivate, a single bad review can trash it in a matter of minutes. Use these 3 content marketing tactics to defuse user-generated attacks and protect your company's online reputation.

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he's sharing his 5 tips for the modern CMO.

Effective Content Marketing with Visuals: Your 5-Step Guide

It's been predicted that visual media will become one of this year's biggest content marketing trends, and it's easy to see why. Use this 5-step guide to start you on your way to effective content marketing with visuals.

Branded Content Broadcasting: Examples from Brand Media Moguls

While some content marketers tinker with 30-second YouTube videos that look a lot like commercials, others think bigger. Much bigger. Meet the new (brand) media moguls.

Content Marketing with Instagram: 5 Takeaways From a Brand to Watch

As a fashion retailer that's built its brand on aesthetics, Anthropologie is a company to watch on social media. Here's a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals.

How Your B2B Content Marketing and Sales Can Work Hand-in-Hand

The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and sales teams can work hand-in-hand.

Content Marketing: The Fallacy that More Content is Better

In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better -- even epic -- content that changes behaviors and makes an impact on your customers' lives. Ask yourself these questions about your own content efforts.