By Michele Linn published September 28, 2010

Want to Develop Engaging Content? First Step: Understand What Engaging Means

We recently released new research on B2B Content Marketing. The report is chock full of great insights into what content marketers are doing and where they are struggling (check it out to see how you compare). The research also identified … Continue reading

By Joe Pulizzi published September 27, 2010

35 Ways to Market Your Blog

It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your … Continue reading

By Robert Rose published September 27, 2010

Content Mobility: The Key to Content Migration

When we think of mobile and content these days, the conversation usually goes to publishing content for mobile devices such as iPhones, Blackberries and Android phones.  While the mobile platform is interesting – and something other CMI contributors have covered … Continue reading

By Nate Riggs published September 24, 2010

3 Strategies for Changing Your Company Culture To Support Content Marketing

For most companies, adopting the mindset of content marketing is going to require some level of a cultural shift within the organization. That can be a daunting task, especially for larger organizations with hundreds or even thousands of employees. For … Continue reading

By Sarah Mitchell published September 23, 2010

How to Make the Case for Design in Content Marketing

What is the biggest problem you face in your content marketing strategy? In the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study published last week, 66% of respondents identified a challenge with the production of the content. Split between … Continue reading

By Joe Pulizzi published September 22, 2010

4 Content Curation Ideas to Implement Now

I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. This quote hit home: “…humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from … Continue reading

By Michele Linn published September 22, 2010

5 Ways to Save Time on Content Marketing

If there is one thing I hear time and time again, it’s that content marketing takes a substantial amount of time to do well. I agree wholeheartedly, but there are some things you can do to reduce the time you … Continue reading

By Rahel Bailie published September 21, 2010

How to Create Useful FAQ Pages

If you think a FAQ page is where readers find handy information about their needs or a place where customers go to look for answers to frequently asked questions, think again. In an informal survey  I conducted,  occasional to frequent … Continue reading

By Jennifer Watson published September 20, 2010

The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do

We content marketers take a lot of pride in writing material that engages, inspires and motivates our customers. We talk about having a crystal clear focus on key messages that are relevant to our audience. We spout platitudes about “adding … Continue reading

By Robert Rose published September 16, 2010

How to Choose a CMS for Content Marketing: Don’t Hammer with a Screwdriver

My college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with it, open boxes with it, open beer bottles with it (yes, college was like … Continue reading