If you're ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices.

If you're serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnessed.

Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research.

To celebrate our anniversary, we couldn't resist bringing you 42 of our favorite CMI posts from the past six years. They're chock full of tips, tactics and examples, so use them to go out and create more compelling content.

With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content creation tactics for success.

Starting to reevaluate your software platforms? Whether you’re considering a suite or specialized vendors, these questions could help you make the right decision for your brand.

Like any media company, you need to focus on driving subscriptions in order to deliver on your marketing goals. And epic content marketing is what keeps those subscription channels growing and vibrant.

Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind.

If you are looking to stay top-of-mind with your audience in order to increase your influence, here are 4 key steps for getting yourself out of the way and, in doing so, leaving a memorable impression with the video content you create.

There are no or one-size-fits-all plans that apply to every organization, but here are some core, common elements across successful content marketing programs.

If you're struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say.

Here's a follow-up to last year's post on women who rock content marketing. It's a list of 20 more women who not only produce epic content, but also live it. Follow these women to see how it's done.