Content marketing effectiveness is a common concern among marketers, according to CMI research in North America, Australia and the UK. Think about these 13 reasons why your content marketing might fail.

The internet is a visual place, so engaging visual content is essential for getting your organization's message across. Find out how auto brands use 5 key strategies to help audiences get the picture.

Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your organization.

With the explosion of digital channels and new technologies, "paid, earned, and owned" is a less useful way of looking at media strategy than it used to be. Take a look at how brands and agencies are adjusting to a new media landscape.

Data from CMI's latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you'll see that small businesses have big plans for content marketing.

Find out how to create powerful content marketing from your organization's events to build your brand and drive engagement before, during, and after events.

As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use these 3 tips to bring your brand storytelling to life with webisodes.

Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.

Do the letters html make your head hurt? Don't let the continually evolving digital industry intimidate you. Find out how you can increase the visibility of your branded content with microformats.

Are your event videos falling flat? Check out five hard-won lessons from Content Marketing World's video production expert.

Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.

If you find yourself out of ideas and up against a wall in your content creation process, use these 6 steps to escape "creative hell" and get your brainstorm session back on track.