By Jeremy Victor published July 21, 2010

Content Marketers: How to Think and Act Like a Publisher

If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every … Continue reading

By Russ Henneberry published July 20, 2010

D.I.S. Creates Content Marketing with Lasting Impact

The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact.  It will continue to reap dividends for your … Continue reading

By Kevin Lund published July 19, 2010

Three Ways to Screw Up a Good Article

In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print or digital magazine, you may have a bit more time, … Continue reading

By Eileen Sutton published July 16, 2010

Are you Brand Building Out of Order? A Cautionary Tale

As a content marketer, you want to dive in and start work immediately. You know it’s best to lock in a brand position but you wonder: is this so important? Consider: would you build a skyscraper with no blueprint or … Continue reading

By John Nawn published July 15, 2010

How to Distribute Content that Engages After Face-to-Face Meetings

In the first two posts in my series on content strategies for conferences, meetings and events, I  discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This … Continue reading

By Joe Pulizzi published July 14, 2010

Old Spice Man Makes a Social Media Impact with YouTube Responses

My friend Mike Balzano shot me a note this morning that I had to check out what Old Spice was doing on its Twitter account. Then, thirty minutes and about 20 videos later, I started writing this post.   And, … Continue reading

By Andy Zimmerman published July 14, 2010

Getting Started with Multimedia Marketing

As we all know, the Internet has enabled a wide range of marketing channels and methods. And ever since YouTube burst onto the scene in 2005, online video has become one of the leading methods for distributing marketing content. ReelSEO.com … Continue reading

By Lisa Petrilli published July 13, 2010

Turn Your Business’s Vision into Inspiring Content: A Case Study

While writing a post for my personal blog on the difference between a business’s mission and its vision, I came across the World Wildlife Fund’s Vision page. I found it to be an extraordinary grouping of content that not only … Continue reading

By Robert Rose published July 12, 2010

4 Quick Tips for Increasing Your Content Marketing Budget

There’s a great quote that I love that says, “Budgeting is just a way to worry about money before you spend it.”  As you get ready to move into the planning season for your 2011 budget, it’s a good time … Continue reading