By Russell Sparkman published December 9, 2010

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of … Continue reading

By Ann-Christin Lindstedt published December 8, 2010

Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility

How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s safe to say if you poll an audience of more … Continue reading

By Michele Linn published December 7, 2010

Content Marketing in Action: 13 Examples to Get You Inspired

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Joe Pulizzi published December 7, 2010

Should We Really Think Like a Publisher?

Thanks to my good friend and “publisher” Mike Azzara for putting together the following thoughts on, of all things, the word “publisher”. Joe’s recent post admonishes non-media brands to believe that they are publishers. In fact, he says, “Believing that … Continue reading

By Heidi Cohen published December 6, 2010

How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs … Continue reading

By Sandra Zoratti published December 3, 2010

How to Make the Case for Data-Driven Marketing

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems. Continue reading

By Keith Wiegold published December 2, 2010

Content Marketing Success: Go on, Prove It!

How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having. Continue reading

By Joe Pulizzi published December 1, 2010

The Three Rules of Content Marketing

On the flight over to Belgium I was reading a combination of Content Rules by Ann Handley and C.C. Chapman, Screw It, Let’s Do It by Sir Richard Branson, and Why We Suck by Denis Leary. Quite a potent combination. … Continue reading

By Debbie Williams published December 1, 2010

Developing a Social Media Conversation Calendar

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” … Continue reading

By Michele Linn published November 30, 2010

How to Find Internal Allies for Content Marketing

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading