By Joe Pulizzi published October 1, 2010

Is Quality Content Enough?

Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered – create … Continue reading

By Dianna Huff published September 30, 2010

Look to Your Customers for Fresh Content Ideas

At a recent presentation I gave, a gentleman in the audience asked how he could develop content for his business website. A plumber by trade, he and his partner had already optimized and “tricked out” their site for Google Places. … Continue reading

By Heidi Cohen published September 29, 2010

5 Ways to Maximize the Impact of Press Releases Using Content Marketing Techniques

Contrary to current thinking, the press release is alive and supports marketing and communications objectives. As keyword-rich content supporting search optimization, the press release—especially in its social media format—is a very effective marketing tool for attracting mainstream and trade media, … Continue reading

By Michele Linn published September 28, 2010

Want to Develop Engaging Content? First Step: Understand What Engaging Means

We recently released new research on B2B Content Marketing. The report is chock full of great insights into what content marketers are doing and where they are struggling (check it out to see how you compare). The research also identified … Continue reading

By Joe Pulizzi published September 27, 2010

35 Ways to Market Your Blog

It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your … Continue reading

By Robert Rose published September 27, 2010

Content Mobility: The Key to Content Migration

When we think of mobile and content these days, the conversation usually goes to publishing content for mobile devices such as iPhones, Blackberries and Android phones.  While the mobile platform is interesting – and something other CMI contributors have covered … Continue reading

By Nate Riggs published September 24, 2010

3 Strategies for Changing Your Company Culture To Support Content Marketing

For most companies, adopting the mindset of content marketing is going to require some level of a cultural shift within the organization. That can be a daunting task, especially for larger organizations with hundreds or even thousands of employees. For … Continue reading

By Sarah Mitchell published September 23, 2010

How to Make the Case for Design in Content Marketing

What is the biggest problem you face in your content marketing strategy? In the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study published last week, 66% of respondents identified a challenge with the production of the content. Split between … Continue reading

By Joe Pulizzi published September 22, 2010

4 Content Curation Ideas to Implement Now

I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. This quote hit home: “…humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from … Continue reading

By Michele Linn published September 22, 2010

5 Ways to Save Time on Content Marketing

If there is one thing I hear time and time again, it’s that content marketing takes a substantial amount of time to do well. I agree wholeheartedly, but there are some things you can do to reduce the time you … Continue reading