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Succeed With Video Content Marketing: 5 Tips and a Case Study

Moving beyond the basics of developing and executing a video content strategy, find out how to succeed with video content marketing by engaging your audience. Use these tips for making the videos as engaging, effective, and easy to develop as possible. Also, check out a case study that shows how one...

Content Marketing Strategies Based on Customer Context: 3 Examples

Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It's this concept of arrivals and departures that marketers often overlook. Find out why content marketing strategies should be based more...

7 Ways to Make Brand Journalism Work for Your Business

Although the term "brand journalism" may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience.

8 Remarkable (and Stolen) Content Marketing Ideas

There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) content marketing ideas. We're sharing them in the hopes that you will also find them to be helpful.

The Future of Visual Content: 6 Predictions About Infographics

It's obvious that infographics have become a popular vehicle for content marketing, as visual content can often get shared more than links or text. But will that allure last? Find out what 6 experts on visual content predict for the future of infographics.

A Seamless Content Marketing Process for a Highly Regulated Industry

Time is a universal challenge for content marketers, but some industries have more constraints. Find out how sales, marketing, and compliance team members for financial management company Invesco work efficiently together for an effective content marketing process in a highly regulated industry.

Why Creating Content That Consumers Want Isn't Enough

Today's consumers are staring at an invitation avalanche, with every company asking for "likes," "follows," clicks, and attention. So cutting through the hype and creating content that consumers want is essential. But take it one step further: Make sure your content is useful and relevant, then market...

5 Types of Content Marketing to Continuously Attract Prospects

It's a fact of life in business: If you don't have new prospects, you don't have a future. Of course businesses need to focus on their clients. But what eventually happens if you forsake your prospecting efforts to focus exclusively on current customers? Use these 5 types of 'magnetic' content marketing...

10-Question Content Curation Scorecard Every Content Curator Needs to Measure Success

In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your ability to discover, share, and create "the best content marketing on the planet" on an ongoing basis.

Creating Content: How Much Is Too Much?

Is there such a thing as having too much content? Several experts consider this common question in content marketing and share their thoughts, based on collective experience with best practices and processes for creating content. Find out how much is too much.

Build a Brand Content Empire: What You Can Learn From LEGO

LEGO is such a giant when it comes to brand content, that at times it more closely resembles a media company than a toy company. Here's a rundown of some of the major components of its well-integrated and highly effective content marketing program. Find out what you can learn from LEGO about building...

3 Ways Online Content Marketing Can Do More to Enable Sales

While different content marketing strategies differ in purpose (lead generation, brand awareness, website traffic), the end goal should be to increase revenue and drive more business for your organization. Toward that end, try these 3 ways of getting your online content marketing to do more to enable...