Has Google scuttled email content marketing opportunities for good? Not necessarily, but it sure got attention and created a challenge for marketers. Be calm and find out how to carry on by continuing to create compelling content and adapting your email practices to Gmail tabs.

Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnings you get. Learn more about 5 "rules" Google issued this year, and how they can affect your content creation...

What people don't often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer...

Educating customers and prospects is a great way to generate the right kind of leads. What customers learn can help them in their search for products and services -- and help streamline the sales process for your organization. Use these 12 lessons to focus your content marketing strategy on education.

The Content Marketing Institute, in partnership with McMurry/TMG, announced the top 2013 Content Marketing Awards at Content Marketing World 2013 last week in Cleveland, Ohio. Check out the four winners chosen by our panel of industry experts.

Marketers want to generate word of mouth, but sometimes forget it inherently means giving up control. These days, brand advocates are just as big a part of the content marketing team as content marketers themselves. Find out why trying to control brand content just drives ad men mad.

What an amazing week! A number of surprising themes emerged, and the CMI team has pulled together key takeaways on the powerful content marketing ideas that ran through the conference. Find out what 7 content marketing trends stand out from #CMWorld.

We asked the experts -- speakers at this week's Content Marketing World event -- to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it's done when it comes to creating engaging visual content.

If your audience can't find your compelling content, it won't be very successful, which is why content optimization is such a crucial step in the content marketing process. Use this guide to learn how best to optimize 4 key content types: text, image, video and news.

It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective content plan. Check off these 4 ideas on how and why your content plan should include numbered lists....

LinkedIn is a website rich in data that can help you target the precise type of members you want and, by tracking their engagement, see where they are in the buying process. There's a time and place to gate your content, but it's up to you to know where to draw that line for your business. Find out how...

The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance.