Excerpt: It's essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing.

The Content Marketing Institute has covered the topic of content curation from a number of angles. Use this (curated!) collection for one-stop access to a diverse range of key tips, ideas and information to help your brand manage its content curation efforts.

A new study out of Italy looks at what types of visual content have the most viral potential on Google+. Comparing visual attributes, the study points to potential avenues for optimization of content that gets shared on social networks. Check out these 4 tips for making images go viral - or at least...

To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thought leadership strategy where content supports true innovation.

It's easy for industry experts to say "create awesome content," but that's not exactly a helpful "how-to." Follow these 5 tips to truly integrate creativity into your existing content marketing process.

With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI's roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just...

To mark Oracle's purchase of Compendium, we've put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years - from the industry's early roots to today's ever-changing landscape. See if you agree.

With its latest acquisition, Oracle proves that it recognizes the value in Compendium's unique approach to content marketing — and its potential for integration. Take a look at our perspective on what the merger portends for the future of content marketing businesses.

Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer.

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.

New content marketing research finds more evidence that a documented content strategy boosts the effectiveness of the content efforts of B2C marketers. Recent research focusing on B2B marketers found similar results: Marketers who have a documented content strategy rate themselves as more effective than...

It's easy to recognize and admire the slick, seamless results of a successful content plan. But take the time to break it down and carefully examine its components, and you'll be well on the way to building (or tinkering with) your own efforts for better effectiveness.