Want your organization's content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables.

Google's keyword data is disappearing into "not provided." But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords.

Google doesn't just want to provide search results. Google wants to provide answers, which often require in-depth articles. Find out more about optimizing your content plan for Google's in-depth article results.

It's easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness.

Looking to fill out your organization's content marketing team? Make sure you're not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job.

Marketers spend a lot of time and energy trying to gain access and sell to executives. For large-scale B2B sales in particular, it's critical to create a content plan and engagement strategy to break through to the lucrative and powerful buyer at the top. Find out how to design your content plan to speak...

If you're in content marketing, you probably struggle to strike a balance between making your content up-to-the-minute and topical but still relevant and true to your brand. Use these simple tools from the 2013 Content Marketer of the Year to create the right recipe for your content marketing plan.

To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to build an effective content strategy for your organization.

The amount of video content continues to grow explosively on the internet, becoming more dominant every day. Tap into the thriving business video content scene. Learn more about five types of business videos used by big brands to push the content marketing envelope.

Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment.

Putting out fresh, relevant content is not just a good idea today, it's a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar.

Marketers who don't have a strategic plan often doom their own efforts. But there are a number of other factors that can spell doom and gloom for your content marketing. In honor of Halloween, we offer 13 scary reasons why your content marketing will fail. But don't despair, our presentation also offers...