We all know this breed of content curator. Self-appointed, self-important marketers who have lost touch with the act of doing real work. It started off with tweeting a few links, but they have been lulled into complacency -- 140 characters at a time. But there's still hope. Find out how to neutralize...

Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind it. Watch out for these 6 fiends that steal clarity from your business storytelling efforts.

In this week's PNR podcast, Joe and Robert share their thoughts on what the future of content will look like when a trillion devices start talking to each other, explore the latest news on native advertising — and the insane growth projected for this technique in 2014 — and salute the content strategy...

Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize your blog content with a 3-step post tracker.

As the new year gets rolling, everyone in the digital industry is speculating on what will be big in 2014. While the fundamentals of good content won't change, tactics, channels and the way people consume content will continue to evolve. Learn more about 5 big shifts that will likely affect your online...

The popularity of social media marketing is spreading like wildfire across the world of B2B commerce. Because these are social platforms, marketing on them requires planning and finesse. Simply being present on social media isn't enough. Use these 3 angles to plan your B2B marketing approach.

Implementing content marketing tactics without first preparing a strategic marketing plan is like building a house with no blueprint. Old-style concepts, strategies and tactics are more important than ever. Find out how to incorporate them into your organization's marketing strategy.

Emerson's chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche...

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy.

In this week's edition of PNR: This Old Marketing, Robert and Joe discuss a "content marketing is dead" post and the Netflix big data model. While Robert raves about three amazing new story-based commercials, Joe takes a look into the past with an example from JELL-O.

When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you'll definitely have trouble justifying your investment when the content marketing ROI conversation inevitably comes up. Find out more about why you should discuss content...

Increasingly, you're going to need the right marketing technology to realize the full performance potential for your organization. Take a look at 15 ways marketing automation can maximize return on investment for your content efforts.