For content marketers, the removal of keyword data from Google represents a huge opportunity to overhaul the way we report on our online content. With this opportunity in mind, now is the perfect time for a content audit. Use these 4 steps to audit your online content to optimize for Hummingbird and...

In this week's edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts' view of the value of Twitter, and take issue with some blogs' lack of transparent date stamping, before expressing their admiration of an amazing,...

It's popular to say that people hate marketing, but it's not necessarily true. People think they hate marketing because they are more apt to remember and complain about the badly timed marketing interruptions they didn't want to hear. Learn how to overcome that perception bias by getting the right content...

Newsjacking allows brand marketing efforts to get in on news or an event as it's happening. It's a tricky and delicate thing, but when businesses learn to effectively navigate Twitter and other real-time outlets, there's a lot to be gained by playing into the news of the day. Find out what we can learn...

Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there's much more to be done to attract an audience for your content. Check out these four post-production steps that are essential for real content...

If you're blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to mark up content with this new language. Find out how to optimize your WordPress blog content with Google's...

Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step with your customers. Don't let your organization be among the many companies that are failing to adapt to this...

In this week's PNR Podcast, Robert and Joe talk about Contently's quest to become "the plumbing" for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven...

Lead generation and demand generation are two important, but separate, strategies. Demand generation is focused on shaping audience members' perspective, while lead generation is focused on capturing their information. Find out how your content marketing plan can drive both goals effectively over time....

It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creation efforts in 2014.

Webinars can be great for sharing expertise with your audience, but the format has drawbacks, so don't lean on them exclusively. Use these 5 steps to repurpose your webinars into more engaging online content.

CMI is republishing a recent post by Shel Holtz that questions the concept of "content shock," because it's exactly the kind of conversation we need to have to move the content marketing industry forward. Find out more about the notion that a rising flood of content will eventually overwhelm us. Is content...