This week, Joe, Robert and some special guests report live from Content Marketing World in Sydney, Australia. The conversation focuses on a new report about sustainable digital business models, LinkedIn's latest content marketing tools for top brands, the acquisition of Klout by Lithium, and Copyblogger's...

Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don't even think about play a huge role in helping B2B buyers move forward with a vendor. Learn more about the report, including why 55 percent of potential...

Understanding ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sales process typically works.

To a marketer, a picture can be worth so much more than a thousand words. You may be creating a presence on visual marketing-specific sites or revising your existing strategy on familiar networks to include more visual elements. Either way, get fresh ideas and inspiration for your visual content marketing...

There are many takeaways sprinkled throughout the sublime scripts of "The Godfather" saga. And some of them speak to the relationships those of us with a content job have with our clients and stakeholders — you can attribute much of the Corleones' success to their superior intuition in managing outside...

Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that you can implement real change and improve your success this year.

LinkedIn's Influencer program promises great opportunity and exposure for thought leaders. However, if the quality of discussion in many LinkedIn groups is an indication, the platform may soon have a cesspool of substandard stories on its hands. Use these 4 tips to stay afloat in LinkedIn's content publishing...

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much ensures that companies will have to pay Facebook to get their content marketing noticed. At the same time, they discuss Google's decision to hunt guest blogging spammers. And, after a nice dialog on transparency,...

Looking for insight into how technology marketers are using content marketing? (Most surveyed say the are using it!) Check out Content Marketing Institute's newest research report. The report finds evidence that technology marketers urgently need to document their content marketing strategy to improve...

Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world.

By looking at the right metrics in a content audit, you can find solutions to common audience and website problems many organizations face. Find out how an online content audit can solve four major problems and help your online content reach its full potential.

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes....