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Build a Lean Influencer Marketing Strategy: 3 Types of Tools

Think an influencer program requires too much effort? Fortunately, many tools exist that enable even the leanest of teams to reap the benefits of influencer marketing. Discover the top tools marketers use to make their influencer marketing strategy more effective.

How to Evaluate and Purchase an Event to Fuel Your Content Marketing

It's time to get serious about opportunities that abound in content marketing. In developing and acting on your content plan, you almost look like a publisher. Now it's time for you to start acting like a media company. Find out how to evaluate and purchase an event to fuel your content marketing success.

How to Keep Facebook Viable as a Content Marketing Platform

Despite recent changes, Facebook pages can still thrive, but only if your fans are engaged and active. Rather than focusing on shallow tactics, effective Facebook business pages delve deep to become rich platforms that fans won't be able to help commenting on and sharing. Find out more about how to keep...

Why Paper May Be The New "Smart" Device for Content Consumption

In this week's episode of This Old Marketing, Robert and Joe lament the millions in ad dollars pouring into events like Digital NewFronts, when the funds could be better deployed on content marketing. They also debate whether or not native advertising is deceptive, support Marc Adreessen's prediction...

Resist the Temptations of New Social Media Content Channels

It hasn't been obvious how brands can use Snapchat, because the one-to-one messaging and pictures self-destruct after just a few seconds. Find out why you should resist the temptations of new social media content channels until you're sure your audience uses them and your content is a good fit.

10 Ways to Inspire Your Inner Content Creator

It's not always easy for marketers to find creative strategies and solutions to content challenges. A walk or a few exercises can help clear your head and get the blood flowing, but the creative ideas don't necessarily flow quite as freely. Use these 10 ideas to inspire your inner content creator.

Is It Time to Hand Consumers the Keys to Your Content Creation?

To keep up with the demands of populating a growing number of channels, brands are increasingly turning their social media platforms over to fans, letting them drive content creation in ways unheard of a few years ago. Find out if you should hand consumers the keys to content creation for your business....

How to Go "All-In" with Content Marketing: 8 Experts Weigh In

Eight top industry experts share what they see as the biggest challenges for businesses that want to go "all-in" with content marketing. Each also gave suggestions for overcoming the challenges they cited. Use their advice to help overcome obstacles standing between your organization and content marketing...

How to Create Visual Content with this Simple, Dirt Cheap Tool

Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, leaner approach for us mere mortals. Find out how to create visual content and tailor it to your needs with...

5 Tips for Coming to Town with a Great Content Plan

We all strive to delight our customers with the gift of great content. But there's one jolly brand that can teach us a little something about meeting long-term goals through solid project management and content planning skills. Get some tips for coming to town with an effective content plan.

Content Marketing Momentum Picks Up on Rapidly Evolving Online Channels

In this episode of This Old Marketing, Robert and Joe debate whether or not Google+ is closing its doors, come to grips with the fact that consumers now use the web more than watching television, explore LinkedIn's latest move to accommodate branded content, and speculate on potential acquisitions that...

4 Tips for Hiring a Content Strategist with the Skills You Need

When it comes to content, having the right skills can mean the difference between project success and failure. Content strategy is a relatively new discipline, so there's no surprise that organizations and agencies struggle to define the content strategy skills they need. Use these 4 tips for hiring...