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How Headlines Can Help Your Online Content Find its Audience: 3 Tips

No words are more important in your content marketing than your headlines. No matter how wonderful the online content, if the headline isn't right, it's not going to attract the readership it deserves. Get 3 lessons from an expert on using headlines to increase the value of your online content.

Content Marketing: From the Newsroom to the Boardroom

In this week's episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady's struggles to stay relevant in digital news — it's a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia,...

Ideas for Creating Content That Are Actually Unique

The demands of creating content that is original and valuable can often feel paralyzing. Add to that the need to keep this up on an ongoing basis and the challenge is compounded. Check out these ideas on creating content that feels more original, organic to your brand, and more impactful overall.

6 Ways to Make B2B Content Marketing That's Better Than the eBook

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that's better than the eBook.

The Ultimate Blog Marketing Checklist: 57 Tips

Success at blog marketing depends on myriad content, design, technical, and promotional factors. The good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term. Use our 57-point checklist to give your blog content a big...

10 Tips for Creating Content That Converts Like a Champ

We know that content marketing is about making useful information available to our audience. But it's also about making money for our businesses. So we're always looking for strategies for creating content that encourages a purchase or conversion. Use these 10 tips to create content that converts like...

How Rich Snippets Add Spice to Your Online Content's Search Results

Rich snippets are a great way to help your company's content stand out and beat your competition to the top of the search engine results pages. Find out how to use rich snippets to spice up your online content's search results.

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

If nonprofits want their short films to change the world, they need to be seen. Check out these 3 successful cause-driven video content efforts and the distribution strategies behind them. They're good examples of how to tell high-emotion stories with visual content.

Why Content Marketing Fails Without Strategy

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google's Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing....

4 Ways Visual Content Can Enhance Your Ecommerce User Experience

Images and videos are fast becoming crucial elements of digital marketing. With the rise of social sharing, brands are looking for ways to enhance the value of their content with visual imagery and grab audience attention. Discover 4 smart ways visual content can enhance your business' ecommerce user...

Build A Go-To Team That Can Conquer Any Content Marketing Challenge

Content marketing is increasingly recognized as an extremely effective tactic for engaging consumers. However, the void between what most marketers want to do and what they can execute is still expansive when it comes to content marketing. Find out how to build a go-to team that can conquer any content...

Where Content Marketing Fits in Your Marketing Plan

To help you understand how content marketing should mesh with your organization's other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how it relates to other common techniques. Find out how content marketing fits with your marketing plan.