Our employees are at the heart of what makes brand storytelling come to life and create meaningful experiences for customers. If we expect to be able to go "all-in" with successful content marketing, we have to think about the role our employees play in getting us there. Find out how to build strong...

These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stretched too thin. But it doesn't have to be that way. Find out how implementing the Content Marketing Pyramid...

In this episode, Robert and Joe dive into the controversial issue of native advertising and talk about what happened when a blogger "liked" everything he saw on Facebook for two days. They also discuss the latest research on the growing pay gap between journalists and public relations professionals and...

Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on shared needs and interests — including interest in supporting a worthy cause. Get more perspective on the topic -- and examples of brands that do it well -- from CMI contributors and online training...

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. Find out how to pitch the power of content marketing to your boss.

Marketers continue to rate in-person events as their most effective tactic. You're probably already using events as a resource for your overall content creation plan, but a common challenge is knowing how to best promote the event so that its value lives on. Use these 4 content marketing ideas to take...

While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are still complex challenges for large enterprise organizations to face. In CMI's research on the subject, we learned that no one formula for success exists, but many trends became apparent. Learn...

We have tremendous potential as content marketers. But there are so many aspects of the business to juggle in an ever-changing industry. It can be incredibly difficult to bring it all into focus. Cut through the noise and use these 7 ideas that (if done right) will make a lasting impact on your content...

While brands and publishers spend a lot of time and effort creating and promoting content, they usually spend less time optimizing the sharing of that content for consumers. And that's a lost opportunity. Better optimize your online content for sharing with these quick tips.

In this episode, Robert and Joe offer constructive advice on ways to address the issues raised in John Oliver's recent diatribe on native advertising. They also cover content marketing's use by venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever USA" program. Rants and...

Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire...

By offering genuine value to users, your content efforts give consumers a reason to expose themselves to your marketing. But can we take that too far? Any marketing strategy has its limits, and we may face diminishing returns if we're not careful. Find out how creating content could sabotage your revenue.