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A Single Version of Truth: One Key to Content Marketing Measurement Success

Do you know the big question that marketers want to be able answer? It’s how can a company measure the effectiveness of its content marketing. In the second episode of our B2B research roundtable series, marketing leaders talk about challenges of measurement, and offer one key solution for you to consider.

Content Marketing Strategy 101: Make it a Game

To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your content marketing lessons. Learn how to create a good game plan for your company team.

New Content Marketing Research: B2C Challenged with Measurement

Our B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America report has the latest on how B2C marketers are using content marketing. Learn how you can double your chance of ROI success and what initiatives the most effective B2C content marketers are working on now, and plan to begin...

Hear the Call? 3 Steps for Better Video CTAs

Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective...

5 Ways Content Marketers Can Get More Value from LinkedIn

If you only view LinkedIn as your digital resume and business card collection, you're missing its most valuable parts that really can help grow your business, expand your content's audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make...

A Quick and Easy Content Marketing ROI Tip Sheet

Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here's a roundup of metrics all content marketers should keep an eye on if they want to know whether...

This Week in Content Marketing: The Real Cure for the Native Advertising Blues

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and...

How to Build a Better Content Marketing Strategy

While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which...

Are Social Media Content Agencies and Experts Taking You for a Ride?

Are some social media agencies, consultants, and "experts" taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout.

How the Entertainment Industry Can Influence Your Content Marketing Job

Content marketers may not have cause to shout, "lights, camera, action." But like Hollywood icons, we are all looking to make a connection with the audience. Take a look at how some of the presenters at Content Marketing World 2014 view a content marketing job through the lens of an entertainment studio.

3 Tactics to Optimize Your Website Content With Social Intelligence

Social signals that can help you optimize your website content efforts are out there — but are you paying enough attention to them? Find out how to use the latest social sharing tool features to track key consumer behaviors and improve user retention and acquisition.

Why Listening Communities Belong in Your Marketing Strategy

You've worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it's like when someone won't stop talking -- it's difficult to stay engaged. Have you tried listening to your audience...