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SEO Plan: Ultimate 15-Step Checklist

SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.

8 Metrics to Conquer a Content Marketer's Fear of Measurement

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.

This Week in Content Marketing: Facebook Continues To Mess with Your Content

In this episode, Joe and Robert go deep into more Facebook algorithm changes. Will all your promo content go bye bye? Plus, Marriott’s move to a full-blown media company, two raves (including one for a new print publication) and more.

5 Mistakes That Hold Back Your Content Marketing

Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making?

This Old Marketing – The Evolution Continues

Since “This Old Marketing” debuted a year ago, the only constant in marketing is change. Learn what co-host Robert Rose was saying a year ago that he rarely says today, how marketing now needs to be the business innovator, and more.

The Changing Landscape of Content Marketing in Australia

Fewer content marketers in Australia say their organizations are effective this year. Learn why and what can be done as we share results from the third annual Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends.

A Content Marketer’s Checklist: Editorial Calendar Essentials

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.

Why Content Creators Should Care About Adaptive Content

With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”.

This Week in Content Marketing: Failed 2014 Content Marketing Predictions

In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more.

4 Content Marketing Initiatives You Need

B2C marketers will work on almost two dozen content marketing initiatives in the next year. But how do you prioritize? After listening to our CMI research roundtable, we share four initiatives any successful content marketer must do.

10 Harmonious Tips for Managing Tone of Voice for Maximum Impact

Want your content to make the biggest possible impact? Get your tone right. It’s not the style, flavor, or spin added in later. It’s the implicit message of what your brand is all about. Get 10 tips to make your voice sing and learn what company uses the word “weirdos” to set its tone.

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

Psychology can help content marketers understand the conscious and unconscious factors influencing consumers’ behavior. Discover the potential of harnessing that power to successfully develop and adapt your strategies and campaigns.