LinkedIn’s power to generate B2B social leads is great. Learn what one content marketer did so her post generated thousands of views and a couple hundred subscribers. She shares five tips to make the most of your LinkedIn content.

Content marketing agencies aren’t a be-everything-to-everyone resource, but they offer unique value to a cross section of businesses. Learn how these five types of organizations can benefit from an agency dedicated to content.

C-level execs reluctant to support content marketing? Don’t waste time creating big plans. Jump in, start small, and show some early results. Catch the eye of your C-suite without requiring large-scale resources or buy-in up front.  

There’s always time to up your game when it comes to content marketing. If you want to start the new year feeling prepared and ready to tackle any content marketing challenges that come your way, read on for some killer ideas.

In This Old Marketing, Joe and Robert share their content marketing predictions, which include surprises, opportunities, and some potential problems. Plus, they talk Facebook’s “Year in Review” disaster and go back to a golden oldie.

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives.

In 2014, CMI published a series of posts to help marketers get back to the basics of content marketing. In case you missed it, here is a quick 10-step primer with practical tips to jump-start your content marketing blueprint in 2015.

Every Wednesday the CMI team shares a favorite content marketing example that shakes things up and stands apart from the pack. We compiled 15 killer efforts that inspired in ’14 and make us certain we'll see more epic content in ’15.

Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work.

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?

Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation.

In This Old Marketing, Joe and Robert talk about the difference between a media company and a technology company, Google’s problems and more. They give kudos to George Clooney and excellent storytelling from John Lewis and Coca-Cola.