You want to produce more content. You have tremendous thought leadership in your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Go beyond the objections and follow these tips for success.

Scott Abel interviews James Mathewson, the Global Program Director for Search and Structured Content Strategy at IBM, about the role of intelligent content in marketing.

How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions.

These seven tools can make a big difference in your content marketing productivity. From discovering your competitors' keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free.

This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google's decision to shelve Google Glass; and speculate on whether Facebook's "Work" will work. Rants and raves include Newcastle's crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example...

The biggest challenge with freelance content providers is managing them. If you don’t do it well, you most likely will receive subpar work. These 12 tips will give you insight in how to develop successful freelance relationships.

Natalya Minkovsky explains what a content model is, how content models can help make content intelligent, and why businesses should care.

Effectively managing your content team requires more than free pizza and comfortable chairs. So how do you manage content creators while giving the structure, freedom, and feedback they require? Arm yourself with these three things.

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer.

In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.

Tackling a large-scale content project – think 1.6 million words in 12 weeks – isn’t pretty or easy. But it is doable if you lay the foundation to guide and support a great team of content producers with these five manageable steps.

A sad week in This Old Marketing as the Cowboys and The LEGO Movie lose. But Joe and Robert persevere to ask if B2B content marketing is a failure, the FTC will regulate native advertising, and how big Twitter’s video play will be.