In this episode, Joe and Robert discuss how Super Bowl advertisers spent $4.5 million and almost none had a CTA. Plus, they talk Snapchat’s new series, Condé Nast content creation for brands, and the rant and rave about Nationwide.

Does your sales team play ball with content? Analyze how the most successful reps use (or don’t use) your content, then improve the content, formats, and distribution to boost your sales team performance at every stage in the cycle.

Richard Hamilton, owner of XML Press, describes the automated production of the "Language of Content Strategy" print book, e-book, website, audio files, and card deck.

Paying for attention remains an active practice for marketers. The difference is what’s being advertised and how it’s being delivered. Discover the insights into how to orchestrate the concert of paid media in CMI’s latest white paper.

The list of possible content marketing initiatives is complex. Get Part I of our new guide, Building the Perfect Content Marketing Playlist, to learn peers’ priorities and tips to determine which initiatives are worth your resources.

With a little thought, data can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand. Whether it’s yours, others', or in the public domain, data curation can mean content creation.

How many content marketing channels and tactics is your brand using? Most likely, it’s too many. In researching my next book, I’ve discovered almost all successful content marketing-driven companies put all their energy into one channel.

A popular blog is great, but a profitable blog is better. It can boost the bottom line, increase leads, generate subscribers, etc. Here are five things you can do so your blog offers all it can to your business and your readers.

This week, Joe and Robert discuss YouTube's Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn's plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And...

MassMutual’s new Society of Grownups brings financial classes with quirky names to an informal, hip environment. But it’s not lead-gen initiative, it’s a way to learn more about and form stronger connections with its audience.

Val Swisher explains that making your source content intelligent can improve translation cost, speed, and quality – our favorite trifecta.

The true measure of great content is the same as the true measure of great people: It's what's on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments.