By Orlee Gillis published January 27, 2016

Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help

Embedding visual content is a crucial storytelling method. Adding jaw-dropping, interactive visuals makes your story that much more engaging. See the difference it makes and learn about five tools to help you make it happen. Continue reading

By Matt Cooper published January 26, 2016

How to Use Content That Isn’t Yours

It’s not a sexy content topic, but it’s one that can keep you out of trouble — how do you use other people’s content ethically and legally? There’s no straightforward rule book, but here’s what you should consider and implement. Continue reading

By Marcia Riefer Johnston published January 25, 2016

Liven Up Old-Hat Content: 4 Ways to Find a New Twist

A flight attendant’s twist on the mundane emergency-exit conversation sparked her audience’s interest. How can you take routine, ho-hum content and make it engaging to your audiences? Here’s how. Continue reading

By Jay Acunzo published January 24, 2016

The Content Talent Crunch: Time to Change How We Train, Hire, Nurture

We’re experiencing a massive talent crunch for great content marketers – and it’s not just in the start-up space. It’s everywhere. And it’s time we did something about it. Get started today.

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By Joe Pulizzi published January 23, 2016

This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)

Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves. Continue reading

By Dave Bell published January 22, 2016

Creating Preview Videos: Your BFF for Getting App Downloads

More than half of app users buy them after searching the stores. An app preview video is a must to convert browsers to engaged users. It also requires more work than a simple video of the app in action. Continue reading

By Michele Linn published January 21, 2016

Focus Your Marketing: Define Your 3(ish) Critical Words

What three words describe your brand’s content? With those descriptive words, you can have a brand voice that’s easy to share with content creators who can refer to them frequently to ensure a consistent voice across the brand. Continue reading

By Joe Pulizzi published January 20, 2016

Content Marketing – It’s Going to Get Weird

In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
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By Tim Walters published January 19, 2016

Native Advertising: Fad or New Go-To Standard? [New Research]

While native advertising isn’t new, it is enjoying a major comeback. Learn more about how content marketers are using it from CMI’s latest research and discover the possibilities for your program. Continue reading

By Neil Patel published January 18, 2016

How to Make Visitors Read Your Entire Article

After your hard work, your visitors better read the whole blog post. But here’s the cold truth: They probably won’t. Learn how to entice them to read the whole thing or at least how to get more from them even if they don’t read it all. Continue reading