By Richard Silvester published January 13, 2017

How to Create a Best-in-Class Infographic Series in 6 Steps

Creating an infographic series can be much less painful than it sounds. The secret is in following a clear framework. Follow these six steps to tell a clear and consistent visual story in one of the most powerful ways possible. Continue reading

By Marcia Riefer Johnston published January 12, 2017

How to Architect Your Content Strategy

A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team. Continue reading

By Jodi Harris published January 11, 2017

Blogging Trends That Bring Content Marketing Down to Business

What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media’s blogger survey, and get tips to take full advantage of this still-powerful channel. Continue reading

By Neil Patel published January 10, 2017

Get Back to Reality: 9 Content Marketing Expectations Busted

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help). Continue reading

By Steve Rayson published January 9, 2017

Shares Are Not Enough: How to Amplify Your Content and Build Links

While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that. Continue reading

By Julia McCoy published January 8, 2017

15+ Worthless Words to Cut to Improve Your Readers’ Experience

None of us likes flab. A chunk of copy stuffed with words that don’t need to be there drives readers away from your content. Get rid of these 15-plus words to improve your readers’ experience.

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By Joe Pulizzi published January 7, 2017

This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought

The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example. Continue reading

By Mo Harake published January 6, 2017

10 Ways to Save Time in Creating Content

Do you waste time creating, producing, promoting, and distributing content? Learn how to optimize the process and improve your audience’s responses with these 10 tips. Continue reading

By Kathy Baughman published January 5, 2017

5 Things to Consider Before Investing in Content Technology

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading

By Sujan Patel published January 4, 2017

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading