On this week’s This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think.
Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity.
Today, we’re thankful for everyone who has helped make our #CMWorld Twitter chats a success by attending, participating or reading the Twitter streams each week. To say thanks, we’re sharing some of the lessons we learned from running our chats. Get a step-by-step guide for using Twitter chats in your content plan.
While outsourcing content creation can be an effective way for busy marketers to get everything done, it’s not always a slam dunk — nor does it make sense in all situations. Consider these dos and don’ts when you make decisions on outsourcing for your organization’s content needs.
It’s increasingly difficult to rise above the online noise and clutter these days, but that doesn’t mean marketers are powerless. Use these 3 content creation tips to win the battle for attention in favor of your brand.
Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn. Find out more about how marketers can bring their content to life through graphic recording.
Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode.
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you’re in this group, use this 10-step checklist as a guide.
If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content.