By Clare McDermott published April 19, 2015

The Onion’s Custom Content Agency Makes Brands Seriously Funny

Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising. Continue reading

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading

By Ryan Stewart published April 17, 2015

Jump-Start Your Video Optimization and Promotion

You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today. Continue reading

By Pamela Muldoon published April 16, 2015

How a Lawyer at the French Embassy Ended Up a Social Media Entrepreneur

In The Pivot, host Todd Wheatland talks with Emeric Ernoult, CEO and founder of AgoraPulse. Hear how he was destined to become an entrepreneur at the age of 7, his journey from Africa to France to Washington, D.C., and much more. Continue reading

By Jason Miller published April 16, 2015

What’s Next in Your Content Marketing Career Evolution?

Content marketers go through four distinct career phases. Are you a Young Gun, Emerging Artist, Collaborator, or Crackerjack? Discover your phase and learn how to get to the next level with these tips. Continue reading

By Neil Patel published April 15, 2015

How to Write Content That Engages Mobile Readers

Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing. Continue reading

By Jessica Ann published April 14, 2015

Turn User-Generated Content Into Undeniable, Glorious Connections

Don’t see UGC as User-Generated Content. Consider it the opportunity for an Undeniable Glorious Connection. If you show you appreciate this type of content, customers are more likely to value your brand. Now, see how to do it right. Continue reading

By Brian Watson published April 13, 2015

Is Time Really the Problem? Break the Bottlenecks in Content Production

Having time to create content is more about the flow from production to publication than it is about following time-management tips. Use these five steps to identify the bottlenecks and make the business case to get them resolved. Continue reading

By Roanne Neuwirth published April 12, 2015

Engage the C-Suite Through a Client Advisory Board

More marketers should consider creating a client advisory board which, when done right, provides traction with your most coveted clients – C-suite executives. Discover the do’s and don’ts to creating an effective advisory board. Continue reading

By Joe Pulizzi published April 11, 2015

This Week in Content Marketing: Like It or Not, Advertising Is Booming

In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google’s mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves. Continue reading