By Jay Acunzo published June 25, 2015

The Future of Content Creation Requires Humans Not Robots

Is your content creation ethos machined or handcrafted? On the handcrafted side of the debate as argued here, you must stop seeking shortcuts that hurt quality and hire creatively brilliant individuals. Read both sides of the debate. Continue reading

By Tom Treanor published June 24, 2015

Expand Your Publishing Reach on LinkedIn and Medium

If you publish content on your website to reach new prospects, consider the benefits of publishing on LinkedIn and Medium. Learn how to do it and get three bonus tips on how to produce more content with minimal time. Continue reading

By Michele Linn published June 23, 2015

The One Content Marketing Question You Need to Ask (That May Scare You)

“The latest issue of CCO didn’t arrive. Can you verify that I am still on your list?” While this comment may seem problematic, it’s not. Wonder why? Because it answers the one question all content marketers should be asking themselves. Continue reading

By Buddy Scalera published June 22, 2015

Say No to Stock Photography and Create Authentic Images

Here’s one of the first rules of your visual content strategy: Don’t use stock images on your branded website. Stock photos are cheap and easy. Do not be tempted by cheap and easy. Instead, go authentic and here’s how to do it. Continue reading

By Jessica Ann published June 21, 2015

How to Translate Audience Data to Improve Your Content Marketing Strategy

Are you right- or left-brained? Right-brained marketers go with intuition. Left-brained marketers go for logic. The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy. Continue reading

By Joe Pulizzi published June 20, 2015

This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)

Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing. Continue reading

By Vladimir Ponikarovsky published June 19, 2015

How to Develop Content for Foolproof Content Marketing

Too many businesses produce content that gets ignored because they haven’t taken the time to learn what their audience really wants. With these two tips and two tools, you can solve that problem – and promote that great new content. Continue reading

By Robert Rose published June 18, 2015

The State of Content Marketing 2015 – Stronger With a Twist of Scale

Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading

By Andrew Davis published June 17, 2015

Rethink the Way You Get New Business: 3 Simple Secrets

In this Claim Your Fame, we introduce the concept of the Loyalty Loop as embraced by two businesses, and share the three secrets to having satisfied customers who are eager to refer people to buy your product or service.
Continue reading

By Chad Pollitt published June 17, 2015

How to Attract Over 50K Subscribers in 6 Months

The world’s first digital magazine solely dedicated to content promotion, news, and insights went from zero subscribers at launch to over 50,000 in six months. Here are the nine winning tactics that helped make that growth possible. Continue reading