By Joe Pulizzi published April 20, 2016

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right. Continue reading

By Jay Acunzo published April 19, 2016

3 Unthinkable Behaviors Behind Truly Creative Content Marketers

The most creative content marketers approach their work much like most of us approach a bowl of ice cream. Discover what they do differently that enables their content marketing to be among the most successful creative endeavors. Continue reading

By Julia McCoy published April 18, 2016

A Nutshell Guide to Proper Keyword Research

The importance of keyword research remains steady, but the methods have evolved as search engines grow more intelligent and users change the way they search. Here’s a brief, functional guide to keyword research in today’s environment. Continue reading

By Michael Brenner published April 17, 2016

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Joe Pulizzi published April 16, 2016

This Week in Content Marketing: The Seduction of Rented Land

Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.” Continue reading

By Ross Hudgens published April 15, 2016

The 3 Most Effective (And Overlooked) Content Curation Strategies

Want to learn the most effective curation tactics and best practices – the ones to make sure your efforts produce real results? Here are three tactics to ensure that your curation efforts are noticed, appreciated, and rewarded. Continue reading

By Melissa Eggleston published April 14, 2016

Go Beyond Analytics to Give Customers the Content They Crave

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading

By Joe Pulizzi published April 13, 2016

Why Inbound Marketing Should Take a Back Seat to Current Customers

If you focus all your efforts on inbound marketing – attracting new customers – as your primary marketing strategy, you are missing a large opportunity. What about your current customers? Let’s discuss. Continue reading

By Jodi Harris published April 12, 2016

23 Things to Consider When Creating Video Content [Examples]

Few formats rival the power and versatility of video content. But it isn’t the easiest tactic to master or manage. If you want to squeeze the most value out of your video content marketing efforts, here are 23 things to keep in mind. Continue reading

By Rob Garner published April 11, 2016

12 Audience Considerations for Your Real-Time Content

Diving into real-time content is not for the rigid. You’ve got to roll with what the audience is telling you. And that’s where you must start – from the perspective of people who will consume your content. Here are 12 tips to help. Continue reading