By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

The blogosphere is a noisy, congested space where everyone is shouting at the top of their lungs trying to get noticed. Here is a 4-step blog marketing plan to ensure your next post will be a stand-out success. Continue reading

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

Does your content truly help your front-line sales executives sell? Learn techniques used by top thought leadership brands to dial up content relevance. Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

Creating high-quality content is paramount, but in the pursuit of readers, content marketers must realize that publishers are key to the equation. How can you increase your chances of managing to publish content on the sites that attract your target audiences? Do your research — starting in these 3 areas. Continue reading

By Scott Aughtmon published April 9, 2014

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

Poor Richard’s Almanack is probably best remembered for the personal sayings Benjamin Franklin included in every issue. However, its useful and entertaining content also sets it apart as one of the earliest examples of content marketing. Find out what 4 lessons we can learn from the way Franklin harnessed the power of content marketing. Continue reading

By James Scherer published April 8, 2014

How to Use Facebook Ads for Content Marketing: The Ultimate Guide

Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads and increase brand awareness among the people you want to reach. Find out how to use Facebook ads for content marketing. Continue reading

By Pontus Staunstrup published April 7, 2014

3 Steps to Overcome the Fear of Building a Content Marketing Strategy

Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tactics and channels, KPIs, etc. However, it also may require you to turn your focus away from efforts that might already be underway. It can be scary. Use these 3 steps to help overcome the fear of building a content marketing strategy. Continue reading

By Michael Weiss published April 6, 2014

How Powerful Brand Storytelling Can Supplant Commercials

Chipotle’s video “The Scarecrow” got incredible attention online, running through the social channels, but never morphing into a television commercial or banner. Chipotle never paid for placement. Find out the story behind this effort and learn more about how powerful brand storytelling can supplant commercials. Continue reading

By Cathy McPhillips published April 5, 2014

Inventions and Reinventions That Are Changing Content Marketing

Adobe’s recent Digital Marketing Summit showcased some of the most recent advances in marketing technology and offered information on how innovation continues to drive the industry forward. Find out more about the inventions and reinventions that are changing content marketing. Continue reading

By Joe Pulizzi published April 4, 2014

Content Marketing News: Fresh Tools and Acquisitions

This week, Joe, Robert and some special guests report live from Content Marketing World in Sydney, Australia. The conversation focuses on a new report about sustainable digital business models, LinkedIn’s latest content marketing tools for top brands, the acquisition of Klout by Lithium, and Copyblogger’s controversial decision to remove comments from its blog. Continue reading