By Michele Linn published June 12, 2017

5 Editorial Experiments You May Want to Try

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading

By Ann Gynn published June 11, 2017

Nonprofit Marketing in 2017: Challenges, Strategies, and Examples

Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing. Continue reading

By Joe Pulizzi published June 10, 2017

This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing

We dissect Mary Meeker’s 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover. Continue reading

By Jonathan Crossfield published June 9, 2017

Is Your Brand Really Who It Says It Is?

Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world? Continue reading

By Eva Jackson published June 8, 2017

How to Avoid the Mistakes Our Agile Marketing Team Made

A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading

By Lisa Murton Beets published June 7, 2017

Interactive Content Fuels Customer Experiences [Research]

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading

By Joe Pulizzi published June 6, 2017

The Future Model for Content Marketing and Media Are Identical

Cosmo’s mission statement focuses on its audience and doesn’t mention what it sells. Exxon Mobile’s only talks about what it sells. Which mission connects to a lasting business content model for many brands – traditional media or not? Continue reading

By Aaron Agius published June 5, 2017

Is It Time to Invest in PPC for Your Content?

Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading

By Jodi Harris published June 4, 2017

Pharmaceutical Content Marketing: How to Cure What Ails You

Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance. Continue reading

By Joe Pulizzi published June 3, 2017

This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started

We review some top U.S. media trends impacting content marketing, and explore Edison Research’s new findings on Facebook’s smartphone. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with a tasty example of the week from Williams Sonoma. Continue reading