By Jodi Harris published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning

Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.   Continue reading

By Neil Patel published June 20, 2016

How User Segmentation Really Works in Content Marketing

Too many marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That wastes time and resources. What’s the real power behind a content marketing strategy? Laser-focused user segmentation. Continue reading

By George Stenitzer published June 19, 2016

How to Get Through to Lazy Buyer Brains

In terms of brain science, we know why content marketing is hard to do. We’re up against naturally lazy, stubborn brains. Thanks to new insights we can better understand those brains, and take steps to improve our marketing success. Continue reading

By Joe Pulizzi published June 18, 2016

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more. Continue reading

By Andrea Lehr published June 17, 2016

3 Steps to Identify Influencers in Your Industry

Finding the right influencers is the biggest challenge in an outreach strategy. Have no fear. We did the work for marketing influencers and now can share the three steps to create a great influencer strategy no matter your industry. Continue reading

By Andrea Fryrear published June 16, 2016

How to Stop Working So Hard: Agile Marketers Work Smarter

The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
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By Joe Pulizzi published June 15, 2016

9 Actions Content Marketers Need to Do Right Now

I recently had the chance to talk with marketers at the largest transportation brands in the world. And I realized that sometimes we need a few reminders to keep us on track as content marketers. I hope this list is helpful. Continue reading

By Anna Talerico published June 14, 2016

3 Ways Content Can Build a Bridge Between Marketing and Sales

If aligning marketing and sales teams is so critical for growth, how come it’s so hard? The solution could lie in setting clear goals, outlining what each side wants from the other, and using those goals for content creation. Continue reading

By Mike Murray published June 13, 2016

The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources

Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success. Continue reading

By Mark Walker published June 12, 2016

Skyscraper Content the Right Way: How to Truly Help Your Readers

Do you know the new kid that’s messing things up in content marketing? It affects reading experiences and makes it difficult to find the good stuff. The original concept was smart, but it’s overuse and misuse makes it a menace. Continue reading