By Jodi Harris published February 14, 2017

8 Content Marketing Lessons to Live By (and Win Awards)

What does it take to create content that’s worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists.    Continue reading

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading

By Sujan Patel published February 12, 2017

How to Use Content to Get Your Audience to Trust You

Content is one way to demonstrate your brand’s integrity and, in turn, help your audience trust you. Here are five ways to use content as a truth vehicle. Continue reading

By Joe Pulizzi published February 11, 2017

This Week in Content Marketing: Could Snapchat Be the Next Myspace?

We explore new standards for media placements and wonder if Snapchat will follow in Myspace’s footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE. Continue reading

By Pawan Deshpande published February 10, 2017

Understand How Content is Influencing Buyers: A Primer on Attribution Models

Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading

By Marcia Riefer Johnston published February 9, 2017

How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question. Continue reading

By Michele Linn published February 8, 2017

7 Productivity Killers for Marketers and How to Fix Them

Are you spending so much time responding to immediate needs that it’s difficult to produce something meaningful? Discover seven solutions to kill (or diminish) your productivity killers and improve your content marketing program. Continue reading

By Joe Pulizzi published February 7, 2017

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

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By Neil Patel published February 6, 2017

Working on Your Content Marketing Plan? 9 Components to Consider

Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan. Continue reading

By Jonathan Crossfield published February 5, 2017

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading