By Jodi Harris published July 20, 2014

How to Find the Right Writer for Content Creation

Many B2B organizations are outsourcing content creation to stay in step with consumers’ voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to find the right writer for your content creation needs. Continue reading

By Joe Pulizzi published July 19, 2014

The Week in Content Marketing: Do We Have a Credibility Problem?

This week, Robert and Joe discuss Walmart’s big data move and what it means for brands. They also talk about new research that finds sponsored content may have a trust problem and explore what an article looks like when a freelance writer “resigns” from content marketing. Our rants and raves cover NBA star LeBron James’ digital-only announcement of his return to Cleveland, among other subjects. Continue reading

By Michele Linn published July 18, 2014

Effective Content Marketing: 5 Steps to Track Your Efforts

In this eighth and final installment of Content Marketing Institute’s “Back to Basics” series, we’ll walk you through one process you can use to understand how well your content efforts are working and continually refine your content marketing program for greater success. Use these 5 steps to track your efforts toward effective content marketing. Continue reading

By Brad Young published July 17, 2014

Missing Elements in the Content Marketing ROI Equation

The metrics conversation is driving much of the content marketing dialogue these days. Different factors apply, depending on your business and objectives, but it’s important to find the right metrics to assess your content efforts. Get some suggestions from industry executives on elements that may be missing from your content marketing ROI equation. Continue reading

By Robert Rose published July 16, 2014

Content Marketing in 2014: The State of the Enterprise

Consumers have changed, but marketing operations in enterprise companies have largely remained the same. Content will affect business — it’s just a matter of “how,” not “if.” Get insights on tackling the dynamic changes in the industry — a summary from CMI’s recent Enterprise Forum — in the new report “The State of Enterprise Content Marketing: 2014.” Continue reading

By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. Find out how engineering principles can revolutionize your content strategy. Continue reading

By Jake DiMare published July 14, 2014

Content Marketing Optimization: Focus on ‘Critical Few’ Metrics

For content marketing optimization, keep your head above water in a rising tide of data by focusing on a “critical few metrics” to measure and communicate the business outcomes of your content efforts. The beauty of the critical few metrics concept is it forces us to think about business outcomes instead of obsessing over the full complement of raw data typically available when we log into our analytics platforms. Continue reading

By Erin Rodat-Savla published July 13, 2014

4 Ways Wearable Tech Could Change Your Marketing Strategy

With wearables seemingly bearing down on us all, how can we adopt a pragmatic but open frame of mind on this new category? It seems like wearable everything is inevitable, but a lot of it still seems like a distant sci-fi promise. Marketers would do well to at least start kicking around ideas now. Find out 4 ways wearable tech could change your marketing strategy. Continue reading

By Joe Pulizzi published July 12, 2014

Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations

In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production business, explain why email is far from dead, and then touch on a handful of research posts that are readily made fun of. Their weekly rants and raves include a great case study from Newcastle Brown. Continue reading

By Cathy McPhillips published July 11, 2014

A Simple Plan for Measuring the Marketing Effectiveness of Content

How can you know if your content is adequately supporting your marketing and business goals? In this seventh post of our Back to Basics series, we outline a simple plan you can use for tracking and measuring the marketing effectiveness of your content program. Continue reading