Is your content creation ethos machined or handcrafted? On the handcrafted side of the debate as argued here, you must stop seeking shortcuts that hurt quality and hire creatively brilliant individuals. Read both sides of the debate. Continue reading
“The latest issue of CCO didn’t arrive. Can you verify that I am still on your list?” While this comment may seem problematic, it’s not. Wonder why? Because it answers the one question all content marketers should be asking themselves. Continue reading
Here’s one of the first rules of your visual content strategy: Don’t use stock images on your branded website. Stock photos are cheap and easy. Do not be tempted by cheap and easy. Instead, go authentic and here’s how to do it. Continue reading
Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing. Continue reading
Too many businesses produce content that gets ignored because they haven’t taken the time to learn what their audience really wants. With these two tips and two tools, you can solve that problem – and promote that great new content. Continue reading
Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading
In this Claim Your Fame, we introduce the concept of the Loyalty Loop as embraced by two businesses, and share the three secrets to having satisfied customers who are eager to refer people to buy your product or service.
The world’s first digital magazine solely dedicated to content promotion, news, and insights went from zero subscribers at launch to over 50,000 in six months. Here are the nine winning tactics that helped make that growth possible. Continue reading