By Dan Stelter "The B2B Lead Gen Guy" published July 17, 2016

4 B2B Content Secrets You Fail to Use

B2B buyers don’t first think product, features, and benefits. Yet, too much B2B content marketing focuses on that as my analysis of 100 sites revealed. Discover the four biggest missed opportunities that your buyers want. Continue reading

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

By Ann Gynn published July 15, 2016

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts 

We all need to make our content engaging, but what does that mean? How do you create it? How do you know it’s working? Some of the experts speaking at Content Marketing World share ideas that you can tailor for your organization.

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By Ann Rockley published July 14, 2016

Why Automation Is the Future of Content Creation

A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading

By Guillaume Decugis published July 13, 2016

7 Ways Technology Can Make You a Smarter Content Marketer

While technology can bring tactical benefits to your content marketing, used strategically it can help you work smarter to develop and implement a more successful content marketing program. Consider starting with these seven ways. Continue reading

By Dan Steiner published July 12, 2016

Does Your Content Answer Searchers’ Questions?

How well does your content answer questions that people are searching for? It’s not just important for building a trusting audience, it’s also important to your search engine rankings. Here are four tools to build your answer content. Continue reading

By Neil Patel published July 11, 2016

8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands

A great content marketer is always experimenting, looking to stay on trend, and be cutting edge. See how these eight brands know their brand inside and out, and how they use that foundation to really push the envelope. Continue reading

By Clare McDermott published July 10, 2016

How to Tell Stories Your Readers Crave: Ideas From a Content Powerhouse

Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse. Continue reading

By Joe Pulizzi published July 9, 2016

This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same

The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more. Continue reading

By Lisa Murton Beets published July 8, 2016

Use of Interactive Content on the Rise [Research]

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content. Continue reading