The World Economic Forum has racked up nearly 3 million Twitter followers. What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? Its social media producer shares all. Continue reading
Did executives approve your content marketing program but push back on any content that isn’t strictly focused on promoting products and services? It’s time for a common-sense approach to get real buy-in. Start with these six reasons. Continue reading
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading
You need to be thinking beyond owned and earned channels in your content marketing programs. Enter native advertising. Where does it fit within the larger context of a content marketing strategy? It’s time to think about your answer. Continue reading
Be all in with your content marketing program or get all out. That’s the mandate Joe Pulizzi shared at Content Marketing World 2016. He explains why halfway is no way at all and shares some of the presenters’ advice on how to go all in. Continue reading
Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading
The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.
In this very special episode, the guys each offer three content marketing predictions, which (in their minds) will almost certainly come true in 2017, followed by a lesson from Loot Crate on how to extend the value of your brand. Continue reading
If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.