By Allen Graves published October 16, 2014

Content Marketing Strategy 101: Make it a Game

To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your content marketing lessons. Learn how to create a good game plan for your company team. Continue reading

By Joe Pulizzi published October 15, 2014

New Content Marketing Research: B2C Challenged with Measurement

Our B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America report has the latest on how B2C marketers are using content marketing. Learn how you can double your chance of ROI success and what initiatives the most effective B2C content marketers are working on now, and plan to begin working on within 12 months. Continue reading

By Evan Rodgers published October 14, 2014

Hear the Call? 3 Steps for Better Video CTAs

Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective CTAs for your video marketing. Continue reading

By Ann Gynn published October 13, 2014

5 Ways Content Marketers Can Get More Value from LinkedIn

If you only view LinkedIn as your digital resume and business card collection, you’re missing its most valuable parts that really can help grow your business, expand your content’s audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make your marketing even more successful. Continue reading

By Hana Abaza published October 12, 2014

A Quick and Easy Content Marketing ROI Tip Sheet

Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here’s a roundup of metrics all content marketers should keep an eye on if they want to know whether their content marketing is truly paying off. Continue reading

By Joe Pulizzi published October 11, 2014

This Week in Content Marketing: The Real Cure for the Native Advertising Blues

In this episode, Joe and Robert go in-depth on Buzzfeed’s niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are “wrong” for doing content marketing. This week’s TOM example: Swide.com from Dolce&Gabbana. Continue reading

By Michele Linn published October 10, 2014

How to Build a Better Content Marketing Strategy

While following a documented content marketing strategy closely can help keep it focused on your organization’s goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which to update from time to time. Continue reading

By Pamela Muldoon published October 9, 2014

Using Backstories as a Way to Connect with Your Audience

Content Marketing Institute launches the CMI Podcast Network with a new podcast, The Pivot: Marketing Backstories. The series, hosted by Todd Wheatland, shares unexpected stories from content marketing professionals with a focus on the pivotal point in their lives that put them on the path to success. This week, Todd speaks with CMI Founder, Joe Pulizzi, and learns where his career might have taken him — if he had followed in his family’s footsteps. Continue reading

By Jonathan Crossfield published October 8, 2014

Are Social Media Content Agencies and Experts Taking You for a Ride?

Are some social media agencies, consultants, and “experts” taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout. Continue reading

By Ann Gynn published October 7, 2014

How the Entertainment Industry Can Influence Your Content Marketing Job

Content marketers may not have cause to shout, “lights, camera, action.” But like Hollywood icons, we are all looking to make a connection with the audience. Take a look at how some of the presenters at Content Marketing World 2014 view a content marketing job through the lens of an entertainment studio. Continue reading