By Jeff Fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

I’m on a quest to get content marketing married. It isn’t a discipline that works well by itself. These examples from Lowe’s, Walmart, and Shutterfly may help you recognize the value of partnering transactional and content marketing. Continue reading

By Neil Patel published March 23, 2015

5 Engagement-Driven Elements You Should Add to Every Blog Post

Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. It’s one area that’s more art than science. Here are five things to consider adding to every blog post to increase engagement. Continue reading

By Jessica Lee published March 22, 2015

A Step-by-Step Guide to Becoming a Brand Publisher

The New York Times didn’t become successful without having solid processes and structures to create relevant, repeatable, scalable content. Brand publishers need to do the same. Start with these steps for effective brand publishing. Continue reading

By Joe Pulizzi published March 21, 2015

This Week in Content Marketing: Starbucks Announces Next Move as Media Company

In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing “campaign” with Wired. Raves include a new formula to measure content marketing. Continue reading

By Rachel Foster published March 20, 2015

10 Habits of Highly Effective B2B Content Marketers

Only 38% of B2B marketers say their content marketing is effective. So what are those people doing right? Here are 10 of them who share what habits help them stay on top and make the most of their brand’s content investment. Continue reading

By Pamela Muldoon published March 19, 2015

Robert Rose Failed at Rock, Said No to Nudity, and Saw a Future in Content

In this episode of The Pivot, Todd Wheatland talks with Robert Rose to discover his journey to CMI, including his days on the LA music scene, a stint in the Hollywood for ugly people, and the discovery of his kindred spirit in content. Continue reading

By Arnie Kuenn published March 19, 2015

8 Ways You Waste Precious Resources on Your Content Marketing 

With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.
Continue reading

By Jay Acunzo published March 18, 2015

Learn the Secrets Behind 5 Great Content Marketing Projects

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples. Continue reading

By Julie Wingerter published March 17, 2015

More Than Quizzes: 3 Types of Interactive Content That Drive Leads

This post isn’t about quizzes. You already know how wildly popular and successful they are. Interactive content goes beyond online tests. Rethink your white papers, infographics, and calculators, and directly engage your audience. Continue reading

By Neil Patel published March 16, 2015

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger. Continue reading