By Clare McDermott published September 27, 2015

Why a Washington Post Editor Left to Work With Starbucks

Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.
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By Joe Pulizzi published September 26, 2015

This Week in Content Marketing: The Coming Crisis in #NativeAdvertising

In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more. Continue reading

By Patrick Burke published September 25, 2015

10 Commandments to Create Compelling Content

Everybody talks about compelling content. Some even share examples of what brands are doing. But few spend time talking about how to create content that compels your target audience. I offer these 10 commandments as the starting point. Continue reading

By Ashley Taylor Anderson published September 24, 2015

Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience

For your most valuable content marketing assets, PDF isn’t always the best format. For the best strategic advantage, consider these alternative formats. Continue reading

By Al Gomez published September 23, 2015

4 Practical Tips to Win With Evergreen Content

Creating “beginner content” may be tedious – but expert content marketers should not do without it. With hot lists and trending news dominating social media feeds, there are several great reasons why you should go for evergreen.
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By Matt Cooper published September 22, 2015

How to Get More Mileage Out of Your Visual Content

Do you use every part of the animal? You should when the animal is a big data-visualization video or an interactive site. Creating tent-pole content offers dozens of static images to further the rest of your content marketing tactics. Continue reading

By Aaron Orendorff published September 21, 2015

Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List

Email is 40 times more powerful at acquiring new customers than Facebook and Twitter combined. It also triggers more spending per order. Here are 11 proven strategies to build or grow your email list. You can’t just stop with one. Continue reading

By Clare McDermott published September 20, 2015

Tech Zen Reveals How He Built Demand-Generation Engine

CSC’s Nick Panayi has built an elegantly tuned demand-generation engine. Now he shares how he manages the complex ecosystem of marketing technologies, as well as the steps taken to create a centralized, integrated content hub. Continue reading

By Joe Pulizzi published September 19, 2015

This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion

In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves. Continue reading

By Jonathan Crossfield published September 18, 2015

Social Media Automation: A Little Less Conversation, a Little More Action

After railing against social media automation, Jonathan Crossfield talks with an influential social media marketer who says he found success viewing social media as a distribution channel first and a discussion mode a distant second. Continue reading