By Joe Pulizzi published October 10, 2016

A Simple Approach to Document Your Content Marketing Strategy

Let your competitors waste their resources publishing more and more content. You should go out and build a loyal audience that will reap rewards for years. Document your plan and create your business case with these 36 questions. Continue reading

By Michele Linn published October 9, 2016

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading

By Joe Pulizzi published October 8, 2016

This Week in Content Marketing: Audience, Not Content, Is the Real Asset

This week, the guys discuss findings from CMI’s new research and explore a music product company’s content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury’s. Continue reading

By Aaron Agius published October 7, 2016

Using Content Marketing to Drive Customer Delight

How much does your content delight your audience? Enough to have a measurable impact? Discover how to incorporate the delight factor into your content marketing strategy. Continue reading

By Randy Apuzzo published October 6, 2016

How to Keep Google From Penalizing Your Syndicated Content

Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture? Continue reading

By Aaron Orendorff published October 5, 2016

How to Network a Conference Like a Jedi: 55 Tips

Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters. Continue reading

By Julie Gauthier published October 4, 2016

3 Ways to Extend the Life of Your Content

If you want to save your content from the sad fate of being forgotten and left to die immediately after you post, leverage these three techniques to extend your content’s life from 18 minutes to forever. Continue reading

By Dawn Papandrea published October 3, 2016

Make Media Research a Content Priority

Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this. Continue reading

By Robert Katai published October 2, 2016

6 Ways Brands Can Leverage Instagram Stories

Smart content marketers care about how to build a community, connect with it, and make the brand part of their audience’s life. Instagram’s new feature offers an avenue to do that. Here are six tips to get you started. Continue reading

By Joe Pulizzi published October 1, 2016

This Week in Content Marketing: How to Create a Successful Podcast

This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder. Continue reading