By Michael Weiss published April 6, 2014

How Powerful Brand Storytelling Can Supplant Commercials

Chipotle’s video “The Scarecrow” got incredible attention online, running through the social channels, but never morphing into a television commercial or banner. Chipotle never paid for placement. Find out the story behind this effort and learn more about how powerful brand storytelling can supplant commercials. Continue reading

By Cathy McPhillips published April 5, 2014

Inventions and Reinventions That Are Changing Content Marketing

Adobe’s recent Digital Marketing Summit showcased some of the most recent advances in marketing technology and offered information on how innovation continues to drive the industry forward. Find out more about the inventions and reinventions that are changing content marketing. Continue reading

By Joe Pulizzi published April 4, 2014

Content Marketing News: Fresh Tools and Acquisitions

This week, Joe, Robert and some special guests report live from Content Marketing World in Sydney, Australia. The conversation focuses on a new report about sustainable digital business models, LinkedIn’s latest content marketing tools for top brands, the acquisition of Klout by Lithium, and Copyblogger’s controversial decision to remove comments from its blog. Continue reading

By Dianna Huff published April 3, 2014

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don’t even think about play a huge role in helping B2B buyers move forward with a vendor. Learn more about the report, including why 55 percent of potential B2B buyers might not trust your website content. Continue reading

By Paul Gustafson published April 2, 2014

3 Key Concepts to Master for Effective B2B Content

Understanding ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sales process typically works. Continue reading

By Arnie Kuenn published April 1, 2014

Visual Content Marketing on 3 Major Networks: Ideas and Inspiration

To a marketer, a picture can be worth so much more than a thousand words. You may be creating a presence on visual marketing-specific sites or revising your existing strategy on familiar networks to include more visual elements. Either way, get fresh ideas and inspiration for your visual content marketing from these brand examples on 3 major networks. Continue reading

By Dennis McCafferty published March 31, 2014

Building Killer Relationships: 10 Content Job Lessons from ‘The Godfather’

There are many takeaways sprinkled throughout the sublime scripts of “The Godfather” saga. And some of them speak to the relationships those of us with a content job have with our clients and stakeholders — you can attribute much of the Corleones’ success to their superior intuition in managing outside “associates.” Get 10 content job lessons about building killer relationships from “The Godfather.” Continue reading

By Ben Harper published March 30, 2014

How to Use Data to Improve Your Content Marketing Strategy

Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that you can implement real change and improve your success this year. Continue reading

By Mike Bailey published March 29, 2014

LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat

LinkedIn’s Influencer program promises great opportunity and exposure for thought leaders. However, if the quality of discussion in many LinkedIn groups is an indication, the platform may soon have a cesspool of substandard stories on its hands. Use these 4 tips to stay afloat in LinkedIn’s content publishing flood. Continue reading

By Joe Pulizzi published March 28, 2014

Social and Search News that May Change Your Content Marketing

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much ensures that companies will have to pay Facebook to get their content marketing noticed. At the same time, they discuss Google’s decision to hunt guest blogging spammers. And, after a nice dialog on transparency, Robert covers the bases of this week’s This Old Marketing example. Continue reading