By Marcia Riefer Johnston published May 19, 2016

How to Build Buyer Personas That Build Sales

Instead of creating personas from our imaginations, what if we researched everything we could about the flesh-and-blood people we want to sell to? We could then use personas to reveal those people to the teams communicating with them. Continue reading

By Jodi Harris published May 18, 2016

4 Secrets to Building Social Momentum

Content marketers often chase the “high” of trying to get lightning to strike their efforts. But this goal may put your content in an early grave. Instead, consider the social momentum technique to build reliable, sustainable growth. Continue reading

By Matt Banner published May 17, 2016

Your Guide to Creating and Sharing Content in 2016 [Infographic]

How do you create and distribute content that makes your audience share it on social without fail? Take a look at these five strategies then use the social media cheat sheet for Facebook, Twitter, Instagram, Pinterest, and YouTube. Continue reading

By Neil Patel published May 16, 2016

How to Fix the 4 Biggest Problems With Content Writers

There’s plenty of advice on how to fix the content marketing industry. The problem, though, isn’t with the industry. The problem lies with the way we’re going about it. Consider these four problems (and solutions) for content writing. Continue reading

By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start. Continue reading

By Joe Pulizzi published May 14, 2016

This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week. Continue reading

By Mike Agron published May 13, 2016

Ultimate Planning Checklist for Successful Webinars

Webinars breathe life into static content. They can help move your buyer’s sales needle from “just researching” to “ready to buy now.” This five-act checklist will help you plan and execute a well-produced webinar. Continue reading

By Marcia Riefer Johnston published May 12, 2016

Buyer Personas You Want to Use: The 9 Essential Parts

Develop robust buyer personas from these nine essential parts. You’ll end up with personas that you and your team want to use – personas that help you make good decisions about the content you create and manage for prospective buyers. Continue reading

By Elizabeth Clor published May 11, 2016

Your CEO Needs These 4 Content Marketing Metrics

Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth. Continue reading

By Jodi Harris published May 10, 2016

Interactive Content: The Good, Bad, and Wicked Cool

Adding interactive features to your content is a powerful way to enhance its reach, impact, and performance. With these tech-forward efforts, prepare to go beyond the cool factor and create meaningful interactive content experiences. Continue reading