By Sara Foxley published May 15, 2015

3 Steps to Create Employee-Engaged Videos

NET-A-PORTER’s employee-tribute video to its retiring CEO generated over 1.1 million views. Though the investment for that type of production may not be an option for you, here are three steps to creating doable employee-engaged videos. Continue reading

By Pamela Muldoon published May 14, 2015

How a One-Room Schoolhouse Student Ended Up Creating a New Era of Marketing

How does a former electrical engineering major who graduated with a history degree become one of the top content marketing influencers? In this episode of The Pivot, Todd Wheatland talks to Carla Johnson about her path and latest book. Continue reading

By Monina Wagner published May 14, 2015

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Across the world, most brands use LinkedIn as a marketing channel, but too few say it’s an effective channel. You can change that when you use LinkedIn Groups the right way. Here are 17 tips from CMI’s community manager to get you started. Continue reading

By Natalie King published May 13, 2015

3 Ways to Make Your B2B Brand Break the Content Mold

B2B marketing is overwhelmingly in need of systemic overhaul. One blog post isn’t going to fix that. But here are three ways in which B2B companies can start to develop interesting and provocative voices that resonate with audiences. Continue reading

By Michael Brenner published May 12, 2015

The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

Forget the interruption approach of advertising. It doesn’t work, especially with millennials. Develop a content plan that gives consumers what they actually are interested in. Learn a secret plus tips to map your road to success. Continue reading

By John Hall published May 11, 2015

How to Build a Knowledge Bank to Fuel Your Content Marketing Strategy

Your company has a wealth of internal knowledge that can be used to create content to humanize your brand and guide prospects. Learn how to create a knowledge bank to extract, store, and manage your information efficiently. Continue reading

By Markelle Harden published May 10, 2015

4 Quick Tools to Help an Audience Share Your Content

Not every brand can be BuzzFeed, but that doesn’t mean that your brand has to settle for mediocre social media. With these four tools, jazz up your content to increase engagement even if you’re working with “boring” B2B content. Continue reading

By Joe Pulizzi published May 9, 2015

This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough

In this episode, Joe and Robert detail why digital marketers aren’t spending enough. They talk about the generational impact on content, how to define content companies, plus Google’s launch into content discovery, and a rant and rave. Continue reading

By Michele Linn published May 8, 2015

Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic

I have read too many blog posts that tell brands that they should jump into video, audio, and infographics. Just because you can doesn’t mean you should. Learn when each format works best (with examples) and when to take it off the list. Continue reading

By Pamela Muldoon published May 7, 2015

A Philosophy Major and Musician Writes His Own Marketing Path

In this episode of The Pivot, host Todd Wheatland talks with the head of content marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music-making philosophy major was able to play his own cool story in marketing. Continue reading