By Rebecca Watson published August 17, 2014

Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet

While brands and publishers spend a lot of time and effort creating and promoting content, they usually spend less time optimizing the sharing of that content for consumers. And that’s a lost opportunity. Better optimize your online content for sharing with these quick tips. Continue reading

By Joe Pulizzi published August 16, 2014

This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

In this episode, Robert and Joe offer constructive advice on ways to address the issues raised in John Oliver’s recent diatribe on native advertising. They also cover content marketing’s use by venture capitalists, Demand Media’s poor quarterly report, and Budweiser’s “Whatever USA” program. Rants and raves focus on the NFL and Continue reading

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire them to be better content marketers themselves. Continue reading

By Pratik Dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

By offering genuine value to users, your content efforts give consumers a reason to expose themselves to your marketing. But can we take that too far? Any marketing strategy has its limits, and we may face diminishing returns if we’re not careful. Find out how creating content could sabotage your revenue. Continue reading

By Ray Wang published August 13, 2014

5 Optimization Tips for Auditing Online Content

Increased brand awareness is one of the major goals of content marketing. Marketers often use online content as a way to attract organic traffic, gain social shares, and increase direct traffic. Make sure your content is up to the task. Get 5 optimization tips for auditing online content. Continue reading

By Chuck Frey published August 12, 2014

Make Your Visual Content Stand Out With a Signature Brand Look

The explosion of visual content means your audience is skimming more than ever these days. That’s why consistent branding of visual images is becoming critically important. Find out what 5 experts have to say about making your visual content stand out with a signature brand look. Continue reading

By Ryan Farrell published August 11, 2014

Visual Content: The Key to Effective Brand Storytelling

A majority of people are visual learners. They love visual content, and the more enriching it is, the deeper and more lasting the impression your content makes. Find out more about why visual content is the key to effective brand storytelling. But don’t take our word for it. Take a look. Continue reading

By Jonathan Crossfield published August 10, 2014

The Future of Social Media Content Strategy is Really Déjà Vu

To understand the future, social media marketers need to stop looking at the present and wringing their hands over the ever-changing landscape. The key to the future of social media content strategy is really the same as it ever was: Look closely at the relevance and quality of your social content and focus on creating the best possible experience for your potential customers. Continue reading

By Joe Pulizzi published August 9, 2014

This Week in Content Marketing: John Oliver Vs. Native Advertising

In this week’s episode, Robert and Joe discuss TopRank’s new series of content marketing best practice eBooks, take issue with one author’s claim that content marketing can’t work in associations, and share observations on the success of Adidas’ awesome World Cup content marketing campaign. They also talk about Instagram’s fast-growing engagement numbers and chuckle about John Oliver’s funny take-down of native advertising. Continue reading

By Ann Gynn published August 8, 2014

Finding the Right Content Marketing Measurement Tools: Expert Advice

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what’s working, and what isn’t — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement tools and tactics. Continue reading