By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. Find out how engineering principles can revolutionize your content strategy. Continue reading

By Jake DiMare published July 14, 2014

Content Marketing Optimization: Focus on ‘Critical Few’ Metrics

For content marketing optimization, keep your head above water in a rising tide of data by focusing on a “critical few metrics” to measure and communicate the business outcomes of your content efforts. The beauty of the critical few metrics concept is it forces us to think about business outcomes instead of obsessing over the full complement of raw data typically available when we log into our analytics platforms. Continue reading

By Erin Rodat-Savla published July 13, 2014

4 Ways Wearable Tech Could Change Your Marketing Strategy

With wearables seemingly bearing down on us all, how can we adopt a pragmatic but open frame of mind on this new category? It seems like wearable everything is inevitable, but a lot of it still seems like a distant sci-fi promise. Marketers would do well to at least start kicking around ideas now. Find out 4 ways wearable tech could change your marketing strategy. Continue reading

By Joe Pulizzi published July 12, 2014

Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations

In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production business, explain why email is far from dead, and then touch on a handful of research posts that are readily made fun of. Their weekly rants and raves include a great case study from Newcastle Brown. Continue reading

By Cathy McPhillips published July 11, 2014

A Simple Plan for Measuring the Marketing Effectiveness of Content

How can you know if your content is adequately supporting your marketing and business goals? In this seventh post of our Back to Basics series, we outline a simple plan you can use for tracking and measuring the marketing effectiveness of your content program. Continue reading

By Paul Shapiro published July 10, 2014

Wake a Sleeping Giant for Content Marketing SEO: Your Employees

Use these strategies to boost content marketing SEO and link building for your company with something you already have in-house — your employees. The social media marketing world already has a set of systems and web applications to assist with the process of utilizing employee resources. Find out more about how that works, and how it might pertain to SEO. Continue reading

By Mike Murray published July 9, 2014

The Great Content Checklist: Tips, Tools, and Examples

If you want to produce great content, it’s time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Get great tips, tools and examples in CMI’s great content checklist. Continue reading

By Anthony Gaenzle published July 8, 2014

Building 4 Key Relationships Every Content Marketing Strategy Needs

Wherever you are in life, you probably got there at least partially by building relationships. The same goes for your organization and the content you create. Relationship building can open up opportunities that will help your content really take off. Learn more about 4 key relationships every content marketing strategy needs. Continue reading

By Joe Pulizzi published July 7, 2014

The One Change Facebook Made that Led to $1 Billion

One of the top challenges enterprise organizations experience in developing successful content marketing programs is a lack of alignment around employee goals. Take a page from Facebook: Finding the right metrics for gauging content success is just as important as any other business decision you will ever make. Continue reading

By Scott Brinker published July 6, 2014

Why Your Content Marketing Team Needs a Marketing Technologist

Content marketing is evolving rapidly — growing in both scale and sophistication. Your organization is also facing ever-greater competition. What’s the common thread that spans these challenges? Technology. Find out more about why your content marketing team needs a marketing technologist. Continue reading