By Jonathan Kranz published August 14, 2016

5 Secrets to Award-Winning Content

A judge of the Content Marketing Awards reveals what he learned in the process. He discovered shades of gray didn’t exist between the winners and losers. He shares the five themes that made the great content stand out from the crowd. Continue reading

By Joe Pulizzi published August 13, 2016

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

The guys dish on two new social media platforms, re-enlist in the content strategy vs. content marketing battle, and make a prediction about the future of social media-dependent publishers – plus rants, raves, and our example of the week. Continue reading

By Ann Gynn published August 12, 2016

80 Ideas to Improve Your Content Marketing

What should you be doing with your content marketing right now? First, spend a few minutes to glance at this list of 80 things to improve your program. Spoiler alert: None of the experts advise you to “just create more content.” Continue reading

By Clare McDermott published August 11, 2016

LEGO Shares Building Blocks for Social Media Content Fans Love

LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading

By Dawn Papandrea published August 10, 2016

Hire for 4 Uncommon Content Marketing Roles

We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading

By Dawn Papandrea published August 9, 2016

How to Build a Content Marketing Practice in a Year: Lessons From Monster

A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand’s voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading

By Aaron Orendorff published August 8, 2016

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences

Even the goodwill generated from an exceptional customer experience can’t last if your customers’ content experiences with the company suck. Learn these three methods to delivering exceptional content experiences. Continue reading

By Mike Murray published August 7, 2016

7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing

Think keywords don’t matter anymore? Your SEO will fall short if you don’t do serious keyword analysis. Here are seven reasons why keywords are worth your time to help your web pages get found. Continue reading

By Joe Pulizzi published August 6, 2016

This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas

The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week. Continue reading

By Ann Gynn published August 5, 2016

How Content Marketing Has Evolved in Six Years

The field of content marketing has evolved in the past several years, which is why we asked some CMWorld presenters what’s changed and why you should care. Continue reading