By Pamela Muldoon published December 11, 2014

The Pivot: Civil War, Indiana, and Dummies Tell the Story of Kyle Lacy

How are the Civil War, rural Indiana, Myspace, and dummies connected? They’re part of the story of Kyle Lacy, Director of Global Content Marketing and Research, Salesforce ExactTarget Marketing Cloud, as told in “The Pivot” this week. Continue reading

By Joe Pulizzi published December 11, 2014

How Entrepreneurs Can Conquer Goliath with Content Marketing [Announcing Content Inc.]

Malcolm Gladwell made sense of the legend of David and Goliath, and today Content Marketing Institute launches a new initiative to help entrepreneurs and startups make sense of how content can boost their business. It’s Content Inc. Continue reading

By Joe Pulizzi published December 10, 2014

Content Marketing in the United Kingdom: Engagement and Leads Take Center Stage [Research]

UK marketers have become more goal-focused and cite Twitter as their most effective social media platform. CMI shares those results and more in its third annualContent Marketing in The UK 2015: Benchmarks, Budgets, and Trends. Continue reading

By Pamela Muldoon published December 9, 2014

Ann Handley Talks Writing Ridiculously Well

Marketing Profs’ Ann Handley joins “Content Marketing NEXT” to talk about why good content creators must be good writers, how the industry’s evolved since her first book four years ago, and why she can’t choose one buzzword to blast. Continue reading

By James Dillon published December 9, 2014

Build it? Buying Niche Media May be Better

When you need a new table, you don’t head to the hardware store to buy the lumber. You know the experts do it better. So why isn’t your brand seriously considering a ready-made option for your content marketing foundation? Continue reading

By Heidi Cohen published December 8, 2014

How To Curate Content Like A Pro: 8 Lessons (Examples Included)

Content curation is not an aggregation of existing content, references, or links. It adds value through unique commentary. Learn more about how to boost your content curation with these eight lessons and numerous actionable tips. Continue reading

By Steve Smith published December 7, 2014

Visual-Merchandising Secrets for Better Content Engagement

Good visual merchandisers have a big impact on sales when they think traffic flow, color, signage, packaging and more. Use their tips and our favorites to transform your content’s presentation and you could see double-digit effects. Continue reading

By Joe Pulizzi published December 6, 2014

This Week in Content Marketing: Why It’s Impossible to Scale Native Advertising

In this episode, Joe and Robert discuss BMA’s new home, Scripted’s new money, increased native advertising spends, native advertising v. advertorials, and more. Robert rants about invective marketing and Joe raves about a Santa book. Continue reading

By Jonathan Crossfield published December 5, 2014

Group Think: How to Improve Your Social Content Results

Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences? You don’t need to start from scratch. Get into group think. Continue reading

By Pamela Muldoon published December 4, 2014

The Pivot: A Man of 100 Voices Uses One to Lead Social Media

Michael Stelzner can do about 100 voices, but it is his voice leading Social Media Examiner that attracts thousands. “The Pivot” host Todd Wheatland talks with him about SME’s rapid growth and the pivot he took to get to where he is. Continue reading