By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

Not only are talented content marketing professionals hard to find, but they can be hard to spot. What skills should be on the must-have list for your team? Leading content marketing experts share what they would put at the top. Continue reading

By Miguel Conner published July 23, 2015

Recharge Your Content Marketing: 5 Things to Do Today

You don’t always have to reach for the stars with your content marketing. Sometimes it’s helpful to stay grounded. These five “just-for-today” mandates can help recharge those marketing engines before your next starry voyage.
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By Neil Patel published July 22, 2015

5 Obvious Content Marketing Strategies Most Companies Overlook

Too often content marketing strategies erode under daily pressures. It’s understandable and unfortunate that many companies overlook obvious features at the core of a content marketing strategy. Here are five of the most missed. Continue reading

By Michele Linn published July 21, 2015

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content, and why marketers need to understand each. Short answer? Content marketing only goes so far. Longer answer? Read on. Continue reading

By Roger C. Parker published July 20, 2015

How to Turn 1 Idea into 2 Months of Content Marketing (and More)

It’s time to break the topic habit in favor of a theme viewpoint. Short-term serialization of content offers numerous advantages to both brand and audience. Learn the benefits and how to create your own series with this guide and tips. Continue reading

By Jason Lankow published July 19, 2015

Spaceship Earth: How Do You Shape Your Brand?

What does Spaceship Earth have to do with content marketing? Learn that and then discover why and how stellar organizations extract and express their most original thinking to make their brand more human and relatable to their audience. Continue reading

By Joe Pulizzi published July 18, 2015

This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data

Joe and Robert discuss a content upgrade at Upworthy, the debate on internal vs. agency content marketing, and claims of consumer anger over data collection by brands. Rants and raves include an article on the ROI of native advertising and a TED Talk on the history of autism. They wrap up with a salute to This Old Marketing example Kraft Music Hall. Continue reading

By Ann Gynn published July 17, 2015

Content Marketing Experts Reveal Which Brands are Pushing the Envelope

What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.
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By Quinn Whissen published July 16, 2015

5 Ways to Make Every Moment a Content Opportunity

Every moment is a content opportunity. You just need to open your eyes and know where to look. Consider these five places you can look to become more aware and more inspired to develop ideas that draw in your audience.
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By Sherry Gray published July 15, 2015

5 Ways to Extend Your Blog’s Reach and Grow Your Audience

You may not be a superstar with a giant audience. So how can a person or brand with a relatively small following generate big buzz over a new post? Follow these five tips, from finding credible links to creating graphics with quotes. Continue reading