By Hana Abaza published February 20, 2015

8+ Key Elements to Get the Most from Your eBook

The payback of a well-designed, well-packaged, and strategically distributed eBook can be huge for your brand. Make sure you have the tools to maximize its potential to help convert visitors into leads and leads into customers. Continue reading

By Pamela Muldoon published February 19, 2015

Scotland to Singapore: Lenovo’s Rod Strother Takes Direct Path

In The Pivot, host Todd Wheatland learns how Lenovo’s Rod Strother auditioned for The Royal Academy of Dramatic Art, but then took communication courses that led him from Scotland to Singapore to debut a new digital marketing agency. Continue reading

By Amy Higgins published February 19, 2015

Content Strategists Can Follow Their Own Big Bang Theory

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea. Continue reading

By Aaron Orendorff published February 18, 2015

‘Delete This Email!’ Why Mobile Email Matters to Your Business

Let’s get right to the point. This article is gonna hurt, because it’s about the No. 1 mistake your business is making with the most powerful online marketing tool – email. Find out what four tips to steal from brands that are doing it right. Continue reading

By Pamela Muldoon published February 17, 2015

Scott Abel Discusses Why Content Marketers Must Embrace Intelligent Content

The ICC conversation continues with Content Wrangler Scott Abel. He sees the now that brought together CMI and ICC, the new that benefits from content-factory approaches, and the next that requires unified content across departments. Continue reading

By Roger C. Parker published February 17, 2015

Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing

Events that result in major changes in your organization or personal career often go unnoticed. Learn to identify the pivots and uncover opportunities that can help define your brand and create memorable story-based content marketing. Continue reading

By Erin Rodat-Savla published February 16, 2015

Social Impact: How a Nonprofit Became a Content Phenom

charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget. Continue reading

By Alex Braun published February 15, 2015

Content Marketing Altering the Future Predicted in ‘Minority Report’

In 2002, Minority Report shared the world of 2054 where retina scans led to instantaneous, customized sales pitches by holograms. We still have almost 40 years to go, but content marketing is helping the future arrive a lot earlier. Continue reading

By Joe Pulizzi published February 14, 2015

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading

By Jodi Harris published February 13, 2015

Want Your Content to Rock? Put These 16 Tips Into Play

Don’t second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives. Continue reading