6 Steps (And One Tool) to Clean Up Content Messes
September 29, 2016
Greg Verdino
What might have started as useful, usable content created in a consistent way has turned into a mess. Inconsistency reigns, and the content experience suffers. Enter the content template. Start with these six steps.
Content Marketing Takes a Turn for the Better: New 2017 Research
September 28, 2016
Joe Pulizzi
With the release of B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, we learn that the majority of organizations are more successful with content marketing than they were one year ago and how the top performers stand out.
11 Smart Marketing Examples That Nail Visual Content
September 27, 2016
Sujan Patel
Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals.
3 Tips to More Accurately Measure Your Content Effort
September 26, 2016
Jacob Warwick
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.
Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid
September 25, 2016
Clare McDermott
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid.
This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
September 24, 2016
Joe Pulizzi
This week, the guys debate an ad blocker's curious new ad initiative, analyze AT&T's possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
Say Cheese for These 7 Free Stock-Photo Sites
September 23, 2016
Itai Sadan
Images draw more attention and understanding from your readers than text alone. Here are seven sites that won’t bust your budget (they’re free) and will help boost your audience’s willingness to consume your content.
What Librarians Can Teach Marketers About Weeding Out ROT
September 22, 2016
Jessica Coccimiglio
Bookshelves have only so much space. Librarians call the process of removing books “de-accessioning” or “weeding.” Marketers should do something similar – archiving and deleting content that hurts more than it helps.
3 Customer Research Tactics to Help Content Creation
September 21, 2016
Tom Whatley
Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that.
Will the Content Bubble Burst? What’s Next?
September 20, 2016
Aaron Agius
Will the content bubble burst like the dot-com bubble? No. But content marketers do need to always be preparing for where content marketing is going next to set themselves up for success. Here are some of the predictions.
4 Ways Your Sales Team Can Help Your Content Marketing
September 19, 2016
Ann Smarty
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team.
How One Organization Engages Over 3 Million on Global Stage
September 18, 2016
Andy Vale
The World Economic Forum has racked up nearly 3 million Twitter followers. What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? Its social media producer shares all.
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