By Heidi Cohen published November 8, 2010

How to Use Social Media to Drive Your PR Goals

Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the … Continue reading

By Dianna Huff published November 5, 2010

The Three Biggest Mistakes Companies Make with B2B Websites

In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it … Continue reading

By Joe Pulizzi published November 4, 2010

Content Strategy vs. Content Marketing vs. Inbound Marketing

I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent over 30 minutes discussing the differences and similarities between content … Continue reading

By Elizabeth Sosnow published

How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)

In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. … Continue reading

By Joe Pulizzi published

Content Strategy and the Dying Art of Execution

Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty site). That said, I’ve seen … Continue reading

By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading

By Rahel Bailie published November 2, 2010

Be Careful What You Ask For

Content marketing is about reader engagement, and, ultimately about establishing a two-way conversation. This brings us to the art of “The Ask.” Gathering personal demographic information is not as simple as providing a form to be filled in. What you … Continue reading

By Katie McCaskey published November 1, 2010

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading

By Joe Pulizzi published October 29, 2010

13 Content Marketing Commandments

I’ve had multiple versions of Mark Fletcher’s startup commandments on my wall for years now.  Whenever I get a little lost in our startup model, I review these.  It keeps me sane. I’ve modified a few of these related to … Continue reading

By Patsi Krakoff published

Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results

Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers  I know. There is no doubt that blogging takes time … Continue reading