By Joe Pulizzi published March 9, 2013

Announcing the Content Marketing Awards: Enter, and Join the Conversation

Showcasing the best that the content marketing industry can offer helps us all get to where we need to go in the business. So get your entry in for the Content Marketing Awards by May 17. Continue reading

By Michele Linn published March 8, 2013

6 Experts Share Tips for Managing the Content Marketing Process [Video]

Marketers at mid-to-large brands, often struggle with organizing content efforts. In this video, 6 experts share challenges and solutions for managing the content marketing process across their often complex and highly-matrixed organizations. Continue reading

By Kevin Cain published March 7, 2013

Creative Content Marketing for Financial Services: 3 Examples

While financial service providers are ahead of the curve in some ways, when it comes to content marketing, that’s rarely the case. But the challenges the industry faces can be overcome. Check out these three examples of creative content marketing efforts for financial services. Continue reading

By Edwina Lawry published March 5, 2013

5 Lessons on Compelling Content from Australian Football

The recent launch of AFL Media provides some great lessons on how compelling content can attract and retain loyal fans. Here are five content marketing tips that can be applied to your business. Continue reading

By Michele Linn published March 5, 2013

60 Memorable Tweets from Content Marketing World Sydney 2013 [Day 1]

The first full day of sessions at Content Marketing World Sydney was a blast. If you were not able to attend, catch up with some of our favorite highlights – in tweets. Continue reading

By Matt Keener published March 4, 2013

Building a Virtual Content Creation Team: 4 Secrets

Online workers comprise one of the fastest growing segments of our economy. And tapping into that virtual workforce to build a team of online writers has many potential benefits for your organization. Here are four secrets for building a virtual content creation team. Continue reading

By Kathryn Hawkins published March 3, 2013

4 Content Marketing Ideas for Colleges and Universities

With more than 4,000 accredited institutions of higher learning in the United States, an increasing focus on content marketing is essential. Here are 4 strategies to help colleges and universities stand out from the crowd. Continue reading

By Joe Pulizzi published March 2, 2013

6 Ways the Content Marketing Backlash is Getting it Wrong

If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it. Continue reading

By Robert Rose published March 1, 2013

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero’s journey. Continue reading

By Carla Johnson published February 28, 2013

B2B Content Marketing: Create Intimate Conversations with Narrowcasting

Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audience, in an interview with CCO magazine. Continue reading