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The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework
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How to Train Your Brain for Content Marketing Greatness

Wonder how can you be more productive in creating high-quality content. You may think the answer is to make better use of technology or to work longer hours for the same pay. But there’s an alternative – train your brain.
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How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide

A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials.
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The Art and Science of Emotional Engagement

As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.
content-style-guide

How to Create the Ultimate Branded Content Style Guide

Does your content reflect and express your brand essence? Doing it effectively requires a comprehensive style guide. Without it, you risk sinking into bland drivel that takes your brand nowhere. Start with these four steps.
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This Week in Content Marketing: Is Content Marketing Actually a Thing?

This week, the guys challenge content marketing's critics to prove their points, and implore inbound marketers to emphasize differentiation. They also share rants, raves, and a rare example of the week that missed its Millennial mark.
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Email Marketing: A Fresh Take From the Experts

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that.
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How to Turn Research Into 27+ Content Pieces [Case Study]

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content.
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[New Research] B2C Marketers Need to Give Content Marketing Time

Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best.
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7 Tips to Harness Your Event Superpowers

From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate.
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User-Generated Content: How to Use It to Drives Sales

Too few companies leverage the quality content being created by their customers. User-generated content can be more effective at driving sales than any content you create. Learn how to incorporate UGC into your marketing strategy.
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How to Produce Quick and Effective Video Content With Your Phone

With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips.