By Andy Crestodina published December 30, 2013

This is Your Brain on Content Marketing

Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of the brain. Continue reading

By Shelly Bowen published December 29, 2013

Bad News? How Your Email Content Can Deliver It Tactfully

Sometimes a brand has to communicate an uncomfortable story to its audience, without making it sound worse than it is. Find out how your email content can deliver bad news tactfully. Continue reading

By Joe Pulizzi published December 28, 2013

The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?

In this edition of PNR: This Old Marketing podcast, Joe and Robert focus on what is most likely to happen in and around the content marketing industry in 2014. Predictions include which company will be buying media companies in the next year, as well as how mature organizations will adapt to the content marketing function. Continue reading

By Katherine Kotaw published December 27, 2013

Personal Brand Marketing Tips from 3 Influential Women

These days, business owners and marketers are branding themselves with every tweet they post and every video they produce. If you want to turn your personal brand marketing into a powerful part of your digital marketing strategy, spend some time studying the habits of your industry leaders. And take some lessons from 3 influential women. Continue reading

By Carla Johnson published December 26, 2013

Why Human Resources is Essential to the Brand Storytelling Equation

As the marketing industry evolves, we’re taking on (or needing to fill) new roles as marketers and as people who drive business for our organizations. Find out why human resources is essential to the brand storytelling equation. Continue reading

By Michael Brenner published December 25, 2013

The Next Big Question in Content Marketing

This year the Content Marketing World event was bigger than ever. There’s the general sense that this is the right topic at the right time in our industry. And there was a subtle shift in the biggest question asked by most speakers and attendees, with huge implications. Find out what the next big question is. Continue reading

By Arnie Kuenn published December 24, 2013

How to Fulfill Your Content Marketing Plan Through Content Repurposing

A lot of thought, research and development can go into producing a single piece of content. So it’s essential to get the most mileage possible out of each effort. Find out how to fulfill your content marketing plan through content repurposing. Continue reading

By Ardath Albee published December 23, 2013

Why B2B Content Marketing Must Go Beyond Random Acts of Publishing

Marketers are urged to think like publishers, but content marketing takes a whole lot more than just publishing — especially for B2B companies with complex sales. Find out why B2B content marketing must go beyond random acts of publishing. Continue reading

By Michele Linn published December 22, 2013

36 Content Marketing Ideas from 2013

While it’s fun to make predictions on what 2014 has in store, it’s amazing to look back and see how much has changed across the content marketing industry in the last year. Find out what 9 themes characterize the 2013 industry landscape. Continue reading

By Joe Pulizzi published December 21, 2013

Brands Compete with Publishers; the Rise of the Content Marketing Agency

In this week’s edition of the PNR: This Old Marketing podcast, Joe and Robert discuss the latest content promotion research from Outbrain; share some thoughts on a News Corp interview on content publishers’ biggest competition; and go into detail about Red Bull’s own media company, Red Bull Media House. Listen in. Continue reading