By Pawan Deshpande published December 6, 2012

14 Sources for Content Curation Inspiration

Increasingly, marketers are employing content curation — the process of finding, organizing and sharing third-party content — as a part of their content marketing efforts. Sample these 14 sources for content curation inspiration. Continue reading

By Roger C. Parker published December 5, 2012

Write the Best Titles for Content Marketing: A 10-Point Checklist

Before writing, promoting, and publishing your next book, eBook, or blog post, make sure you’ve chosen the best possible title. Titles play a “make or break” role in content marketing and publishing success. Use this checklist for better content marketing titles. Continue reading

By Clare McDermott published December 4, 2012

Content Marketing to Captivate an On-the-Go Audience

Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience. Continue reading

By Sean McVey published December 3, 2012

Create Engaging Content for Any Industry, Even “Boring” Ones

A recent study found that high-growth, professional services firms are focusing heavily on blogging. But what are these firms writing about? How can you make accounting fun? Find out how to create engaging content for any industry — even “boring” ones. Continue reading

By Mark Sherbin published December 2, 2012

3 Brands that Are Expanding Their Online Content Publishing Expertise

Creating your own online publication is no small task. It takes a huge time and financial investment to get a strong publication off the ground. Just ask SAP, IBM, and Sun Life Financial. Continue reading

By Joe Pulizzi published December 1, 2012

100+ Social Media and Content Marketing Predictions for 2013

Starting December with a look ahead to the new year, we offer our Social Media and Content Marketing Predictions for 2013. More than 80 marketers offer 100+ predictions on topics ranging from mobile to social demand generation to print. Find out what themes emerge in the wide-ranging forecast. Continue reading

By David Drickhamer published November 30, 2012

How to Get Started with Benchmarking for Content Marketing

Keeping up with competitors’ marketing and thought leadership activities is essential. Failure to do so can lead to lackluster results from “me too” projects, wasted resources, abandoned initiatives, and squandered customer goodwill. Find out how to get started with benchmarking for content marketing. Continue reading

By Clay Delk published November 29, 2012

5 Content Marketing Blog Lessons You Can Learn from Taking Photos

Photography is more popular today than ever before. Find out how you can apply some of the best photography tips to writing content marketing blog posts. Continue reading

By Clare McDermott published November 28, 2012

How Influencers Have Ignited IBM’s Content Marketing

CMI sat down with IBM’s Leslie Reiser to talk about IBM’s influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion. Continue reading

By Andrew Davis published November 27, 2012

Content Marketing Strategy at the Intersection of Two Brands

Last year, Converse opened a state-of-the-art recording studio in Brooklyn, N.Y. Find out how that studio represents a powerful content marketing strategy at the intersection of 2 brands. Continue reading