By Joe Pulizzi published November 30, 2011

Is Content an Asset or an Expense?

Jim Burns from Avitage recently asked me a question. Do most marketing professionals view content marketing as an asset? The answer is no…no almost across the board.  Marketers view spending on content marketing as an expense. This is something we as marketing professionals … Continue reading

By Jayme Thomason published November 30, 2011

5 Easy (Seriously!) Steps to Better Buyer Profiling

I’ve been trying to get more comfortable with speaking to groups. I took an excellent 3-week public speaking seminar last year to help me learn important things like posture, confidence, organization… and not flipping off your audience through the whole … Continue reading

By Nick Kinports published November 29, 2011

A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking … Continue reading

By Adam Barber published November 28, 2011

4 Media Law Tips for Content Marketers

Content marketing is not without its challenges. From coming up with compelling new ideas for articles, to getting your target audience to notice and engage with them, successful campaigns require skill, hard work, and an element of good fortune. While … Continue reading

By Joe Pulizzi published November 25, 2011

What Is Your 2012 Content Marketing & Social Media Prediction?

Well, we are at it again. Last year’s 2011 Content Marketing and Social Media predictions post was one of our most popular of the year…and we’d like to continue the madness. Would you like to give your take on what the future … Continue reading

By Michele Linn published November 25, 2011

21 Things Content Marketing Experts Wish They Had Known When They Got Started

What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over the next several weeks, they’ll weigh in on some questions about content marketing. This week, they answer, “What is the one thing you wish someone had … Continue reading

By Joe Pulizzi published November 24, 2011

42 Content Marketing Commandments

At the end of 2009, I published 30 content marketing truths that I have taped above my desk. I then revised the list and republished it last Thanksgiving, as this list is something that I am grateful for because it … Continue reading

By Tom Pisello published November 23, 2011

4 Ways to Optimize Content for the Economy-Focused Buyer in 2012

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects,  a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never … Continue reading

By Bernie Thiel published November 22, 2011

How to Engage Your Writers to Create More Compelling Content

While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: The written word. That’s why as high-quality content becomes more … Continue reading

By Manya Chylinski published November 21, 2011

What’s Working with Health Content?

Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial opportunity for organizations in this field to provide relevant, credible, and useful health content for consumers to access when they … Continue reading