By Joe Pulizzi published August 3, 2013

Is it Content Marketing or Clever Advertising?

Is it content marketing or clever advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Take a look at some examples that help distinguish the art and science of content marketing from other advertising and marketing efforts. Continue reading

By Jodi Harris published August 2, 2013

Where Does the Right Content Strategy Begin?

There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year’s Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right content strategy. Continue reading

By Joe Pulizzi published August 1, 2013

Big Brands Take Top Honors at 2013 Content Marketing Awards

Disney, Allstate Insurance, American Airlines, ExactTarget, Google, Scholastic, Inc., and University of Phoenix are just a few of the brands to receive honors from the 2013 Content Marketing Awards. With more than 800 entries submitted, there was an abundance of brilliant work from around the globe to choose from. Find out who some of the winners are. Continue reading

By Ryan Harris published August 1, 2013

The Newest Social Media Content Features: What Marketers Need to Know

Some new social tools have come on the scene that are poised to make a big impact on social media content marketing: Facebook recently added hashtags, Twitter introduced short-film creation in the form of Vine, and Instagram brought video to its growing set of capabilities. Find out what marketers need to know about these new features. Continue reading

By Jey Pandian published July 31, 2013

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it’s built on a weak foundation of faulty personas that were based on a hunch or guesswork. Precision is the key to your content’s success. Use this 10-step guide to create precise buyer personas using SEO data. Continue reading

By Michele Linn published July 30, 2013

Social Media Content’s Role in Marketing: Your Top Questions Answered

Is social media a channel or content itself? Are companies using too many social channels or too few? Find out how the debate on social media went in our recent #CMWorld Twitter chat. You’ll also find opinions and suggestions on how to decide which channels are best and how to make improvements in social media for your organization. Continue reading

By Arnie Kuenn published July 29, 2013

Optimizing Website Content: How to Fix What You’re Doing Wrong

Many content creators think they’re doing everything right — from writing great content to sharing it on social networks — but later get discouraged when their metrics say otherwise. The truth is, many content marketers struggle with content optimization. Consider this list of “wrongs” and use the tips that follow to learn the right approach to optimizing website content. Continue reading

By Robert Rose published July 28, 2013

B2B Marketing Research: How CMO Roles Need to Evolve

Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report’s specific findings are and what CMI’s take is on the study’s implications and imperatives for the B2B marketing industry. Continue reading

By Joe Pulizzi published July 27, 2013

4 Reasons Why You Might Not Need A Content Marketing Plan

Obviously, we’re committed to the belief that a strategic content marketing plan provides significant benefits to marketers. But, creating or curating valuable, compelling content as a means to attract and retain customers isn’t necessarily for everyone. Let’s consider who might not need such a plan of action. Continue reading

By Jodi Harris published July 26, 2013

Measuring Marketing Effectiveness: Are New Tools Your Best Strategy?

Virtually every content marketer and brand defines success in its own terms, but most look for a way to judge their efforts against a proven ROI. CMI asked several of this year’s Content Marketing World speakers for their thoughts on new tools and standards for measurement. Find out what the experts have to say about tools and strategies for measuring marketing effectiveness. Continue reading