By Michele Linn published December 17, 2010

A Checklist: 7 Keys to eNewsletter Success

Over the past several months, we’ve followed the journey of Graham Kilshaw at Interference Technology as he worked to improve his eNewsletter, EMC Business Bulletin with the help of the CMI community (thanks, everyone!) Based on his experiences, Graham developed … Continue reading

By Joe Pulizzi published

Content Marketing Tips from the Late, Great Bob Feller

This article from Cleveland’s own Joe Posnanski at Sports Illustrated on Mr. Bob Feller (Rapid Robert) is worth the read. Bob Feller, who died yesterday at the age of 92, will forever be known as the most famous pitcher in … Continue reading

By Tom Pisello published December 16, 2010

How to Choose the Right Content Type for Social Media Success

As B2B marketers invest more time and effort into social media marketing, many are trying to figure out the practices that work best, and whether their investments are yielding results. In our research to determine the ROI of social media, … Continue reading

By Joe Pulizzi published

Special Holiday Offer for Content Marketing World 2011

If you haven’t seen it yet, the Content Marketing World 2011 site is up and running. The CMWorld team is putting together an amazing lineup of speakers including David Pogue, David Meerman Scott, Brian Clark, Kristina Halvorson, Ann Handley, as … Continue reading

By Heidi Cohen published December 15, 2010

How to Keep Bloggers Engaged

One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of blogging, is hard work and it takes motivation to continually … Continue reading

By Michele Linn published December 14, 2010

Lessons Learned from an eNewsletter Experiment

It’s been a little while since we checked in with Graham Kilshaw over at Interference Technology. If you remember, he was working on an email newsletter called the EMC Business Bulletin, and was asking the CMI community for their feedback. … Continue reading

By Ahava Leibtag published December 13, 2010

Five Personality Types You Need on Your Digital Communications Team

There is a lot of great conversation around building a great digital communications team.  Most of the conversation centers around the types of professionals you should hire, grow and promote.  But, what if your budget is small? Or, what if … Continue reading

By John Nawn published December 10, 2010

Mobile Apps for Meeting Professionals and Content Marketers

One of the most popular tactics used by B2B content marketers is in-person events, which is why I have been excited to see that 2010 has been ‘The Year of the Meeting App.’ What started as a trickle has ended … Continue reading

By Joe Pulizzi published

What’s an Acceptable Enewsletter Open Rate?

I’ve had the pleasure of working with Mitch Rouda on a number of consulting assignments over the years.  Frankly, you’d be hard pressed to find someone more knowledgeable about the publishing industry.  Mitch has worked with over 40 organizations over … Continue reading

By Russell Sparkman published December 9, 2010

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of … Continue reading