By Joe Pulizzi published October 14, 2010

10 Useful Content Marketing Resources

We’ve been working on a web content inventory and ran through a number of oldie-but-goodie content marketing resources. Hope they’re helpful. The Content Marketing Playbook Our most popular eBook…42 different ways to leverage content marketing. Includes over 50 case studies. … Continue reading

By Clare McDermott published

PwC’s Global CEO Survey Shows How to Recycle, Repackage, Redistribute

Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC CEO Survey gives us access to over 1,000 business and … Continue reading

By Joe Pulizzi published October 13, 2010

Content Marketing Ginger Ale

The Texas Rangers won the division pennant last night in five games over the Tampa Bay Rays, and will move on to face the New York Yankees for the American League championship. One of the star hitters for the Texas … Continue reading

By Thomas Clifford published

4 Steps to Zap Article Chaos (Now and Forever)

I admit it. I had article chaos. Yup. Ideas here. Outlines there. Half-baked articles everywhere. Article chaos drove me nuts I’d spend hours trying to come up with a finished article. I spent forever trying to locate an idea I … Continue reading

By Michele Linn published October 12, 2010

How to Measure Engagement

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past two weeks, our contributors answered these questions: First things first – … Continue reading

By Russell Sparkman published October 11, 2010

How To Plan a Video Budget

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to … Continue reading

By Jeremy Victor published October 8, 2010

Five Corporate Blog Must-Haves

One of the most common questions I am asked is, “What does it take to have a successful corporate blog?” While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists … Continue reading

By Joe Pulizzi published October 7, 2010

Content Marketing R&D

We’ve just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What’s the idea? Let’s start with the content marketing strategy.  Of course, we have: Customer Personas Their Informational Needs The Content Strategy … Continue reading

By Michele Linn published

Content Marketing Group Therapy: How Minor Design Changes Impacted an eNewsletter

A few weeks ago, I introduced you to Graham Kilshaw from Interference Technology. If you recall, Graham had recently launched an eNewsletter targeted at advertisers and prospects of his publication. He was having some success but he was certain he … Continue reading

By Ann-Christin Lindstedt published October 6, 2010

8 Ways to Leverage Locals for Your Content Marketing Localization

As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and varied content. Yet, I’d wager there’s something that can get … Continue reading