By Clay Delk published October 3, 2012

How to Build a Balanced Content and Design Marriage

On your next project, consider writing with design in mind. From the initial concept to the final publication, there are a lot of things that we, as content creators, can do to support a balanced, productive marriage of content and design. Continue reading

By Doug Schumacher published October 2, 2012

Which Brand is Top Dog at Creating Engaging Facebook Content?

In our ongoing examination of what’s working on Facebook across different industries, let’s take a look at the pet food category. Paw through this analysis to find out which brand is top dog when it comes to creating the most engaging Facebook content. Continue reading

By Heidi Cohen published October 1, 2012

3 Cases that Prove the Power of Content Marketing

Content marketing provides excellent cost-effective opportunities across an array of platforms, devices, and formats. Consistent efforts in strategy, branding, creation, promotion, and distribution are keys to success. Here are three cases that prove the power of content marketing. Continue reading

By George Passwater published September 30, 2012

How to Get Higher Demand Generation Returns from B2B Content Marketing

Look beyond “it’s always been done this way” and discover three keys to success when it comes to getting higher demand generation returns with B2B content marketing. Continue reading

By Joe Pulizzi published September 29, 2012

How Content Marketing Can Save the Book Industry

Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again. Continue reading

By Elizabeth Ippolito published September 28, 2012

6 Keys to Getting Higher Quality Content from Your Contributors

Publishing guest blog posts is a great way to expand your reach and build your audience, especially when you’re just starting out. Here are 6 key tips to help you get higher quality content from your contributors. Continue reading

By Rachel Foster published September 27, 2012

Case Study: A Community that Provides Trusted Advice and Drives Early-Stage Interactions and Opportunities

In this case study, Canadian IP communications leader Allstream shares seven tips for corporate blogging success, which were learned during the launch of its expertIP blog. Continue reading

By Elise Gould published September 26, 2012

How to Use Facebook’s Newest Feature to Deliver Targeted Content

Facebook is rolling out new advertising options for marketers. Find out how to use the newest feature to deliver targeted content and boost your success. Continue reading

By Regina Antonio published September 25, 2012

How to Transform Your Webinars into a Content Marketing Gift that Keeps on Giving

WebAttract’s webinar expert Mike Agron shares his approach on how you can transform your webinars into a content marketing gift that keeps on giving. Mike detailed his approach to webinars in a workshop at Content Marketing World 2012. Continue reading

By Christian Arno published September 24, 2012

Create Content that Effectively Crosses Cultural and Linguistic Borders

Communicating effectively across national and linguistic borders can create unique challenges. Here are a few steps you can use to create content that won’t get lost in translation. Continue reading