By Pawan Deshpande published July 18, 2012

8 Ideas for Feeding Your Content Beast

If you’re involved in content marketing, you’re familiar with the voracious content beast. It will eat practically anything, but as soon as you feed it, it’s hungry again. Here are 8 ideas for feeding your content beast. Continue reading

By Phil Hill published July 17, 2012

Your Best Options for Sharing Content Through Email

Creating quality content is now a prerequisite for social media marketing. Here are your best options for sharing content through email. Continue reading

By Don Metznik published July 17, 2012

How to Prepare for Your First Social Media Legal Conversation

A social media action plan is essential for protecting your business and its reputation from a legal standpoint. Here are some great suggestions on how to start a social media legal conversation at your company. Get all the key players together and start asking these questions. Continue reading

By Sandra Zoratti published July 16, 2012

How Content Marketing Took a Powerful, Vertical Leap to Help Utility Customers

Still not completely sold on the power of content? Check out this case study that illustrates how the largest utility company in the United States took a powerful vertical leap with content marketing to help its customers and, ultimately, itself. Continue reading

By Pamela Muldoon published July 16, 2012

No-Excuses Content Marketing with Marcus Sheridan [Interview]

Find out what key tips “Sales Lion” Marcus Sheridan has to offer about no-excuses content marketing in an interview on Content Marketing 360 Radio Show. His aim is that everyone who listens will say, “I get it,” and start producing plentiful and successful content. Continue reading

By John Doherty published July 13, 2012

4 Types of Content Real Estate Agents Should Create

Real estate is an interesting niche for creating content. Obviously, you want to educate your audience and improve SEO rankings, but think outside the box and consider these four types of websites that can elevate content for realtors to a new level. Continue reading

By Jodi Harris published July 13, 2012

What Kinds of Brand-Related Videos Really Get You to Sit Up and Take Notice?

With the staggering amounts of video content being uploaded to the web all the time, how do you get yours to stand out in the crowd? Our Content Marketing World speakers share some tips on what kinds of brand-related videos get them to really sit up and take notice. Continue reading

By Adam Barber published July 12, 2012

Why Content Marketers Need to be Involved in Website Redesigns

Whether it’s a funky new website or an overhaul of an existing site, the content strategy should be discussed from day one. Here are the essentials on why content marketers need to be involved in website redesigns. Continue reading

By Matt Wesson published July 12, 2012

How to Use Content to Raise the Bar for Branding

The rise of more personal communication channels and the proliferation of internet access has made the early function of branding obsolete. Now, we need to use content to raise the bar for branding. Today’s more informed consumers expect nothing less. Continue reading

By Roy Keisari published July 11, 2012

Content Promotion Tips Using Bing’s Social Search

Bing, the little search engine that could, is slowly making gains on the Google giant, and 2012 has been a year of many upgrades and changes. Here are some content promotion tips for using Bing’s social search. Continue reading