I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” Do you suffer from from ERH (Eyes Rolling into Head) … Continue reading
The Content Marketing Institute (CMI) today announced the launch of their strategy consulting practice dedicated to the emerging category of content marketing strategy and editorial services. The practice is focused on helping organizations of all sizes address the opportunity for … Continue reading
Okay quick – how many marketing consultants does it take to change a light bulb? There is no shortage of punch lines here. “It depends – how large is your budget?” Or – “We don’t know – they never seem … Continue reading
I know nothing about the company that produced this video. After watching the video, I’m compelled to find out more about them. Now that’s content marketing! Thanks to Bob Leonard from acSellerant for calling this out. It’s worth the time.
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it’s one of the most important things you can do. Those posts do a great job helping … Continue reading
Marketing budgets are growing for most companies, but so are the requirements to reach more empowered, skeptical and frugal buyers via more channels. How can you know that the content you invest in will forge effective connections and engagements that … Continue reading
Closed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and plan. This can result in more focused targeting, more effective messaging and improved resonance of your marketing content. Until … Continue reading
UPDATE 5/2/11 – Here is the final Chief Content Officer Job Description Sample as sourced from the comments below and on Facebook. Since the release of Chief Content Officer magazine, we’ve been inundated with emails about a Chief Content Officer … Continue reading