By Michele Linn published September 7, 2012

Content Marketing Round-Up: Highlights from Day 3 of #cmworld

While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions. Continue reading

By Michele Linn published September 6, 2012

The Wild World of Content Marketing: Jungle Jack Hanna from the Columbus Zoo

The audience at Content Marketing World’s closing keynote address was riveted by Jungle Jack Hanna’s presentation — which is the goal of any marketer! Continue reading

By Regina Antonio published September 6, 2012

Distilling the Magic and the Mystery that is Content Marketing Success

At his Content Marketing World keynote presentation, Marcus Sheridan asserted that content is the greatest sales tool in the world. See how Marcus debunked some of the myths that surround content production. Continue reading

By Michele Linn published September 6, 2012

Content Marketing Round-Up: Highlights from Day 2 of #cmworld

The first full day of Content Marketing World was a success! With five tracks, there was just too much content marketing goodness floating around to keep up with everything. Fortunately, we’ve compiled takeaways from each session to fill you in. Continue reading

By Stephanie Tilton published September 5, 2012

Google’s Zero Moment of Truth: Changing Purchase Influence

Sam Sebastian, Director of Local and B2B Markets for Google, presented the next evolution in the Mental Model of Marketing during his keynote presentation that closed out the first full day of Content Marketing World 2012. Continue reading

By Debbie Williams published September 5, 2012

How to Reboot Your Content in a Mobile World

The most important things that brands must understand is that they can create, and must own direct relationships with people; and think of these relationships and the content they create in terms of the mobile world. Here are the five movements that we are primed for in content marketing. Continue reading

By Manya Chylinski published September 5, 2012

Joe Pulizzi’s Content Marketing World Keynote Takes the Pulse of Content Marketing

Joe Pulizzi kicks off Content Marketing World 2012 by unveiling some of the results from an upcoming CMI/MarketingProfs research study. Continue reading

By Michele Linn published September 5, 2012

The Future of Content Marketing: Joe Pulizzi from #cmworld [Video]

Content Marketing World 2012 kicked off in Columbus, Ohio on Tuesday. What’s in store for content marketers? Find out from our very own Joe Pulizzi. Continue reading

By Michele Linn published September 4, 2012

How to Get the Most out of Attending a Live Event (and Welcome to #cmworld!)

Whether or not you are able to attend Content Marketing World you can follow along. And here is some advice to help you get the most out of attending a live event, with some specific ideas for Content Marketing World attendees. Continue reading

By Anna Ritchie published September 3, 2012

Why It’s Vital to Develop a Converged Media Strategy Right Now

Many companies are struggling to come to grips with today’s changing multiscreen consumer behaviors. Here are the essentials on why it’s vital to develop a converged media strategy right now — and some tips on how to approach this monumental task. Continue reading