By Michele Linn published May 25, 2012

How to Avoid 7 Productivity Land Mines in Content Marketing

Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous. Here are some of the most common issues content marketers face, with solutions for each. Continue reading

By Jodi Harris published May 25, 2012

How To Explain Content Marketing To The C-Suite

Part of the content marketer’s job is to champion the value that content has on the bottom line of any business. Here are some tips from the experts on how to make your case for content marketing to the C-suite so you can get the budget you need for success. Continue reading

By Michele Linn published May 24, 2012

Get Inspired and Organized: Mind Mapping for Content Marketing

One way to generate ideas for content marketing and keep them organized is through mind maps. Here are 4 examples to get you started. Continue reading

By Juan Martinez published May 24, 2012

Three Quick Steps for Turning Content into Conversations about Your Business

Content marketing is a powerful tool. So no company — no matter how big or small — can afford to avoid to ignore its benefits. This three-step guide to building a content marketing strategy for small businesses can help you turn content into conversions. Continue reading

By Joe Pulizzi published May 23, 2012

12 Challenges that Stop Marketers from Creating Epic Content Marketing

So many content marketing challenges, so little time. Content marketers often get in their own way… but this is something we can fix. Here are 12 content marketing challenges from Joe Pulizzi, with a few ideas on what the remedies might be. Continue reading

By Michele Linn published May 23, 2012

How to Make Content Marketing A Habit

You know in your heart that you have to be consistent and work at your content marketing efforts every day to be successful. But knowing what to do and doing it are two different things. Check out these tips on how to make content marketing a healthy habit. Continue reading

By Adam Barber published May 23, 2012

How to Transform Your Social-Savvy Employees into Content Champions

If you have employees who spend a lot of time on social media, don’t just lecture about productivity. Think of their personal networks as your networks. Turn their social-savvy skills to your advantage and transform them into content champions for your business. Continue reading

By Michele Linn published May 22, 2012

Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing

The beauty of Evernote is that you can easily save information to it from many devices. It makes it easy to collect and organize your ideas and information. Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity. Continue reading

By Brad Shorr published May 22, 2012

How to Serve Multiple Audiences by Using a Segmented Website Structure

Serving multiple audiences is one of the biggest challenges in creating content for corporate websites. Sites with a “something for everyone” architecture rarely satisfy anyone. Fine-tuning a “content cafeteria” structure is not without its challenges, but it can be a self-serve recipe for success. Continue reading

By Michele Linn published May 21, 2012

A Simple and Indispensable Template for Content Marketing Distribution

Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs. Continue reading