By Amanda Maksymiw published October 27, 2010

How to Curate Content for an Aggregated Content Site

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this … Continue reading

By Michele Linn published October 26, 2010

13 Examples of Content that Engages

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past four weeks, our contributors answered these questions: First things first – … Continue reading

By Sarah Mitchell published October 25, 2010

7 Ways to Get More Value From Your eNewsletter

Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along with a low-cost way to help you manage customer engagement. … Continue reading

By Joe Pulizzi published October 22, 2010

CMI Launches International Content Marketing Event

I first used the term content marketing in 2001 with a group of business-to-business publishers. I brought up the concept that brands (non-media companies) would be the dominant publishers in the future. Companies from all over the globe would begin … Continue reading

By Tom Halligan published

Every Picture Tells A Story: Tips to Build Graphics, Illustrations and Charts to Enhance Content

Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers are bombarded with options and have limited time. But, as … Continue reading

By Joe Pulizzi published October 21, 2010

Save the Date – Content Marketing World 2011

Okay content marketers…here’s your event. Junta42 and the Content Marketing Institute are launching the premiere international content marketing event entitled Content Marketing World 2011. The event will be held in Cleveland, Ohio September 6 – 8, 2011. For three days, … Continue reading

By Mark Schaefer published

How to Use the Social Web For Content Marketing (It’s About More Than Creating Content)

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need … Continue reading

By Joe Pulizzi published October 20, 2010

Your Content Strategy Mission Statement

In my presentations lately, I’ve been talking about developing content that stands for something. Basically, content marketing is not about “what you sell” it’s “what you stand for”. This becomes the basis for your content marketing strategy. This is your … Continue reading

By Heidi Cohen published

Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track

When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well you succeeded in achieving your objectives. Therefore, to track your … Continue reading

By Michele Linn published October 19, 2010

More Than 20 Tools to Measure Content Engagement

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past three weeks, our contributors answered these questions: First things first – … Continue reading