By Joe Pulizzi published August 10, 2011

Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]

After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible. What is the Content Marketing … Continue reading

By Ahava Leibtag published August 9, 2011

The Analytics Dictionary: Demystifying Analytics Reports for Your Clients

If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify how things really work  in cyberspace, and if you are … Continue reading

By Manya Chylinski published August 8, 2011

Listen and Learn: A Guide for Creating Energized Podcasts

Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for a while, … Continue reading

By Michele Linn published August 5, 2011

10 Must-Have Templates for Content Marketers

One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates … Continue reading

By Joe Pulizzi published August 4, 2011

Like It or Not, Your Content Marketing Is Channel Agnostic

What does agnostic marketing mean? Alan Maites uses this definition: “We make marketing decisions impartially, without inherent bias for or against any one kind of communications channel – TV, print, online, direct mail, etc.” Okay, makes sense right?  Well, how … Continue reading

By Gilad de Vries published August 4, 2011

The 3 Biggest Content Marketing Mistakes CMOs Make

Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital … Continue reading

By Heidi Cohen published August 3, 2011

7 Tips for Diving into Content Marketing

Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can … Continue reading

By Joe Pulizzi published August 2, 2011

The Beatles and Content Marketing [INFOGRAPHIC] #cmworld

Hats off to CMI‘s creative director Joseph Kalinowski for putting together the first in our series of Content Marketing World/Rock mash-ups. As of this post, we are less than five weeks away until the big event.  Attendees at this year’s conference … Continue reading

By Nenad Senic published August 2, 2011

Launching a Printed Custom Magazine: What You Need to Do Before the First Issue

Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much … Continue reading

By George Passwater published August 1, 2011

3 Killer B2b Content Marketing Moves to Convert Business Buyers

By now, everyone knows effective content is essential for educating, engaging, and converting readers into customers. In fact, according to B2B Content Marketing research from Junta42  and MarketingProfs, 9 out of 10 B2B marketers are using content marketing to grow their … Continue reading