By Val Swisher published June 29, 2012

The Key Skills You Need to Create Killer Corporate eBooks

Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook. Continue reading

By Rob Yoegel published June 28, 2012

Content Marketing Metrics: How to Drive Action Instead of Reaction

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction. Continue reading

By Jodi Harris published June 28, 2012

A Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices

Check out our new guide to making smart content marketing technology choices. The Content Marketing Institute and Demandbase compiled the guide to help you sort through and find smart solutions for your business among the tons of technological offerings out there. Continue reading

By Anna Ritchie published June 27, 2012

The Content Express: Success Tips for the Travel/Tourism Industry

Vacation time is here! Get ready to hop on the Content Express and take flight with these success tips for the travel and tourism industry. Continue reading

By Lakshmi Harikumar published June 27, 2012

7 Tips for Creating the Right Mobile Experience for Your Website

Nearly 50 percent of your audience already uses mobile as the primary internet access device. So, you may be losing nearly half your audience if you do not make your website mobile-friendly. Check out these tips for creating the right mobile experience for these consumers. Continue reading

By Barry Feldman published June 26, 2012

Lessons from the Content Marketing Hall of Shame

Many leaders have risen up to teach and preach the best practices for content marketing, but what about the valuable lessons we can learn from the “worst practices?” Here, we ask a few respected authorities to help highlight the content crimes that could relegate your efforts to the hall of shame. Continue reading

By Roger C. Parker published June 26, 2012

An Easy Planning Worksheet that Will Jump-Start Your Content Marketing Productivity

The hardest part of creating content? Getting started. Use this easy planning work sheet (and the suggestions and examples that come with it) to jump-start your content marketing efforts. Continue reading

By Neil Stoneman published June 25, 2012

10 Reasons Why Defining Your Goals Helps You Achieve Them

With consistency and commitment at the heart of your marketing efforts, here are 10 steps you can take toward defining your goals for your content marketing which will help you achieve those goals. Continue reading

By Michael Silverman published June 25, 2012

Why Content Marketers Need to Take Notice of Online Communities

Your content efforts can benefit from online communities, allowing your audience to help generate your content for you. With a mix of editorial content, user-generated content and networking, an online community is the definitive place for information and communication around your topic. Continue reading

By Carl Friesen published June 22, 2012

Key Tips for Using LinkedIn Profiles To Demonstrate Your Content Marketing Expertise

LinkedIn is rapidly emerging as a vehicle for demonstrating thought leadership in content marketing. Try these tips for using LinkedIn to highlight your content successes. Continue reading