By Scott Frangos published April 15, 2011

Actionable Analytics – All These Numbers, Now What?

I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” Do you suffer from from ERH (Eyes Rolling into Head) … Continue reading

By Joe Pulizzi published April 14, 2011

Content Marketing Institute Launches Strategy Consulting Practice

The  Content Marketing Institute (CMI) today announced the launch of their strategy consulting practice dedicated to the emerging category of content marketing strategy and editorial services.  The practice is focused on helping organizations of all sizes address the opportunity for … Continue reading

By Robert Rose published April 14, 2011

Do You Really Need A Content Marketing Consultant?

Okay quick – how many marketing consultants does it take to change a light bulb?  There is no shortage of punch lines here.   “It depends – how large is your budget?”  Or – “We don’t know – they never seem … Continue reading

By Joe Pulizzi published April 13, 2011

I Would Do Business with this Company

I know nothing about the company that produced this video. After watching the video, I’m compelled to find out more about them. Now that’s content marketing! Thanks to Bob Leonard from acSellerant for calling this out.  It’s worth the time.

By Barbra Gago published April 13, 2011

4 Questions Answered about Buyer Personas

Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it’s one of the most important things you can do. Those posts do a great job helping … Continue reading

By Tom Pisello published April 12, 2011

How to Find the Right Type of Content For Your Business

Marketing budgets are growing for most companies, but so are the requirements to reach more empowered, skeptical and frugal buyers via more channels. How can you know that the content you invest in will forge effective connections and engagements that … Continue reading

By Joe Pulizzi published April 12, 2011

The Biggest Mistake in User-Generated Content (Learning from LEGO)

Most marketers we work with want to develop a content marketing program driven, in part, by user-generated content (UGC). They believe that if they can only get their prospects and customers to talk about their brands online in blogs, forums … Continue reading

By Rachel Foster published April 11, 2011

The Pros and Cons of Tweeting at Live Events

I recently had the pleasure of attending a TEDx event. Many of my clients, friends and tweeps were interested in the content, so I told them I would tweet live from the event. However, ten minutes into the first talk, … Continue reading

By Bob Leonard published April 8, 2011

9 Steps to Continuous Content Marketing Improvement

Closed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and plan. This can result in more focused targeting, more effective messaging and improved resonance of your marketing content. Until … Continue reading

By Joe Pulizzi published April 7, 2011

Chief Content Officer Job Description

UPDATE 5/2/11 – Here is the final Chief Content Officer Job Description Sample as sourced from the comments below and on Facebook. Since the release of Chief Content Officer magazine, we’ve been inundated with emails about a Chief Content Officer … Continue reading