According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales … Continue reading
Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers. Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.
My daughter showed me a video about skin cancer on YouTube called “Dear 16-year-old me”. It’s a great example of content that humanizes a difficult subject and effectively engages a target audience. At the very least, my 17-year old was watching … Continue reading
One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send people and what do … Continue reading
Microsites may be small, but they sure are mighty! Microsites are particularly well-suited to content marketing endeavors. Three reasons: A microsite focuses tightly on a narrowly-defined topic. The concentration of information is a boon for people and search engines alike. … Continue reading
Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, … Continue reading
Content marketing accounts for more than 26 percent of total marketing budgets annually, according to research from Junta42 and MarketingProfs that surveyed 1,100 marketers. What’s more, over 50 percent of survey respondents plan to increase their content marketing spend over … Continue reading
What do B2B decision makers and purchase influencers care about? Reducing risk! They want to make a buying decision that will enhance their careers. They want information that will help them make the best business decision possible – a decision … Continue reading