By Joe Pulizzi published June 8, 2013

Break Through the Barriers to Enterprise Content Creation

Find out how to break through the barriers of enterprise content creation. Don’t block the content marketing process by trying to force your executives and staff members into doing something they aren’t comfortable with. Capture raw content wherever it’s happening in your organization and shape it from there. Continue reading

By Andy Crestodina published June 7, 2013

Great Content Meets 2 Criteria: Does Yours?

All great content meets two criteria. One is good for social media, the other is good for search rankings. And, strangely, you can get an idea of these two key qualities by considering a mash-up of LOLCats and Wikipedia. Find out how Sonia Simone defines the secret to great content. Continue reading

By Brad Shorr published June 6, 2013

How to Produce More Effective Content Marketing with the Help of PPC

Content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help you create more effective content marketing, improving the impact of your messaging and increasing conversions. Find out how to make a PPC campaign work for your organization. Continue reading

By Mark Sherbin published June 5, 2013

The LinkedIn Guide to Personalized Content Creation

LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space. Continue reading

By Robert Rose published June 4, 2013

Salesforce.com Acquires ExactTarget: How It Could Impact Content Marketing

What does the largest acquisition in Salesforce.com’s history mean for content marketing? Read on for CMI’s take on the merger’s potential to align content, engagement, and marketing through software. Continue reading

By Manya Chylinski published June 4, 2013

Why Your Brand Marketing Needs a Chief Marketing Technologist

More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department. Continue reading

By Michele Linn published June 3, 2013

17 Essential Content Marketing Templates and Checklists

By far, the most popular post we have ever published at the Content Marketing Institute is “10 Must-Have Templates for Content Marketers.” To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what’s new, as well as revisiting old favorites on this updated list that’s aimed at making your job a bit easier. Continue reading

By Jonathan Crossfield published June 2, 2013

Stop Treating Social Media Content Like Spinning Plates

Many businesses still struggle to tackle too many social media content networks without the time and resources to do so effectively. Does your business really need to be on six, seven or eight social networks? Find out how to get your social media content under control by making more thoughtful choices and narrowing your focus. Continue reading

By Joe Pulizzi published June 1, 2013

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

“A year from now, what’s different?” That’s the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach — and a little patience. Continue reading

By Doug Kessler published May 31, 2013

What’s So New About Content Marketing?

What’s so new about content marketing? The “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here, and because of the mighty internet, the way we do business will never be the same. Continue reading