By Anna Ritchie published January 5, 2012

A Webinar Case Study in Using Social Media Channels for Content Distribution

Anna Ritchie shares her marketing team’s recent webinar promotion across four different marketing channels — LinkedIn, Twitter, Facebook, and blogs — specifically sharing how they effectively tailored their approach to best suit each of the social sharing platforms. Continue reading

By Joe Chernov published January 4, 2012

20 Women Who Rock Content Marketing

Joe Chernov expresses his dismay with the “boy’s club” culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry. He then lists 20 women who rock content marketing, and invites you to add your own favorite content marketing women — with their Twitter handle — who rock your own content marketing world! Continue reading

By Joe Pulizzi published January 4, 2012

Coca-Cola Bets the Farm on Content Marketing: Content 2020

If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be … Continue reading

By Robert Rose published January 3, 2012

Content Marketing Storytelling: Secrets from the Big Screen

In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others. Continue reading

By Bernie Thiel published January 2, 2012

How a Portfolio Approach Can Help You Develop Better B2B Content

B2B content marketing presents its own set of challenges, one of which is how to delegate resources in developing content that is timely, authoritative, and yields the best possible ROI over time. This simple portfolio framework is a great organizing tool to help you plan your content “pipeline” and prioritize your content development efforts, according to your marketing budget, internal expertise, and long-term goals. Continue reading

By Michele Linn published December 30, 2011

How to Incorporate Content Design into Content Marketing: The Best from CMI 2011

In this final edition of the best from Content Marketing Institute 2011, we feature our top five posts addressing the increasingly popular topic of content design. These selections will help you make your content marketing efforts outshine the competition with smart how-to’s on effectively incorporating design, from infographics to modular formatting. Enjoy… and Happy New Year from all of us at CMI! Continue reading

By Michele Linn published December 29, 2011

Social Media Tips & Trends for Content Marketers: The Best from CMI 2011

Social media sharing is a great way to distribute content, but keeping current with the ever-changing flow of social media information can be difficult. In today’s “best of CMI 2011” edition, we share the top five posts on social media tips and trends relevant to content marketers from our social-savvy Contributors. Continue reading

By Michele Linn published December 28, 2011

Content Marketing Ideas You Don’t Want to Miss: Best from CMI 2011

On this third day of CMI’s “best-of” 2011 posts, we share more advanced, authoritative posts from our expert CMI contributors on content marketing ideas, as well as how-to’s on improving your content marketing process and management efficiency. Continue reading

By Joe Pulizzi published December 27, 2011

Top 5 Content Marketing Articles of 2011

It’s been a tradition on this blog to review the best content marketing articles/posts from the past year.  To be fair, we do this completely based on traffic to each post. I’ve been covering the content marketing industry via this … Continue reading

By Michele Linn published December 27, 2011

Content Marketing Basics: The Best from CMI 2011

In this week’s second “best of CMI” compilation of posts, we focus on Content Marketing basics, from what it is (and is not) to how to get started. This selection of content marketing fundamentals from our 2011 CMI contributors should help guide and inform you when venturing into the world of content marketing. Continue reading