By Pawan Deshpande published September 24, 2013

Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary. Continue reading

By Mark Sherbin published September 23, 2013

A Guide to Content Optimization with Performance Testing

How can you know if your content marketing is pushing the right buttons if you aren’t testing it? Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing. Continue reading

By Blair Symes published September 22, 2013

Measure Your Content Marketing ROI with Call Tracking

CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking. Continue reading

By Joe Pulizzi published September 21, 2013

The 6 Principles of Epic Content Marketing

The ultimate goal of our content marketing efforts is to “move” our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing. Continue reading

By Tessa Wegert published September 20, 2013

3 Ways to Combat Branded Content “Blindness” in Your Audience

Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience’s attention focused on your branded content and mitigate the risk of “content blindness.” Continue reading

By Anna Ritchie published September 19, 2013

How Your Email Content Can Adapt to Gmail Tabs

Has Google scuttled email content marketing opportunities for good? Not necessarily, but it sure got attention and created a challenge for marketers. Be calm and find out how to carry on by continuing to create compelling content and adapting your email practices to Gmail tabs. Continue reading

By Alesia Krush published September 18, 2013

5 Content Creation ‘Yellow Cards’ Google Issued in 2013

Online marketing is competitive and has rules — and you can get penalized if you don’t follow those rules. So it’s important to stay up on the rules of the marketing game and to take note of warnings you get. Learn more about 5 “rules” Google issued this year, and how they can affect your content creation efforts. Continue reading

By Adria Saracino published September 17, 2013

Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas

What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas. Continue reading

By Tracy Gold published September 16, 2013

12 Lessons for Focusing Your Content Marketing Strategy on Education

Educating customers and prospects is a great way to generate the right kind of leads. What customers learn can help them in their search for products and services — and help streamline the sales process for your organization. Use these 12 lessons to focus your content marketing strategy on education. Continue reading

By Joe Pulizzi published September 16, 2013

CMI Honors Top Content Marketing Award Winners

The Content Marketing Institute, in partnership with McMurry/TMG, announced the top 2013 Content Marketing Awards at Content Marketing World 2013 last week in Cleveland, Ohio. Check out the four winners chosen by our panel of industry experts. Continue reading