By David Meerman Scott published June 16, 2010

Want to Write an Ebook? Get Inspired with These Tips and Samples

One of the most powerful forms of content marketing is the ebook. Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks are true examples … Continue reading

By Joe Pulizzi published June 15, 2010

Whose Business Are You Developing?

CB Whittemore wrote a fantastic post last week for the Content Marketing Institute about how to think like a content marketer. Graham Kilshaw, president of ITEM publications, wrote a response to CB’s post that was, as CB put it, simply delicious. Here … Continue reading

By Kevin Lund published June 15, 2010

How to Create a Custom Magazine Cover that Rocks

Though it’s said you can’t judge a book by its cover, you can decide if you want to read it – especially if the book we’re talking about is a magazine. Think about it. Given the choice, if you’re waiting … Continue reading

By Wally Koval published June 14, 2010

5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

How important is video to your content marketing strategy? If you guessed “Very,” then you are correct! (*Ding ding ding* We have a winner!) Video has increasingly become a mainstay medium for distribution and consumption of content online, and it … Continue reading

By Russ Henneberry published June 11, 2010

How To Reformat, Repurpose and Resurrect the Existing Content In Your Organization

Creating good content is hard work. Don’t make it harder than it needs to be. With a bit of effort, you will likely find that plenty of valuable content already exists within your own organization–you just need to train your … Continue reading

By Stephanie Tilton published June 10, 2010

5 Disconnects that Can Derail B2B Content Development

There’s plenty of discussion about the lack of alignment between sales and marketing. But less is said about the smaller misalignments that threaten to derail content-development projects – or at the very least, greatly minimize the ultimate impact of content … Continue reading

By Joe Pulizzi published June 9, 2010

Higher Purpose Content Marketing in 6 Steps

Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. First, how do we develop a higher purpose for our company? Our brand purpose should: be … Continue reading

By CB Whittemore published June 9, 2010

How to Think Like a Content Marketer

What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in some environments While having a content marketing mindset may sound … Continue reading

By Joe Pulizzi published June 8, 2010

A Must-See Social Media Video: Social Media Ammunition

If you need ammunition for your social media or online content marketing programs, here’s two videos that you must view (courtesy @scottabel). The corresponding social media statistics (numbered in order) and the references to show your senior executives can be … Continue reading

By Clare McDermott published June 8, 2010

6 Ideas B2B Content Marketers Can Take from Professional Journalists

Like it or not, the ranks of traditional print journalists are shrinking at an astounding rate. The Pew-funded State of the News Media report for 2010 reveals that “roughly a third of the newsroom jobs in American newspapers in 2001 … Continue reading