By Mark Sherbin published April 9, 2013

Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers

Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies. Continue reading

By Stephen Jeske published April 8, 2013

How Your Branded Content Can Thrive on Tumblr

Find out how your branded content can thrive on Tumblr. The social media site allows sharing of all types including links, music, photos, quotes, text, and video and ranks right behind Facebook in terms of visitor engagement. Continue reading

By Juliet Stott published April 7, 2013

Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas

Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors. Continue reading

By Joe Pulizzi published April 6, 2013

How Brand Content Helped Transform a Bank into a Media Master

Jyske Bank has created a high-tech, in-house television production studio in Denmark, and refers to itself as both a bank and a media company. Find out how brand content helped transform this bank into a media master. Continue reading

By Michael Brito published April 5, 2013

Upgrade Your Content Strategy: 3 Brand Builders

If you’re ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices. Continue reading

By Steven Shattuck published April 4, 2013

Transform Your Team into Epic Content Creators: 6 Steps

If you’re serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnessed. Continue reading

By Joe Pulizzi published April 3, 2013

B2B Content Marketing in the Software Industry: 6 Points From New Research

Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research. Continue reading

By Michele Linn published April 2, 2013

42 Hot Tips for Compelling Content Marketing

To celebrate our anniversary, we couldn’t resist bringing you 42 of our favorite CMI posts from the past six years. They’re chock full of tips, tactics and examples, so use them to go out and create more compelling content. Continue reading

By Heidi Cohen published April 1, 2013

5 Tactics All Rock Star Content Creators Use

With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content creation tactics for success. Continue reading

By Mark Sherbin published March 31, 2013

Choosing the Right Content Marketing Technology: 14 Critical Questions

Starting to reevaluate your software platforms? Whether you’re considering a suite or specialized vendors, these questions could help you make the right decision for your brand. Continue reading