By Barry Feldman published October 30, 2012

A Content Strategy that Brings New Meaning to Metrics

Check out NetBase.com’s “real-time mood meter” on voter sentiment on the election. It’s an example of a content strategy that brings new meaning to metrics. Continue reading

By Kevin Cain published October 29, 2012

Measuring Marketing Effectiveness: 6 Metrics You Need to Track

For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success. Continue reading

By Joe Pulizzi published October 27, 2012

For Influential Content Marketing, Go Beyond Your Brand Fans

Find out how creating content that is aimed beyond your “first circle” connections can help expand your reach and influence in your industry. Continue reading

By Roger C. Parker published October 26, 2012

11 Ways to Use SlideShare for Content Marketing Success

SlideShare is more than just a way to share your finished presentations online; it can be a powerful tool that can turbocharge every step of your publishing endeavors. Try out these 11 ways to use SlideShare for content marketing success. Continue reading

By Joe Chernov published October 25, 2012

How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon

Little Bird, a new start-up that is essentially a search engine for influencers, might just become a content marketer’s most powerful weapon, because it addresses the practitioner’s three most pressing needs: more content, better content, and wider distribution. Find out how it works. Continue reading

By Joe Pulizzi published October 24, 2012

2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove. Continue reading

By Roanne Neuwirth published October 23, 2012

5 Event Content Strategies for Shaping Exceptional Executive Conferences, Forums

For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events. Continue reading

By Ahava Leibtag published October 22, 2012

How Hospitals Are Hustling as Health Content Creators

Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators. Continue reading

By Steven Van Belleghem published October 21, 2012

Content Marketing Research: 5 Ways You Should Adapt for 2013

As you begin planning your marketing strategies for next year, recent content marketing research points out five ways you should adapt for 2013. Find out what changes in online consumer behavior the global consumer survey uncovered. Continue reading

By Joe Pulizzi published October 20, 2012

7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy

The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking at marketing in print as a “new” opportunity right now to get and keep attention. Continue reading