By Britt Klontz published November 12, 2013

Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you’re among the marketers who are still figuring out the best way to use Google+, use these 5 tools to measure the success of your effective content marketing efforts. Continue reading

By Chad White published November 11, 2013

2 Key Techniques for Making Email Content More Mobile-Friendly

Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques. Continue reading

By Mark Sherbin published November 10, 2013

6 SEO Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce

Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout. Continue reading

By Joe Pulizzi published November 9, 2013

Marketers’ True Competition, and Why You Need Epic Content

Marketers are not just competing against other marketers these days, so your content really needs to be “best of breed.” Find out more about a marketer’s true competition and why you need to create epic content to stay in the game. Continue reading

By Colleen Fahey published November 8, 2013

How Audio Enhances Your Brand Content: Find Your Signature Sound

Music can be a key element of your brand’s identity that is universally recognizable, whether a customer is on hold with a sales rep, viewing a video or opening your mobile app. Find out how audio can enhance your brand content and learn how to create a signature sound for your brand. Continue reading

By Michele Linn published November 7, 2013

How B2C Marketers are Using LinkedIn: Opportunities and Examples

Want your organization’s content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables. Continue reading

By Elise Gould published November 6, 2013

Affinity Data: Measuring Marketing Effectiveness Without Keywords

Google’s keyword data is disappearing into “not provided.” But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords. Continue reading

By Raubi Perilli published November 5, 2013

Optimize Your Content Plan for Google’s In-depth Article Results

Google doesn’t just want to provide search results. Google wants to provide answers, which often require in-depth articles. Find out more about optimizing your content plan for Google’s in-depth article results. Continue reading

By Paul Roetzer published November 4, 2013

How to Build A Scorecard to Measure Content Marketing Effectiveness

It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness. Continue reading

By Roger C. Parker published November 3, 2013

7 Reasons to Hire a Former Teacher for a Content Marketing Job

Looking to fill out your organization’s content marketing team? Make sure you’re not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job. Continue reading