By Rachel Foster published May 26, 2011

3 Keys to Creating Social Media Content That Converts

According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales … Continue reading

By Joe Pulizzi published May 25, 2011

Brand Content Marketing Case Studies: 5 Companies that “Get It” [Video]

Here is a short video we put together for Content Marketing World that covers five content marketing case studies from brands that are doing content marketing right. American Express Open Forum – Focusing on solutions for small businesses. Conditioned Air … Continue reading

By Heidi Cohen published May 25, 2011

Make Your Content Mobile-Friendly

Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.   Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.

By Kathy Hanbury published May 24, 2011

The Future of Content Marketing: 4 Tips to Help You Prepare

My daughter showed me a video about skin cancer on YouTube called “Dear 16-year-old me”.  It’s a great example of content that humanizes a difficult subject and effectively engages a target audience. At the very least, my 17-year old was watching … Continue reading

By Brian Massey published May 23, 2011

Landing Page Basics: Making Your Content Marketing Convert

One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send people and what do … Continue reading

By Katie McCaskey published May 20, 2011

Microsite Yields Big Results for PTC

Microsites may be small, but they sure are mighty! Microsites are particularly well-suited to content marketing endeavors. Three reasons: A microsite focuses tightly on a narrowly-defined topic. The concentration of information is a boon for people and search engines alike. … Continue reading

By Joe Pulizzi published May 19, 2011

Facebook Takes on Google with Facebook Email and Texting

Google has one company as its main competition: Facebook. That’s right, Facebook is working to become the web platform for literally all communication.  It’s latest move is into email and texting.  For Google, this is a problem. Get Your Own … Continue reading

By Dianna Huff published May 19, 2011

A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors

Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, … Continue reading

By Tom Pisello published May 18, 2011

Optimize Content Marketing by Facilitating the Buyer’s Journey

Content marketing accounts for more than 26 percent of total marketing budgets annually, according to research from Junta42 and MarketingProfs that surveyed 1,100 marketers. What’s more,  over  50 percent of survey respondents plan to increase their content marketing spend over … Continue reading

By Bob Leonard published May 17, 2011

How One-On-One Interviews Can Reveal What Your B2B Audience Really Wants

What do B2B decision makers and purchase influencers care about?  Reducing risk! They want to make a buying decision that will enhance their careers. They want information that will help them make the best business decision possible – a decision … Continue reading