By Joe Pulizzi published March 23, 2012

Etch A Sketch Wins, Then Loses with Social Media

The explosion of Etch a Sketch comments around Mitt Romney’s campaign could have worked even better for Ohio Arts. Unfortunately, this was a lost opportunity to build media channels for the Ohio-based company. Continue reading

By Clare McDermott published March 23, 2012

CM 2015: An Interview With Kirsten Knipp, Marketing Director, Hubspot

In the February 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what’s ahead for the field. Here we present our full-length interview with Kirsten Knipp. Continue reading

By Anna Ritchie published March 23, 2012

100 Inspirational, Educational, and Just-Plain-Cool Content Marketing Examples

Sometimes it helps to take a step back and browse favorite websites for inspiration. In that spirit, the Content Marketing Institute offers its “100 Content Marketing Examples Guide,” sharing how companies big and small, from various locations and industries, are producing successful marketing campaigns across multiple channels. Check it out and add your favorites. Continue reading

By Gary Kim published March 22, 2012

Marketing Automation Getting VC Attention

Venture capitalists are looking at marketing automation as among the next fruitful areas of investment, a clear indication that both marketing analytics, marketing data mining and content marketing are viewed as key growth areas. Continue reading

By Jerry Fireman published March 22, 2012

How to Convince Your Customers to Work with You on Case Histories

Although case histories are among the most effective and credible types of marketing content, a surprising number of B2B companies don’t create them. Their customers are hesitant to cooperate and participate. Here are some tips on how to overcome this problem. Continue reading

By Michael Bay published March 21, 2012

Bicycles, Cocktails & Propaganda: A Conversation about Content Marketing

It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market. Continue reading

By Paul Gustafson published March 21, 2012

5 Tips for Creating Customer Testimonial Podcasts

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts. Continue reading

By Joe Pulizzi published March 20, 2012

7 Content Marketing Lessons from Napoleon Hill

2012 is the 75th Anniversary of the famed Napoleon Hill book Think and Grow Rich. Joe Pulizzi offers seven of Mr. Hill’s lessons that speak very specifically to the plans and goals of corporate content marketing programs. Continue reading

By Gary Kim published March 20, 2012

Modifying the Rules of PR to Reach Bloggers

As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same. In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique approach. Continue reading

By Sean Blanda published March 20, 2012

10 Steps to a More Successful Blog Editorial Strategy

A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news. Continue reading