By Mark Sherbin published November 18, 2012

Big Content Marketing Plays From Coke, Pepsi and Red Bull

With this week’s unveiling of Coca-Cola Journey, we thought now might be a good time to take a look at how today’s soft drink market leaders make a splash with content marketing. Continue reading

By Joe Pulizzi published November 17, 2012

Research Finds Health Care Content Marketing Lags Two Years Behind

Our recent research shows that health care content marketing lags about two years behind trends in overall content marketing. This makes sense because health care is a highly-regulated industry. But it also points up significant opportunities for growth in the health care space. Continue reading

By Roger C. Parker published November 16, 2012

Content Marketing Checklist: 22 To-dos for SlideShare Success

Proofing is a crucial step in using SlideShare for content marketing, as it involves more than just checking for spelling errors. Use this checklist, and accompanying questions and tips, to help you proof and polish the SlideShare presentations you create using Microsoft PowerPoint. Continue reading

By Clare McDermott published November 15, 2012

Enterprise-Wide Content Marketing: One Company’s “Crazy” Vision

CMI sat down with SAP’s Michael Brenner to discuss what he’s doing to overcome his content marketing challenges, how he got started, and how he is reaching his vision of a company-wide content machine. Continue reading

By Joe Pulizzi published November 14, 2012

2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends

2013 B2C Content Marketing Benchmarks, Budgets and Trends: Find out how B2C marketers are using content marketing and see some comparisons with the B2B crowd. Continue reading

By Andrew Davis published November 13, 2012

How Your Content Marketing Can Ignite a Movement

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement. Continue reading

By Barb Schmitz published November 12, 2012

Experts Share Best Practices from the Content Marketing World Health Summit

The first day of the Content Marketing World Health Summit was a whirlwind of great presentations on the many strategies marketers in the health care industry can use to generate new leads and drive revenues. Here are some of the highlights. Continue reading

By Simon Penson published November 9, 2012

How to Reverse Engineer the Perfect Content Strategy

If one thing is certain in life it’s that very few ideas are genuinely groundbreaking, never-seen-before moments of genius. The reality is that almost everything that we do now is either a reinvention of the wheel or a plain-and-simple rehashing of … Continue reading

By Nicolas Gremion published November 8, 2012

Content Strategy: How eBooks Help You Generate More Leads

Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). … Continue reading

By Shanna Mallon published November 7, 2012

Content Marketing Best Practices: 3 Steps for Google+ Success

To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the rise — and backed by the world’s most popular and influential search engine. In truth, Google+ offers tremendous potential for … Continue reading