This guest blog I wrote for the ASBPE (The American Society of Business Publication Editors) National blog may be of interest to freelance writers and journalists, but also relevant to marketers and publishers as well. The point is that, regardless of if you think social media and social networking is too much hype and not [...]
Why Marketers Are Reluctant to Move Away from Traditional Marketing Strategies
“The future of advertising is radically different from its past. The struggle for control of attention, creativity measurements and platforms will reshape the advertising value chain and shift the balance of power. And, as in previous disruptive cycles, the future cannot be extrapolated from the past.” – from The End of Advertising as We Know [...]
Q&A with Content Marketing Company Eat Media
I recently had the opportunity to interview Ian Alexander from Eat Media, a content marketing company with offices in New York and Florida. Ian, a co-founder, serves as Vice President, Content Management, and launched the company with Britta Alexander who services as President, Editorial Management. Here are the highlights. Joe Pulizzi, Junta42: Ian, can you [...]
Content Gone Awry
- by guest blogger Michael Buller. Michael is one of the leading thinkers in the content marketing industry, and I asked him to submit a post for the Junta42 blog. He was gracious enough to accept. I’m sure you’ll agree, Michael knows his stuff. – Joe Pulizzi I like Honda cars. That’s why I bought [...]
Business Down, Internal Communications Up: 4 Survival Steps
Ram Charan’s Fortune article entitled Managing Your Business in a Downturn does something that most business articles overlook – the art of internal marketing. “Communicate intensively” is Ram’s second point of five for how to manage your way through a recession. Think about your own situations. In tough times, does management ratchet up its communications…more [...]
42 Ways to Custom Publish; Includes Examples
Well, we’ve been working on a follow up to my blog posting from a few months ago, 42 Content Building Ways to Attract and Retain Customers. Part II of this is 42 Ways to Distribute Your Content, which pretty much covers all the big ones, from custom magazines to social media. The difference this time [...]
P&G Does it Again with Beinggirl.com – 4x More Effective Than Traditional Media
New to this site? Get the RSS feed and enjoy! Procter & Gamble (P&G), once the ruler of all things traditional marketing, has done it again. They are now making an incredible impact into the land of content marketing – and finding that it works. Beinggirl.com, sponsored and produced by Tampax (a P&G brand), is [...]
Putting the “Marketing” in Content Marketing: Six Key Principles to Content Promotion
mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process. Content, as in creating information that meets your customers’ needs, and marketing, as in distributing and promoting it to a targeted group of people, inherently makes sense. Go back to the definition of [...]
What Can $2.7 Million Buy You in Content?
Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of how much great content could be bought with that kind of money. Here are just some interesting facts about how much you can buy in [...]
