By Toby Murdock published September 29, 2011

Tap Your Organizational Knowledge to Produce B2B Content

The greatest challenge facing content marketers is the production of the content itself. The 2010 B2B Content Marketing Benchmarks, Budgets, and Trends Study shows this clearly: The biggest content marketing challenge identified was “producing engaging content” (36 percent) followed by the very similar “producing enough content” (21 … Continue reading

By Joe Pulizzi published September 28, 2011

Your Klout Score: Why You Need to Care Now

Get ready to hear a lot more about Klout in the next few months. What is Klout?  In basic terms, Klout measures your online influence and your ability to drive interaction on the web. My good friend Drew McLellen wrote … Continue reading

By Scott Frangos published September 28, 2011

5 Handy WordPress Tips for Content Marketing

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize … Continue reading

By Scott Aughtmon published September 27, 2011

The Content Strategy that Made Justin Bieber a Star

Justin Bieber is currently one of the biggest pop stars in the world, but the question is, how did he get so big, so quickly? Fellow musician and singer Usher had a big part in making this happen by signing Bieber to … Continue reading

By Pam Didner published September 26, 2011

The Holy Grail of Globalizing Editorial Planning

Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are  constantly searching for information and evaluating new technologies even when they are not purchasing them. As marketers, we need to engage … Continue reading

By Thomas Clifford published September 23, 2011

3 Steps to Making Your Content More Credible (Prior to Publication)

Out of 42 different content marketing tactics, the CMI Content Marketing Playbook and CMI community ranked testimonials as one of the top 10 tactics. Testimonials can definitely give your content that extra boost — and credibility —your audience is looking … Continue reading

By Joe Pulizzi published September 23, 2011

6 Steps to Successful Blogging

I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging. First … Continue reading

By Joe Chernov published September 22, 2011

Remarkable Content Begins at 81%

We’ve all heard of the 80/20 rule. You know, the one that states 20 percent of causes are responsible for 80 percent of results. For example, 80 percent of support calls are placed by 20 percent of users; 80 percent … Continue reading

By JT Anderson published September 21, 2011

How Should Content Play in the Social Universe?

With the dizzying array of digital platforms — and the increasingly interconnected and social nature of those platforms — you have to have a strategic plan for managing your content efforts that goes beyond the “content is king” rallying cry. … Continue reading

By Joe Pulizzi published September 20, 2011

CMI Partners with the Magnum Opus Awards for Content Marketing

At the 1st annual Content Marketing World conference, the Content Marketing Institute team was thrilled to announce our new partnership with the Magnum Opus Awards, a content marketing recognition competition owned and operated by McMurry. Now in its ninth year, the Magnum … Continue reading