By Clare McDermott published September 7, 2011

No Theories Allowed: Managing Content Marketing for B2B Brands

In a packed room at Content Marketing World, Arnie Kuenn (CEO, Vertical Measures), Gary Spangler (Marketing Manager, DuPont), and Michael Procopio (Social Media Strategist, HP Software) shared some wise advice about how to manage the complex task of content marketing … Continue reading

By David Drickhamer published September 7, 2011

10 Lessons for Creating a Content Factory: Live from Content Marketing World

Building a content factory requires the right attitude in addition to an effective system for generating authentic stories that focus on the problems of customers and clients. That’s how AJ Huisman (@AJHuisman), Marketing Director from Kennedy Van der Laan, a … Continue reading

By Tracy Gold published September 7, 2011

The Rise of the SuperFans: Live from Content Marketing World

After Drew Davis’ fast paced Prezi talk on “Participation Creation,” Josh Richman, Vice President of Marketing, WGN America, and Keith Blanchard, Creative Director, Story Worldwide, took the stage to cover the “Rise of the SuperFans.” Josh jumped in by disagreeing … Continue reading

By Ahava Leibtag published September 7, 2011

How Your Customers Can Be Your Best Keywords

After refueling on orange Jell-O (in chic martini glasses) and Cheetos, Content Marketing World participants were ready to hear about “7 Content Ideas to Blow Up Your Small Business in 12 Months or Less.” Marcus Sheridan, CEO, River Pools and … Continue reading

By Manya Chylinski published September 7, 2011

How to Find Business Blog Content

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that companies need to consider establishing a blog as their hub for content development. What’s more, Chris also discussed how content marketers can mine for “hidden information” … Continue reading

By Katie McCaskey published September 7, 2011

Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling Heartstrings

Is your content worthy of your life story? The life stories of your audience? You are quite literally spending your life creating content, so ask yourself: Does it enhance the world it lives in? Does it enrich the lives of … Continue reading

By Michele Linn published September 7, 2011

The Power of Fascination and Content Marketing

The first keynote session of the morning at Content Marketing World was from Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation. And fascinate us she did. Sally spoke about fascination, which she defined as an intense, … Continue reading

By Amanda Maksymiw published September 7, 2011

A Real Time Live Blog from the David Meerman Scott Session

This morning, I had the opportunity to sit in on David Meerman Scott’s keynote presentation during day one of Content Marketing World.  In the session, David stressed the importance of real time in content marketing. And in the spirit of … Continue reading

By Michele Linn published September 7, 2011

Content Marketing World Kicks Off at Rock and Roll Hall of Fame

Last night, Content Marketing World kicked off at the Rock and Roll Hall of Fame. Great food, fantastic networking and splashes of orange everywhere (can you find Joe’s orange shoes?). Below is a short video courtesy of Eric Leslie from … Continue reading

By Michele Linn published September 6, 2011

How to Prepare for a Career in Content Marketing

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional … Continue reading