By Joe Pulizzi published July 28, 2011

Gamification: 4 Examples to Gamify Your Content Marketing

Listened to an excellent presentation by Chris Sullivan from Bunchball yesterday at Custom Media Day 2011 in New York. If you are not familiar with gamification (adding game components to your content to increase engagement and retention), check out this … Continue reading

By Tracy Gold published July 28, 2011

How Writing Better Emails Makes You a Better Content Marketer

Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn’t agree … Continue reading

By Nate Riggs published July 27, 2011

6 Things to Know About Using QR Codes in Content Marketing

In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting … Continue reading

By Brody Dorland published July 26, 2011

A Template for Killer Website Content

Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great … Continue reading

By Manya Chylinski published July 25, 2011

13 Ways to Make Your B2B Resource Center Rock

Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it. … Continue reading

By Bob Leonard published July 22, 2011

Crossing the Content Chasm

There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.”  In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead … Continue reading

By Joe Pulizzi published July 21, 2011

The Opportunity to Content Market: 100 Years ago, 10 Years, Today

I had a great meeting this week with a former colleague who was asking about my early days at business media company Penton Media. We began recanting tales of “the good ole’ days” – before the Internet became such an … Continue reading

By Joe Chernov published July 21, 2011

Content Marketing as a “Force Multiplier”

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as … Continue reading

By Joe Pulizzi published July 21, 2011

Why Are You Failing at Content Marketing [Full Presentation Video]

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat … Continue reading

By Joe Pulizzi published July 20, 2011

Peter Loibl Joins Content Marketing Institute as VP/Publisher for Chief Content Officer Magazine

CMI is thrilled to welcome Peter Loibl to our team to lead business development and media partnerships. Peter will serve as the Vice President/Publisher for Chief Content Officer magazine and associated CMI properties including Content Marketing Institute online and the premier content marketing … Continue reading