By Joe Pulizzi published October 12, 2013

8 Shocking B2B Content Marketing Research Findings

The Content Marketing Institute’s Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Find out which 8 of the study’s findings he finds most alarming and why. Continue reading

By Michele Linn published October 11, 2013

Social Media Content Channels: How and When to Focus Your Efforts

B2B marketers report they are producing more social media content for more channels than ever, but most don’t feel confident that their efforts are effective. Our first B2B research roundtable video during Content Marketing World focused on this issue and some possible solutions. Hear what the experts had to say. Continue reading

By Dan Stasiewski published October 10, 2013

How to Amplify Your Content Strategy with Social Media Advertising

In a highly competitive content marketplace, relying on search and social isn’t enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising. Continue reading

By Paul Hill published October 9, 2013

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the “why” becomes more important. Use these 8 tips to keep your content ranking after Google Hummingbird. Continue reading

By Tyler Douglas published October 8, 2013

5 Types of CMOs Who Will Lead Tomorrow’s Marketing Strategies

Marketing used to be about the four Ps. Today, marketing strategy is all about delivering smart content to help leaders innovate and grow their businesses. Find out what 5 types of people may develop tomorrow’s marketing strategies as the CMOs of the future. Continue reading

By Mark Sherbin published October 7, 2013

Visual Content: The Potential and Pitfalls of Parallax Design

Parallax scrolling is a technique where multiple focal points move at different paces as you scroll a website. Here’s what content marketers need to know in order to take advantage of this engaging visual effect. Continue reading

By Jodi Harris published October 6, 2013

Should Your Content Marketing Process Make Room for Big Data?

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue. Continue reading

By Joe Pulizzi published October 5, 2013

The 3 Content Marketing Strategies Your Program is Missing

Recent CMI research found that many brands lack a documented content strategy. And it’s not surprising then, that most marketers in that boat do not view their content efforts as effective. If your organization is in that category, find out 3 essential content marketing strategies your program is probably missing. Continue reading

By Mark Sherbin published October 4, 2013

4 Tips for Native Advertising With LinkedIn Sponsored Updates

LinkedIn’s new Sponsored Updates program is a huge development for content marketers. How can you run your own successful sponsored updates campaign? Find out how it works and what the Content Marketing Institute learned during a trial run. Continue reading

By Sean Power published October 3, 2013

Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content

Managing change is a challenging – and frustrating – part of a content marketer’s job. To convince decision makers to change their existing marketing strategy to a more content-centric approach can be daunting. Use these 5 guidelines to change your marketing strategy from below to get executive buy-in. Continue reading