Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. – How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers (and is pictured here to the right). [...]
BtoB Leaders In Branded Content Coming to NYC
American Business Media and Junta42 are proud to announce a "breakfast in July" about how the leading brands in business-to-business are creating and executing their own content initiatives. I’ll be moderating the July 16th breakfast event "BtoB Leaders in Content" at the Scandinavia House in New York City. We are currently in the process of [...]
The Future of B2B Marketing – From Ed Abrams at IBM
I had the pleasure of sitting through a presentation by Ed Abrams, VP of Marketing for IBM, at American Business Media’s Spring Meeting a few weeks back. Here are some of the high points. The Customers Are In Control Abrams was adamant about the notion that corporations have lost message control as part of the [...]
Content Marketing, Musicians and Growing Your Business with Free Content
I had the pleasure of working at my brother’s (Tony Pulizzi) gig last night at the Winchester in Lakewood, Ohio. Tony opened last night for Alan Holdsworth, one of the most prominent guitarists of the last 50 years (Musician Magazine voted Holdsworth one of the top 100 greatest guitarists of all time). The Tony Pulizzi [...]
Print Newsletters Still Pay Dividends in a New Marketing World
The following article of mine was published in the May, 2008 issue of ContentWise (formerly Publications Management). For more information on ContentWise, click here. How Print Stacks UpPrinted newsletters are getting a raw deal. With social media marketing getting the lion’s share of media attention, printed corporate publications seem to be considered an “also ran.” [...]
Huge Opportunities for Businesses Who Focus on their Content Strategy
I had the pleasure of guest blogging at the King Fish Media ThinkTank blog the other day. You can check out the complete post here. This was written after I had a brief conversation with a marketer that was taking the angle of content marketing being nice “fluff” to give your clients, but not necessary [...]
The Power of Custom Video – How the Easter Seals Raised Money without Trying
I had the pleasure of attending the annual Easter Seals Northern Ohio “Spirit of Independence” Gala over the weekend. This year’s Gala honored Mal Mixon, CEO of Invacare for his tireless commitment to helping children and adults with disabilities (btw, Mal is an outstanding dancer. First on the dance floor. I loved it). Full disclosure: [...]
Junta42 Announces New Top 42 Blogs List
After the successful January launch of the premier Junta42 Top Content Marketing Blogs list, we’ve released the next update…and oh how things have changed. The latest release of the Top 42 includes 16 new blogs, and features a top 10 list that displays the best content-based bloggers the Internet can offer. Congratulations to Brian Clark’s [...]
Sticky Marketing Secrets from John Jantsch
I had the pleasure of attending a social media presentation from John Jantsch at the Key Entrepreneur Center eMarketing Techniques workshop in Cleveland, Ohio last week. John, the author of Duct Tape Marketing, gave an impactful and practical presentation geared toward small businesses and entrepreneurs. John’s take was the same as mine: there has never [...]
Why Lease When You Can Buy? – A Case for Content Marketing
We are in the middle of working on a video about content marketing and one of the key phrases we are using is “Why lease when you can buy?” If you are looking at a car or at a house, their are pros and cons to buying versus leasing (or renting). To make a decision, [...]
