By Clare McDermott published November 15, 2012

Enterprise-Wide Content Marketing: One Company’s “Crazy” Vision

CMI sat down with SAP’s Michael Brenner to discuss what he’s doing to overcome his content marketing challenges, how he got started, and how he is reaching his vision of a company-wide content machine. Continue reading

By Joe Pulizzi published November 14, 2012

2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends

2013 B2C Content Marketing Benchmarks, Budgets and Trends: Find out how B2C marketers are using content marketing and see some comparisons with the B2B crowd. Continue reading

By Andrew Davis published November 13, 2012

How Your Content Marketing Can Ignite a Movement

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement. Continue reading

By Barb Schmitz published November 12, 2012

Experts Share Best Practices from the Content Marketing World Health Summit

The first day of the Content Marketing World Health Summit was a whirlwind of great presentations on the many strategies marketers in the health care industry can use to generate new leads and drive revenues. Here are some of the highlights. Continue reading

By Simon Penson published November 9, 2012

How to Reverse Engineer the Perfect Content Strategy

If one thing is certain in life it’s that very few ideas are genuinely groundbreaking, never-seen-before moments of genius. The reality is that almost everything that we do now is either a reinvention of the wheel or a plain-and-simple rehashing of … Continue reading

By Nicolas Gremion published November 8, 2012

Content Strategy: How eBooks Help You Generate More Leads

Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). … Continue reading

By Shanna Mallon published November 7, 2012

Content Marketing Best Practices: 3 Steps for Google+ Success

To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the rise — and backed by the world’s most popular and influential search engine. In truth, Google+ offers tremendous potential for … Continue reading

By Lisa Arledge Powell published November 6, 2012

Health Video Content: 4 Steps to Earn Media Coverage

As a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle to get attention for their health news? Those who get consistent media coverage … Continue reading

By Michele Linn published November 5, 2012

A Field Guide to the 4 Types of Content Marketing Metrics #eBook

Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of … Continue reading

By Robert Rose published November 4, 2012

Brand Storytelling Lessons from the Content 2020 Project

If you haven’t already seen the overview of Coca Cola’s Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is going to reshape the strategic … Continue reading