By Chad Pollitt published June 18, 2013

4 Reasons Content Creators Should Celebrate Google Penguin 2.0

Looking for translations and takeaways in the wake of last month’s Google Penguin 2.0 launch? Find out 4 reasons why content creators who continue to rely primarily on their compelling content to drive search engine traffic should be celebrating. The future looks bright because Google gets better and better at rewarding good content from authoritative people and brands. Continue reading

By Michele Linn published June 17, 2013

34 Essential Research Reports for More Effective Content Marketing

As a content marketer, you’re likely seeking reputable research reports and white papers to inform your processes. At CMI, we’re pretty passionate about research, too. So we made a list of some of the best research out there. Use these 34 essential research reports to develop more effective content marketing. Continue reading

By Mark Sherbin published June 16, 2013

Video Content Channels: Which Should You Use?

Have a sneaking suspicion that you’re missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content marketing potential. Find out where today’s popular video distribution channels excel and where they fall short, Expert Eric Leslie walks us through the video landscape. Continue reading

By Joe Pulizzi published June 15, 2013

Create Content Perfection With These 5 Essential Ingredients

Create content perfection by incorporating 5 essential ingredients into your content marketing operations. Because content marketing is an ongoing process, not a “one-and-done” campaign, use our handy checklist to make sure your content marketing operations always include elements of the 5 essentials for engaging readers. Continue reading

By Robert Rose published June 14, 2013

A Strategic Map of Content Marketing Technologies

The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components. Continue reading

By Barry Feldman published June 13, 2013

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate

The “Content marketing vs. SEO” battle opportunists are eager to pit the two against each other. But true online marketing professionals will recognize that both content marketing and SEO are star players in an enterprise-focused marketing strategy. If your team has a void in either area, you need to fill it. That’s the truth behind the ridiculous debate. Continue reading

By Michael Weiss published June 12, 2013

Why Skills are the Secret to a Successful Content Marketing Strategy

When it comes to content planning, “the more the better” is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don’t have the skill sets to execute them. Start assessing your organization’s internal skills earlier in the content process, because they are the secret to a successful content marketing strategy. Continue reading

By Andrew Davis published June 11, 2013

How Your B2B Content Can Spark Meaningful Connections

Learn how to spark a meaningful connection through B2B content. Look for inspirational stories that are relevant to your audience and create content that taps into the emotion behind your business. The result can forge a powerful, natural connection with your audience. Continue reading

By David Rossiter published June 10, 2013

5 Branded Content Channels You Need for Better Discoverability

Delivering your content isn’t just about ensuring that it’s viewed. Find out how your organization can use 5 branded content channels so consumers can interact more easily with your content in their preferred environment and then share it with their friends. Continue reading

By Carl Friesen published June 9, 2013

Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership

When it comes to the complex B2B major sales process, SEO isn’t particularly relevant. It’s not about “getting found,” it’s about credibility. Find out what kinds of content are effective at boosting credibility and demonstrating thought leadership in the marketing of high-end professional firms. Continue reading