By Brody Dorland published March 3, 2011

12 Things to Do After You’ve Written a New Blog Post

You’ve just finished writing a great new blog post. You’re excited that you’ve shared your ideas and expertise with the world. But what should you do next? As we work with companies to develop a regular content marketing and social … Continue reading

By Joe Pulizzi published March 2, 2011

10 Reasons Your Content Marketing is Killing You

Here’s 10…how many do you have? Here we go… Selfish content marketing.  People don’t care about you, they care about themselves.  Create content that solves customers’ pain points. Stop talking about yourself, your products, your services.  If you do, make … Continue reading

By Sarah Mitchell published March 2, 2011

Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue.  It’s been an eye-opening experience for a bunch of seasoned … Continue reading

By Thomas Clifford published March 1, 2011

5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary

It goes by many names. A marketing video. A branding documentary. A corporate video. Call it what you will, every once in a while, I’ll bump into one of these short videos and I’ll be amazed at what I’m watching.

By Heidi Cohen published February 28, 2011

12 Reasons to Put Blogs at the Center of Your Content Marketing

Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, … Continue reading

By Nate Riggs published February 25, 2011

3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program

For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content. If you don’t have a background in media production, it can be a daunting challenge.  While having a solid strategy for … Continue reading

By Clare McDermott published February 24, 2011

How Professional Services Firms Use Content Marketing

The B2B Content Marketing 2010: Professional Services Industry Report is based on research conducted by Junta42 and MarketingProfs in September 2010. I, for one, was surprised by the findings. I always assumed professional service firms were leaders in thought leadership … Continue reading

By Joe Pulizzi published February 24, 2011

Can brand journalists still be journalists? Does it matter?

I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th, 9:30am, Ballroom F). The panel includes Tom Ashbrook from NPR, Lora Kolodny from TechCrunch, blogger and journalist Gary … Continue reading

By Rachel Foster published February 23, 2011

The 3 Big Myths of B2B Content Marketing

Content marketing is hot right now. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 51% of B2B marketers plan to increase their content marketing budgets within the next year. That’s because publishing compelling content can help … Continue reading

By Joe Pulizzi published February 23, 2011

The ABC’s of Content Marketing

The majority of my posts are hopefully either thought provoking or instructional…this one could be both or neither.  Maybe you’ll have a little fun with me on this AtoZ content marketing journey.  If you have any of your own, please … Continue reading