By Joe Pulizzi published November 3, 2011

Content Marketing World 2012 Dates, Location Announced

After looking at a number of destinations for Content Marketing World 2012 (including last year’s site Cleveland, Ohio), I’m very excited to announce that Columbus, Ohio will be the host city for Content Marketing World 2012. Save the Dates: September … Continue reading

By Heidi Cohen published November 2, 2011

5 Actionable Tactics for More Efficient Content Marketing

Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to increase their content marketing spend (based on Bizo’s “Strategic Marketing … Continue reading

By Brody Dorland published November 1, 2011

Tips and Tools for Better Listening for Content Marketing

A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlooking these days. Joe calls this role a Chief Listening Officer or the “air traffic controller for your social … Continue reading

By Ahava Leibtag published October 31, 2011

Content Getting Boring? 5 Ways to Bring Sexy Back for Your Brand

Couples with marital troubles are often told to spice things up in the bedroom. Why is that? Well, it turns out that people get bored with even the most fun activities. You see, we as humans are programmed from a … Continue reading

By Chris Baggott published October 28, 2011

What’s Your Mom’s Klout Score in the World of Social Influence?

There has been a lot of talk in the social realm about the value of influence. Influence measurement company Klout has done an amazing job building a scoring system to let everyone know who the most influential online players are. … Continue reading

By Joe Pulizzi published October 27, 2011

All 40+ Content Marketing World Videos Now Available

Very excited about the launch of Content Marketing World On Demand, which was just released this week. For those of you who were not able to attend, Content Marketing World 2011 gathered over 50 of the leading content marketing experts … Continue reading

By Manya Chylinski published October 27, 2011

Are Financial Services Companies Wise Investors in Content Marketing?

To most consumers, financial services companies are a bit like cars — we want them to work but we don’t want to know too much about what’s happening under the hood. Just as almost no one reads the manual that … Continue reading

By Toby Murdock published October 26, 2011

Win at Content Marketing by Building Your Influencer Community

More and more marketers are taking up the challenge of content marketing and they are taking on a brand new function in their organizations: It is that of a publisher. The challenges and the new roles do not end there, … Continue reading

By Jayme Thomason published October 25, 2011

Cutting the Complexity of Content Marketing Production

Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the ultimate sophistication.” I love this phrase. Without getting to philosophical, in my opinion DaVinci understood that simplicity doesn’t necessarily dumb things down. On the contrary, simplicity … Continue reading

By Joe Pulizzi published October 24, 2011

The Sam Phillips Guide to Content Marketing

I had the pleasure of seeing Million Dollar Quartet over the weekend, a musical about the day that Elvis Presley, Johnny Cash, Carl Perkins and Jerry Lee Lewis came together on December 4, 1956 at Sun Record Studios in Memphis, … Continue reading