By Michele Linn published December 27, 2010

Using eNewsletters in Your Content Marketing? Ideas for the New Year

Continuing our series on content marketing examples, we head next to eNewsletters. They are a staple for many marketers. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 61% of B2B marketers use eNewsletters as a tactic. … Continue reading

By Michele Linn published December 24, 2010

Are You Blogging for Business? See What These 3 Blogs Do Well

Blogging is a staple of content marketing – and one of the few content marketing tactics that is used more often by small businesses than large ones. Blogs aren’t difficult to start, but they take a lot of time to … Continue reading

By Michele Linn published December 23, 2010

Content Marketing eBooks: 8 Examples that Work

People learn about content marketing in different ways, and sometimes the best way to understand something is to see it in action. Over the holidays, we’ll be sharing a bunch of different content marketing examples submitted by our contributors. First … Continue reading

By Joe Pulizzi published December 22, 2010

The Best Content Marketing Predictions for 2011

Our 2011 content marketing and social media predictions roundup was pretty amazing this year.  Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business. [Download the Entire Predictions eBook here.] As I reviewed … Continue reading

By Joe Pulizzi published

100+ Content Marketing & Social Media Predictions for 2011

What started as something small has grown into a rather large predictions party. We saw about 50 content marketing and social media predictions for 2009. For 2010, there were over 100 predictions from 70 of the leading marketing experts. This … Continue reading

By Michele Linn published December 21, 2010

The How-to of Content Marketing: 10 Posts to Get You Started

One of the things I love about my job as the editor of this blog is that I get to work with – and read – thoughts from my favorite content marketers. I learn something new every day. We’re in … Continue reading

By Joe Pulizzi published December 20, 2010

Custom Publishing vs. Content Marketing

Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it.  So, … Continue reading

By Joe Pulizzi published

A Content Marketing Mission Statement: The Ultimate Competitive Advantage?

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product … Continue reading

By Michele Linn published December 17, 2010

A Checklist: 7 Keys to eNewsletter Success

Over the past several months, we’ve followed the journey of Graham Kilshaw at Interference Technology as he worked to improve his eNewsletter, EMC Business Bulletin with the help of the CMI community (thanks, everyone!) Based on his experiences, Graham developed … Continue reading

By Joe Pulizzi published

Content Marketing Tips from the Late, Great Bob Feller

This article from Cleveland’s own Joe Posnanski at Sports Illustrated on Mr. Bob Feller (Rapid Robert) is worth the read. Bob Feller, who died yesterday at the age of 92, will forever be known as the most famous pitcher in … Continue reading