By Patricia Redsicker published October 18, 2012

Data-Driven Brand Storytelling: 6 Steps to a Credible Story

There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more credible stories with these 6 steps for data-driven brand storytelling. Continue reading

By Ellen Valentine published October 17, 2012

Brand Content: Get More from Your Marketing with “Triple Plays”

You can always use more brand content — white papers, videos, webinars, infographics — all good. Find out how you can expand the reach of your brand content by planning for marketing “triple plays” right from the beginnings of content creation. Continue reading

By Andy Crestodina published October 16, 2012

The 5 Stages of Your Content Marketing Evolution

As a business evolves, so does its marketing. From a simple online presence to full-fledged content marketing, companies move through specific stages. Use this guide to power your own content marketing evolution. Continue reading

By Scott Aughtmon published October 15, 2012

6 Ways to Create Content that Catches Attention

Even if you create great content, there’s a good chance it won’t penetrate all the clutter and distractions and get through to your prospects. To overcome the obstacles, try these 6 ways to create content that catches attention. Continue reading

By Carl Friesen published October 14, 2012

How to Build Third-Party Credibility for Your Content

When it comes to demonstrating thought leadership through content, it’s not just about getting your content published anywhere online in hopes that Google will find it. Find out how to build third-party credibility for your content. Continue reading

By Joe Pulizzi published October 13, 2012

7 Strategies for Developing Compelling Content in 2013

Are your content marketing plans ready for 2013? There’s no time to waste, so here are seven critical strategies that I believe all marketers need to consider as they head into next year. Continue reading

By Anna Ritchie published October 12, 2012

View Content Strategy Based on ‘Multi-Screen World’ Consumer Research Report

A recent research report sheds light on the challenges and opportunities of content marketing to a multi-screen world. Google (in partnership with others) set out to understand more about how consumers interact with various media in their everyday lives. Continue reading

By David Germano published October 11, 2012

Transform Your Agency into a Content-Focused Newsroom in 60 Days

In light of the content explosion going on today, marketing agencies must “walk the talk” themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days. Continue reading

By Camella Mendez published October 10, 2012

How To Use Instagram for Content Marketing

It may be a young platform, but there’s a case to be made for B2B companies to get involved in Instagram right from the start. Use these ideas, examples, and tips to determine if Instagram is a good fit for your content marketing efforts. Continue reading

By Adria Saracino published October 9, 2012

How to Create Video Content that Actually Works

Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works — and some that doesn’t. Find out how your content measures up to the video challenge. Continue reading