By Michael Silverman published July 10, 2012

5 Ways to Increase Engagement in Your Online Community

Online community health is often measured by engagement — not necessarily on how large your audience is. Whether you’re seeking more comments on your blog or community participation in forums, check out these five tips to increase community engagement. Continue reading

By Gregg Freishtat published July 10, 2012

The 3 Rs: A Balanced Formula for Effective Content Curation

Count on the three Rs to provide a balanced formula for effective content creation. A mix of recent, reliable, and relevant content is essential for bolstering your visibility and authority with customers. Continue reading

By Heidi Cohen published July 9, 2012

10 Tactics for Integrating Photographs into Content Marketing

Images are content marketing’s magnetic force, driving social media efforts and activity that ultimately generates sales. Try these 10 tactics for integrating photographs in your content marketing to boost your success. Continue reading

By Pamela Muldoon published July 9, 2012

Why You Need to Consider Professional Voice-Over In Your Content Marketing: Interview with Terry Daniel

Voice-over artist and coach Terry Daniel describes how using a professional voice-over in your content marketing can take your company’s marketing efforts to the next level. Terry talked about his career in an interview with Pamela Muldoon on Content Marketing 360 Radio Show. Continue reading

By Joe Pulizzi published July 6, 2012

5 Reasons for the Great Content Marketing Correction

Why is content marketing the flavor of the year? Simply put, most brands are overweight in paid media and we are going through a correction. Here are five reasons for the shift. Continue reading

By Michele Linn published July 6, 2012

Got (or Need) Visuals? Expert Views on How to Adjust Your Content Strategy

Our Content Marketing World speakers answer the question, “With the popularity of apps like Pinterest and Instagram, how have you adjusted your content strategy (or the advice you give to clients) to incorporate visual content?” Continue reading

By Joseph Kalinowski published July 6, 2012

Content Marketing Lessons from Ferris Bueller and Silent Bob

Never thought you could apply Ferris Bueller’s philosophy to day-to-day business? Think about how you can use these content marketing lessons from Ferris Bueller and Silent Bob. It’s almost like taking the day off! Continue reading

By Ashley Furness published July 5, 2012

4 Technologies for Smarter Localized Content Marketing

Localized messaging can be one of the best strategies for making a national brand immediately relevant. It’s also among the most time-consuming and expensive. Here are four technologies that are making cheaper and more manageable localized content marketing possible. Continue reading

By Chris Birk published July 5, 2012

A Smart Strategy for Letting Your Customers Do the Talking

Businesses can talk about their great service or incredible products all day, but self-promotion can’t come close to instilling the kind of credibility and authority that comes from customer stories. Here’s a smart strategy for letting your customers do the talking. Continue reading

By Pamela Muldoon published July 4, 2012

How to Truly Develop Content that Supports the Sales Process: Interview with Melissa Harrison

Melissa Harrison of Allée Creative offers some great tips on how to develop content that supports the sales process and how essential consistency is in the content marketing process. This is the second part of a conversation with Pamela Muldoon on the Content Marketing 360 Radio show. Continue reading