By Debbie Williams published January 25, 2011

How a 50-Year-Old Consumer Brand Engages Their Audience on Facebook

I recently wrote a blog about creating a social media conversation calendar and was excited to learn how many people took action after reading it. As a follow-up to the blog, I wanted to share an example of client who … Continue reading

By Joe Pulizzi published January 24, 2011

Print at the Center of a Digital Content Strategy. Are You Mad?

We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is Dead. Long live Print.“ Darn right. When we first announced the launch of CCO in print, a number … Continue reading

By Ahava Leibtag published

Why Traditional Content Audits Aren’t Enough

I had the strangest thing happen to me last week.  I was talking to the lead on a big website project, and I asked him, “So what types of content do you plan to include?”  He told me, “Written, video, … Continue reading

By Debbie Williams published January 21, 2011

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location … Continue reading

By Joe Pulizzi published January 20, 2011

Starting a News Service for Your Industry

I sat on a panel yesterday with best-selling author and speaker David Meerman Scott, where David talked at length on the concept of Real-Time Marketing and PR (check out his book here and see him speak at Content Marketing World … Continue reading

By Stephanie Tilton published

How B2B Marketers Can Raise the Effectiveness of Their Content

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category. Continue reading

By Thomas Clifford published January 19, 2011

Transcripts for Content Marketing: Are You Ignoring These 3 Hidden Benefits?

Did you ever play with invisible ink as a kid? If you did, you probably thought invisible ink was pretty cool stuff. You’d write a secret message on a piece of paper with a “special” pen. Of course, no one … Continue reading

By Clare McDermott published January 18, 2011

Chief Content Officer Magazine Launches in Print and Digital

NOTE: Chief Content Officer magazine is completely free while we are in beta.  Get your free subscription today! (and it will continue to be free after that) When Joe Pulizzi asked me to join him to launch Chief Content Officer … Continue reading

By Joe Pulizzi published January 17, 2011

Junta42 Announces Best Content Marketing Blogs – TopRank Back on Top

Happy Anniversary to the Junta42 Top 42 Content Marketing Blogs. This is our 10th installment of the popular list since we started just over three short years ago. We originally reviewed 81 blogs back in 2007. We are now up … Continue reading

By Katie McCaskey published

Warning! SEO Copy Bubble Bursting

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective. Continue reading