By Nate Riggs published February 25, 2011

3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program

For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content. If you don’t have a background in media production, it can be a daunting challenge.  While having a solid strategy for … Continue reading

By Clare McDermott published February 24, 2011

How Professional Services Firms Use Content Marketing

The B2B Content Marketing 2010: Professional Services Industry Report is based on research conducted by Junta42 and MarketingProfs in September 2010. I, for one, was surprised by the findings. I always assumed professional service firms were leaders in thought leadership … Continue reading

By Joe Pulizzi published

Can brand journalists still be journalists? Does it matter?

I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th, 9:30am, Ballroom F). The panel includes Tom Ashbrook from NPR, Lora Kolodny from TechCrunch, blogger and journalist Gary … Continue reading

By Rachel Foster published February 23, 2011

The 3 Big Myths of B2B Content Marketing

Content marketing is hot right now. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 51% of B2B marketers plan to increase their content marketing budgets within the next year. That’s because publishing compelling content can help … Continue reading

By Joe Pulizzi published

The ABC’s of Content Marketing

The majority of my posts are hopefully either thought provoking or instructional…this one could be both or neither.  Maybe you’ll have a little fun with me on this AtoZ content marketing journey.  If you have any of your own, please … Continue reading

By Brian Massey published February 22, 2011

12 Ways to Get Readers to Take Action

There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed. The most common question I get from clients when I recommend a healthy diet of content … Continue reading

By Ahava Leibtag published February 21, 2011

Creating Great Content: 7 Steps to Keep Your Team on Track

So much has been written about content creation, and it’s easy to get excited about the possibilities. However, have you ever noticed that everyone is gung-ho when the project starts, but things fall apart months later? Do you find yourself … Continue reading

By Tom Pisello published February 18, 2011

Is Your Content Ready for the CFO?

According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the recession. These new responsibilities mean CFOs are much more involved in the buying decision process, which is critically … Continue reading

By Joe Pulizzi published February 17, 2011

5 Steps to Content Curation

Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be speaking on a panel with Pawan at SXSW and he will also be speaking at Content Marketing World). Pawan … Continue reading

By Katie McCaskey published

Internal Conversations + Social Media = Sales Conversations

How social media use by one company uses internal conversations to increase trust and ultimately sales conversions. Case study featuring Facebook, Twitter, and blog. Continue reading