By Roger C. Parker published December 4, 2013

12 Content Marketing Books to Add to Your Holiday Gift List

All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gift list. Any one would be a great resource for advancing your skills and achieving greater success in your content marketing efforts. Continue reading

By Frank Barry published December 3, 2013

Content Marketing for Nonprofits: Data, Insights, and Examples

In a follow-up to the recent release of CMI and Blackbaud’s first-ever research report to benchmark what’s going on with content marketing in the nonprofit sector, get data, examples and insights on content marketing for nonprofits. Continue reading

By Nate Riggs published December 2, 2013

3 Ways To Use Google Media Tools for Content Marketing

Google Media Tools gives journalists the power to better connect with their audiences. It’s a gateway to specific tools that can help support the storytelling process from end to end. Learn how to use the suite to support your organization’s content marketing efforts. Continue reading

By Colleen Jones published December 1, 2013

How Surveys Can Help You Create More Effective Content Marketing

If you want to assess your success at producing effective content marketing, you need useful, actionable feedback about it. Find out how to improve your efforts by focusing surveys strategically to collect data that complements the behavior data you already gather. Continue reading

By Joe Pulizzi published November 30, 2013

Native Advertising and the Debate on Content Marketing as Journalism

On this week’s This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think. Continue reading

By Clare McDermott published November 29, 2013

Why Podcasting is a Huge Content Marketing Opportunity

Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity. Continue reading

By Cathy McPhillips published November 28, 2013

A Step-by-Step Guide to Using Twitter Chats in Your Content Plan

Today, we’re thankful for everyone who has helped make our #CMWorld Twitter chats a success by attending, participating or reading the Twitter streams each week. To say thanks, we’re sharing some of the lessons we learned from running our chats. Get a step-by-step guide for using Twitter chats in your content plan. Continue reading

By David DeVore published November 27, 2013

4 Keys to Using Social Media Content for Real-Time Marketing

For many marketers who consider real-time marketing to be a priority, the challenge lies in determining how best to use personalized, real-time content in valuable, relevant, and timely ways. Keep these 4 keys in mind in your efforts to use social media content for real-time marketing. Continue reading

By Michele Linn published November 26, 2013

The Dos and Don’ts of Outsourcing Content Creation

While outsourcing content creation can be an effective way for busy marketers to get everything done, it’s not always a slam dunk — nor does it make sense in all situations. Consider these dos and don’ts when you make decisions on outsourcing for your organization’s content needs. Continue reading

By Scott Severson published November 25, 2013

3 Content Creation Tips to Win the Battle for Attention

It’s increasingly difficult to rise above the online noise and clutter these days, but that doesn’t mean marketers are powerless. Use these 3 content creation tips to win the battle for attention in favor of your brand. Continue reading