By Joe Pulizzi published December 15, 2012

13 Holiday Gift/Book Ideas for Content Marketers

Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year. Continue reading

By Shanna Mallon published December 14, 2012

5 Visual Content Creation Ideas to Add Punch and Power

Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation. Continue reading

By Michele Linn published December 13, 2012

58 Social Media Ideas to Inspire Your Content Marketing [eBook]

Social media can be the most elusive strategy in the content marketing playbook. Read these tips to learn the best ways to optimize your sharing. Continue reading

By Aaron Dun published December 12, 2012

The 3 “Es” of Community-Driven Content Marketing

Content is all around us every day. As a marketer, the key is to be a part of every conversation about your business. Find out how to make the 3 Es of community-driven content marketing work for you. Continue reading

By Christina Schmitz published December 11, 2012

3 B2B Content Lessons To Learn from Mom Marketing

It takes a content-first approach to build the kind of loyalty that mutes competitors’ messages. B2B brands have the opportunity to learn from successful, mom-centric campaigns and apply them to their niche audiences. Check out these B2B content cases that are mom-approved. Continue reading

By Heidi Cohen published December 10, 2012

Content Marketing Trends: 5 Awesome Examples from 2012

While B2B and B2C marketers have used content marketing for years, it became the must-have element of every 2012 marketing plan. Here are five content marketing trends that were awesome this year, and some tips to help you leverage them for your 2013 marketing plans. Continue reading

By Clare McDermott published December 9, 2012

How Your Content Marketing Strategy Can Drive Growth

Brenda Spiering is the editor of, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial’s main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of Continue reading

By Joe Pulizzi published December 8, 2012

Content Marketing for Events: 6 Critical Steps

If you are running a large-scale event, where do you start with content marketing? Use these six critical steps to develop an effective approach to content marketing for events. Continue reading

By Mark Sherbin published December 7, 2012

5 Brand Storytelling Lessons We Can Learn from Facebook Stories

Facebook recently launched itself headlong into the world of active content marketing. Find out what you can learn about brand storytelling from the Facebook Stories website. Continue reading

By Pawan Deshpande published December 6, 2012

14 Sources for Content Curation Inspiration

Increasingly, marketers are employing content curation — the process of finding, organizing and sharing third-party content — as a part of their content marketing efforts. Sample these 14 sources for content curation inspiration. Continue reading