By Sandra Zoratti published December 3, 2010

How to Make the Case for Data-Driven Marketing

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems. Continue reading

By Keith Wiegold published December 2, 2010

Content Marketing Success: Go on, Prove It!

How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having. Continue reading

By Joe Pulizzi published December 1, 2010

The Three Rules of Content Marketing

On the flight over to Belgium I was reading a combination of Content Rules by Ann Handley and C.C. Chapman, Screw It, Let’s Do It by Sir Richard Branson, and Why We Suck by Denis Leary. Quite a potent combination. … Continue reading

By Debbie Williams published

Developing a Social Media Conversation Calendar

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” … Continue reading

By Michele Linn published November 30, 2010

How to Find Internal Allies for Content Marketing

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Joe Pulizzi published November 29, 2010

Web Marketing Facts You Should Know

The following is compliments from my friend Sage Lewis. A good reminder for everyone in marketing. 80% of all Internet users go immediately to a search engine when online. 30-40% of users click on the first organic listing. 62% of … Continue reading

By Ahava Leibtag published

Moving Toward User Engagement Strategy Teams

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many … Continue reading

By Katie McCaskey published November 26, 2010

Content Marketing Using Facebook

Content marketing using Facebook remains shockingly bad. Everyone uses light switches. Yet, thankfully, not everyone automatically assumes they know how to wire them. Why? Well, it can be dangerous. The same can be said for using Facebook. It’s deceptively easy. … Continue reading

By Joe Pulizzi published November 25, 2010

30 Content Marketing Commandments to Live By

At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit … Continue reading

By Heidi Cohen published November 24, 2010

9 Must-Have Elements for Company Blogs

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web department to develop the site, take some time to think … Continue reading