By Joe Pulizzi published November 24, 2011

42 Content Marketing Commandments

At the end of 2009, I published 30 content marketing truths that I have taped above my desk. I then revised the list and republished it last Thanksgiving, as this list is something that I am grateful for because it … Continue reading

By Tom Pisello published November 23, 2011

4 Ways to Optimize Content for the Economy-Focused Buyer in 2012

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects,  a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never … Continue reading

By Bernie Thiel published November 22, 2011

How to Engage Your Writers to Create More Compelling Content

While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: The written word. That’s why as high-quality content becomes more … Continue reading

By Manya Chylinski published November 21, 2011

What’s Working with Health Content?

Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial opportunity for organizations in this field to provide relevant, credible, and useful health content for consumers to access when they … Continue reading

By Heather Rast published November 18, 2011

3 Tips to Help Your Blog Content Pop for Your Readers

Once upon a time, there were two blog authors who were well-respected in their industries. Equally smart and versed on a subject area, they each wrote posts about important stuff. Author A wanted to tell others about the flaws in … Continue reading

By Joe Pulizzi published November 18, 2011

GM Uses Google Plus for News Distribution to Media

Idea today from Mary Henige, director of social media and digital communications for General Motors, from the 2011 Midwest Social Media Summit. General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set … Continue reading

By Raf Stevens published November 17, 2011

How to Give a Gift of Emotionally Engaging Content

Many companies have no clue what the difference is between good and boring content. I’ll go even further than that.  Many organizations are not even aware that their message has lost all connection with their audience, and some even seem … Continue reading

By Anna Ritchie published November 16, 2011

How to Meet Google’s Newest Quality Standards for Content

The cute, cuddly Panda bear has struck again. In the midst of Google’s latest algorithm change, many marketers are in a tizzy over how their search engine presence — and ranking — will be impacted. The SEO game keeps changing, … Continue reading

By Dianna Huff published November 15, 2011

How to Develop a Wikipedia Page that Sails Through the Approval Process

When I first decided to create a Wikipedia page for my client’s technology, I had no idea what I was in for. I had made simple updates to existing pages, so how hard could it be to create a new … Continue reading

By Joe Pulizzi published November 14, 2011

8 Content Marketing Initiatives To Seriously Consider for 2012

I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you.  Odds are, all of these won’t work … Continue reading