By Clare McDermott published February 20, 2012

Expert Predictions for Content Marketing 2015

Content marketing experts weigh in on what’s ahead. Consider this fair warning. Read answers to questions like “where are we headed?” and “what technologies will change the field?” Continue reading

By Adria Saracino published February 20, 2012

How to Embed Outreach into Every Step of Your Content Plan

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading

By Gary Kim published February 17, 2012

Kelly Outsourcing Embraces Content Marketing

Kelly Outsourcing & Consulting Group (KellyOCG), a division of the workforce solutions giant Kelly Services, has adopted storytelling and content marketing as their core marketing philosophy. Of course, that philosophy has concrete implications for resource allocation. Continue reading

By Wayne English published February 17, 2012

5 Ideas to Help You Learn More About Your Content’s Audience

Before you start to craft your content, you need to know what information your readers will want to see; what will command their attention. Here are five ideas to help you gather more information about your content’s audience. Continue reading

By Christine Dunn published February 16, 2012

Exclusive: Marketers to Add More Video, Mobile to Content Marketing Campaigns, Altimeter Study Finds

A new study by Altimeter Group, an advisory firm that conducts independent research on new technologies, found that marketers plan to add more video, images and infographics to content marketing campaigns, as well as implement more mobile- and location-based initiatives. Continue reading

By Christine Dunn published February 16, 2012

Exclusive: A Podcast Interview with Rebecca Lieb from Altimeter Group About New Content Marketing Report

In anticipation of Altimeter’s newest report, “Content: The New Marketing Equation,” CMI News reporter Christine Dunn interviews Rebecca Lieb, analyst from Altimeter and report author, about firm’s research findings. Continue reading

By Manya Chylinski published February 16, 2012

How to Develop an Internal Content Marketing Plan by Leveraging Intranets

Intranets are designed to share useful, informative content — just like the best B2C and B2B content marketing sites do. Although the audience is captive, the content still needs to engage employees so the site becomes a useful and vibrant center of a company’s internal community. Here are some essentials. Continue reading

By Joe Pulizzi published February 16, 2012

The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party … Continue reading

By Gary Kim published February 15, 2012

Pinterest For Content Marketers: A Q&A With Reggie Bradford

CMI News reporter, Gary Kim, interviews Reggie Bradford, CEO & Founder of Vitrue, as a follow up to his article yesterday, “Should Big Brands Use Pinterest For Content Marketing?” Continue reading

By Todd Wheatland published February 15, 2012

How LinkedIn Peers into Your Digital Soul

Many professionals still view LinkedIn as a glorified digital Rolodex. Others point to LinkedIn Groups as the “energy drink” of web-based networking. Todd Wheatland thinks LinkedIn will give employers a way to find out if you really are as good as you say you are. How? Continue reading