By Joe Pulizzi published May 12, 2011

The Skinny on Groupon’s Content Strategy

I had the opportunity to attend a fantastic Confab session yesterday featuring Brandon Copple, the managing editor for Groupon. For those of you not familiar with Groupon, it’s a deal-of-the-day website launched in November of 2008 that now serves over 175 markets … Continue reading

By Manya Chylinski published May 11, 2011

Content Recycling: A to Z

Sometimes the ideas and words we tap to produce quality content flow mightier than the Mississippi River. Other times, the ideas and words dry up like a long summer’s drought. Fortunately, there are ways to rinse, sort and recycle content … Continue reading

By Tom Pisello published May 10, 2011

Is Your Content Marketing Relevant to Buyers?

More than 1,100 North American marketers are spending 26 percent of their budget on content marketing projects, and 51 percent say they plan to increase their spend on content marketing over the next 12 months, according to Content Marketing Institute … Continue reading

By Patricia Redsicker published May 9, 2011

First Things First – Content Strategy Before Social Strategy

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes … Continue reading

By Michele Linn published May 6, 2011

25 Tools for Content Marketing Collaboration, Productivity, Monitoring and Distribution

Using tools to make your life easier sounds great in theory, but with the myriad of options available, and the time it takes to learn each one, which are the ones you should consider? We asked our trusty CMI contributors … Continue reading

By Joe Pulizzi published May 6, 2011

What’s the Right Frequency for Blog Posts?

I was asked this same question in three consecutive days this week. So, how many blog posts make the correct frequency for corporate bloggers? When I asked the question back to those people, I received the following answers: Two times … Continue reading

By Newt Barrett published May 5, 2011

Write a Book and Change the World: 11 Steps to Creating a Successful Business Book

Great business books change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses. My individual world-changer is Presenting to Win by Jerry Weisman … Continue reading

By Colleen Jones published May 4, 2011

Take Your Content on Location with Location-Based Services

If you’re going mobile with your content marketing, then consider location-based services (LBS). A location-based service is a network that provides content to your mobile phone or devices based on where you are. Your physical location is the trigger for … Continue reading

By CB Whittemore published May 3, 2011

6 Ways to Manage Your Online Reputation

Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers. Despite the horror stories (e.g., United Breaks Guitars or Boeing’s Social Media Lesson), the … Continue reading

By Joe Pulizzi published May 2, 2011

Chief Content Officer Job Description Sample Template

In my research, there was no current template available for a Chief Content Officer job description.  Now there is! Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief Content Officer … Continue reading