By Andreea Ayers published July 27, 2012

9 Pinterest Board Ideas for Content Marketers

Haven’t jumped on the Pinterest bandwagon yet, because you don’t think you have anything pin-worthy on your blog or website? Try out these 9 ideas for creating valuable content for your customers on Pinterest — and see what sticks! Continue reading

By Joe Pulizzi published July 27, 2012

Michael Jordan, Failure, and Setting Content Goals

Setting the right content marketing goals sometimes starts with a bit of soul searching. Are you looking for the higher purpose? Maybe Michael Jordan can help us find the way. Continue reading

By Bernie Thiel published July 26, 2012

Why Content Quality Matters: The 7 Hallmarks of Compelling Content

Most B2B companies struggle to create consistently great content that connects with target buyers. They can learn a lot from leading professional service firms, which have been honing the art of thought leadership for decades. Continue reading

By Heather Rast published July 25, 2012

Create Content that Nurtures — and Nudges — Your Prospects

Content can both motivate actions and solve problems. But are you doing all you should to create content that nurtures and nudges those buyer prospects? Here are some approaches to consider and mistakes to avoid. Continue reading

By Steve Lazuka published July 24, 2012

How to Create a Killer Content Agency

It’s a challenge to figure out how to deliver content to your clients in an efficient way that minimizes headaches and maximizes profitability. Here are three steps you can take to start transitioning your agency into a top-notch content marketing firm. Continue reading

By John Fox published July 23, 2012

SEO Fundamentals that Google Can’t Ignore

Everyone knows inbound marketing begins with great content. But in order for search engines to successfully find that content and link it to your keywords, there are some rules you need to follow. Here are the SEO fundamentals that Google can’t ignore. Continue reading

By Colleen Jones published July 20, 2012

How to Make Branded Content More Credible [Research]

Can digital branded content ever be taken seriously? Research shows that credibility problems don’t arise from the concept, but more in the execution. Here are three research-based ways to make your branded content more credible. Continue reading

By Jodi Harris published July 20, 2012

What Content-Related Tools Do You Use that You Wouldn’t Want to Live Without?

Content Marketing World speakers get specific about what content-related tools are essential to their day-to-day processes. You’ll see that some of their favorites are old-school, tried-and-true and some are the latest, shiny and new. Continue reading

By Joe Pulizzi published July 19, 2012

Free Ticket Giveaway for Content Marketing World 2012

The Content Marketing World 2012 event is fast approaching and response has been great. If you want to be involved, here’s a perfect opportunity. To thank our fans for their enthusiasm, we’re offering a free pass to one lucky CMI subscriber. Here’s how to sign up. Continue reading

By Justin Beegel published July 19, 2012

Key Steps for Creating Truly Effective Infographics

Infographics can be a powerful way of establishing a company as the go-to resource for a certain arena. Whether you’re a beginner or a content veteran, these essential steps can have you creating truly effective infographics in no time. Continue reading