By Anna Ritchie published March 23, 2012

100 Inspirational, Educational, and Just-Plain-Cool Content Marketing Examples

Sometimes it helps to take a step back and browse favorite websites for inspiration. In that spirit, the Content Marketing Institute offers its “100 Content Marketing Examples Guide,” sharing how companies big and small, from various locations and industries, are producing successful marketing campaigns across multiple channels. Check it out and add your favorites. Continue reading

By Gary Kim published March 22, 2012

Marketing Automation Getting VC Attention

Venture capitalists are looking at marketing automation as among the next fruitful areas of investment, a clear indication that both marketing analytics, marketing data mining and content marketing are viewed as key growth areas. Continue reading

By Jerry Fireman published March 22, 2012

How to Convince Your Customers to Work with You on Case Histories

Although case histories are among the most effective and credible types of marketing content, a surprising number of B2B companies don’t create them. Their customers are hesitant to cooperate and participate. Here are some tips on how to overcome this problem. Continue reading

By Michael Bay published March 21, 2012

Bicycles, Cocktails & Propaganda: A Conversation about Content Marketing

It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market. Continue reading

By Paul Gustafson published March 21, 2012

5 Tips for Creating Customer Testimonial Podcasts

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts. Continue reading

By Joe Pulizzi published March 20, 2012

7 Content Marketing Lessons from Napoleon Hill

2012 is the 75th Anniversary of the famed Napoleon Hill book Think and Grow Rich. Joe Pulizzi offers seven of Mr. Hill’s lessons that speak very specifically to the plans and goals of corporate content marketing programs. Continue reading

By Gary Kim published March 20, 2012

Modifying the Rules of PR to Reach Bloggers

As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same. In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique approach. Continue reading

By Sean Blanda published March 20, 2012

10 Steps to a More Successful Blog Editorial Strategy

A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news. Continue reading

By Christine Dunn published March 19, 2012

Stipple, Luminate Improve Engagement Rates With Interactive Images

Photographs and other static images have often posed a dilemma for content marketers. While they draw people in and serve as an important hook for engagement, from a search perspective, they offer few SEO points and take up valuable real estate, especially on a website’s home page. Continue reading

By Kathryn Hawkins published March 19, 2012

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog

It’s nice to have high traffic on your website, but the number of visitors your site receives does not tell the whole story. Try these strategies for assessing whether your business blog — and other content marketing efforts — are reaching and engaging the right audiences. Continue reading