By Katherine Griwert published February 21, 2013

2 B2B Content Marketing Challenges Solved with a News-Based Approach

To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Find out how B2B marketers are finding a solution to these challenges with a news-based approach. Continue reading

By Dennis McCafferty published February 20, 2013

6 Questions Content Marketers Should Ask Before Hiring a Journalist

Recruiting former journalists can offer many benefits for a company’s marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask before hiring. Continue reading

By Roger C. Parker published February 19, 2013

12 Months of Content Marketing Ideas for SlideShare

What’s keeping marketers from leveraging SlideShare for content distribution? If it’s the content itself that you lack, get started with these content marketing ideas for a year’s worth of monthly SlideShare presentations. Continue reading

By Michele Linn published February 18, 2013

Content Marketing Strategy: 3 Experts on Tapping Influencers

When you think of influencer marketing, you may think about tapping those who have the broadest social reach to share your content. But it can be beneficial to look beyond the most obvious. Learn where to find influencers and how to use them in your content marketing strategy. Continue reading

By Mark Sherbin published February 17, 2013

7 Brand Storytelling Lessons You Can Learn from Ron Howard

A big-time movie director just validated brand storytelling in an extraordinary way. Find out what content marketers can learn about brand storytelling from seven of Ron Howard’s milestone projects. Continue reading

By Joe Pulizzi published February 16, 2013

Content Marketing: Why You Should Buy Value Instead of Leasing It

There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity? Learn more about buying vs. leasing in marketing. Continue reading

By Mike Zammuto published February 15, 2013

3 Content Marketing Tactics to Defuse User-Generated Attacks

While a positive online reputation often takes years to cultivate, a single bad review can trash it in a matter of minutes. Use these 3 content marketing tactics to defuse user-generated attacks and protect your company’s online reputation. Continue reading

By Brian Kardon published February 14, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO. Continue reading

By Steve Glauberman published February 13, 2013

Effective Content Marketing with Visuals: Your 5-Step Guide

It’s been predicted that visual media will become one of this year’s biggest content marketing trends, and it’s easy to see why. Use this 5-step guide to start you on your way to effective content marketing with visuals. Continue reading

By Clare McDermott published February 12, 2013

Branded Content Broadcasting: Examples from Brand Media Moguls

While some content marketers tinker with 30-second YouTube videos that look a lot like commercials, others think bigger. Much bigger. Meet the new (brand) media moguls. Continue reading