By Amanda Maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading

By Joe Pulizzi published August 18, 2010

Say it ain’t so! Advertising and Content Marketing Work Together

We received an unbelievable reaction to my post last week on why print will be making a comeback in 2011. The overall point was this: Print is still an incredibly important part of the marketing mix, even though it may … Continue reading

By John Bottom published August 18, 2010

Checklist: The 4 Key Qualities of Effective Content

Over the last few years there have been some excellent examples of content marketing that have helped brands position themselves as experts in their field, and they have enjoyed direct business benefits as a result. Yet there are also accounts … Continue reading

By Sarah Mitchell published August 17, 2010

What Content Marketers Can Learn from an Australian Non-Profit

One of the hallmarks of a good content marketing campaign is that it’s designed to pull the customer in. Developing content that will engage your prospective customers isn’t always easy. Getting your audience to take action on your behalf is … Continue reading

By Michele Linn published August 16, 2010

How to Put Together an Editorial Calendar for Content Marketing

As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into action?  (If you are asking yourself this question, read Jeremy Victor’s fantastic post on this very topic.) Next … Continue reading

By Andrew Davis published August 13, 2010

How to Identify Where Your Audience is Participating Online

In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you better understand your web-browsing audience. Today, I’ll help you identify where they are hanging out online.

By Wendy Marx published August 12, 2010

The Role of PR in Content Marketing

So, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact? With everyone creating content these days, it’s no longer true that people will rush to read content. … Continue reading

By Joe Pulizzi published August 11, 2010

7 Reasons Print Will Make a Comeback in 2011

Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print. … Continue reading

By Daniel Burstein published August 11, 2010

Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you … Continue reading

By Joanne Grey published August 10, 2010

How to Use Content Marketing to Build Trust

One of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the go-to resource for their questions on a certain topic. Consumers are smart. They won’t believe you if … Continue reading