By Joe Pulizzi published May 15, 2012

An Essential Resource for Building and Managing an Online Community [NEW BOOK]

Capturing Community, a new book by Michael Silverman covers everything from how to build an online community to how to manage and measure its progress. Free chapter inside. Continue reading

By Joe Pulizzi published May 14, 2012

Mitch Joel on Blogging, the Art of Podcasting and the Next Big Thing [Interview]

Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on. Continue reading

By Joe Chernov published May 14, 2012

3 Lessons Content Marketers Can Learn from Product Marketing

Content that sells gets more funding. Content that doesn’t is retired. These are the basics of product marketing. And here are three essential lessons content marketers can learn from their counterparts on the product side of the house. Continue reading

By Clare McDermott published May 11, 2012

4 Ways to Use PR in Your Content Marketing Efforts [Case Study]

A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas. Continue reading

By Aaron Dun published May 11, 2012

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content

On today’s rapidly shifting web, it’s essential that companies connect more effectively with their stakeholders across a number of web and social channels. This “pressure to extend” has created a new online content life cycle. Employ these four steps to establish a more strategic and successful approach to content marketing for your business. Continue reading

By Michele Linn published May 10, 2012

Do Brands and Agencies Use Content Marketing Differently? [Research]

While there are many similarities in the way brands and agencies use content marketing, there are some notable differences. Here is a breakdown of the key differences, according to the results from the 2012 Digital Content Marketing Survey research report from Brandpoint and CMI. Continue reading

By Amrit Hallan published May 10, 2012

How to Survive the Google Penguin Update with Effective Content Writing

Whether or not you were negatively affected by the recent Google Penguin update, you should take steps to ensure you won’t get caught in the fray when something like this happens. How? With effective content writing. Here are the essentials to get you on the right track. Continue reading

By Joe Pulizzi published May 10, 2012

10 Ways to Optimize Your Enewsletter Landing Page

Some amazing information from Jeanne Jennings on 10 different ways to optimize your enewsletter landing page to get more subscribers AND increase your rates of conversion. Continue reading

By Clare McDermott published May 9, 2012

Two Cool Tools to Help Brands Extend Marketing Reach

The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection easier. Continue reading

By Sarah Mitchell published May 9, 2012

Managing Large Teams of Writers Under Short Deadlines

Author Sarah Mitchell shares lessons from her big fat content marketing project, including her do-it-or-die essentials for a large-scale content marketing kick-off. Continue reading