By Mark Sherbin published September 14, 2012

Are Your Calls to Action Missing These Proven Formulas?

How do you classify calls to action? Where do they perform at their best? Two CTA experts weigh in on how content marketers can use them successfully. Continue reading

By Roger C. Parker published September 13, 2012

This 7-Step Content Marketing Plan Earned an $87 Million Paycheck

In this case study, see how a 7-step content marketing plan contributed to a small stereo business’ $87 million dollar buyout deal and a nationwide presence. Continue reading

By Andrianes Pinantoan published September 12, 2012

21 Things to Do to Help Your Infographic Go Viral

Infographics are ideal for presenting lots of data in a way your audience can immediately comprehend. If you want to give your infographic a strong shot at going viral, work your way through these 21 tips.
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By Clare McDermott published September 11, 2012

IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine

Intel’s new digital magazine offers a peek at the outer edge of design, technology, social and big data. CCO magazine interviewed Bryan Rhoads, editor in chief, to find out why IQ matters. Continue reading

By Adria Saracino published September 10, 2012

Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Domination)

There are six types of agencies that exist in the consulting realm, but the ones that are best positioned to achieve success are disruptive hybrids — agencies that are agile and quick to offer integrated marketing campaigns with the end goal of bringing in more revenue for their clients. Find out how to set your firm up to create this disruptive success. Continue reading

By Joe Pulizzi published September 9, 2012

CMI Announces Content Marketing Orange Award Winners at Content Marketing World

The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year’s winners. Continue reading

By Toby Murdock published September 9, 2012

Can Content Marketing Software Platforms Drive Increased Success?

Looking for a tip to optimize your content marketing success? This study from the Aberdeen Group shows that marketers who use content marketing software platforms get dramatically higher performance. Continue reading

By Mark Sherbin published September 8, 2012

Breathe New Life into Your Home Page, Gain Loyal Readers

Major publishers on the web experiment, test, and retest to make their home page layout as engaging as possible. What can we learn from them? Continue reading

By Michele Linn published September 7, 2012

Content Marketing Round-Up: Highlights from Day 3 of #cmworld

While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions. Continue reading

By Michele Linn published September 6, 2012

The Wild World of Content Marketing: Jungle Jack Hanna from the Columbus Zoo

The audience at Content Marketing World’s closing keynote address was riveted by Jungle Jack Hanna’s presentation — which is the goal of any marketer! Continue reading