By Frank McDade published August 20, 2012

3 Improv Exercises That Will Take Your Content Brainstorms to the Next Level

Need your team to start thinking outside the box when it comes to your content? Try these interactive improvisation exercises to stimulate the team’s creativity. Continue reading

By Anna Ritchie published August 19, 2012

Is Social Media the New Word of Mouth? [RESEARCH]

This year’s Buyersphere report learned from the buyers themselves that they are crazy for content and they don’t necessarily get it all that much from social media. But the report also shows signs that social media will be the word of mouth of the future. Continue reading

By Joe Pulizzi published August 18, 2012

7 Keys to Building Your Brand Publishing Empire

Knowing your customers’ deep-rooted wants, needs, and pain points gives you the opportunity to create not just something that wows your customers, but an event that actually changes behavior. Try out these 7 keys to building your brand publishing empire. Continue reading

By Clare McDermott published August 17, 2012

How to Join the Ranks of the Digital “Supercreatives:” An Interview with Leslie Bradshaw

CCO spoke to Leslie Bradshaw, co-founder of JESS3, about what it takes to be a rising star in the competitive world of digital supercreatives, how to work with a creative agency and why some content breaks through the clutter. Continue reading

By Mike Agron published August 16, 2012

5 Tips for Creating Professional-Quality Audio Content

For any virtual event — such as webinars, videos and podcasts — good audio is critical to connecting with your audience. Check out these 5 tips for creating professional-quality audio content. Continue reading

By Stephanie Tilton published August 15, 2012

8 Content Production Tools To Help Marketers Become Publishing Machines [Free Guide]

Ready to evaluate your content production tool needs and start publishing like a pro? Download our free guide for a summary some great technology options. Continue reading

By Joe Pulizzi published August 14, 2012

Congratulations to the 2012 Content Marketing Orange Awards Finalists

We at the Content Marketing Institute are thrilled to announce the finalists for the 2012 Content Marketing Orange Awards, which celebrate the best and brightest people, projects, and organizations from around the world that are dedicated to the practice of content marketing. Continue reading

By Heidi Cohen published August 14, 2012

Content Marketing Checklist: 13 Things You Must Do Before You Publish Content

To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And, for best results, use it! Continue reading

By Doug Schumacher published August 13, 2012

What Social Content Works Best for Engaging Luxury-Minded Consumers?

Whether you are a fashion industry marketer or just want to know how consumers engage with luxury-focused brands on Facebook, these insights can help you improve the way your content engages your target audience. Continue reading

By Jodi Harris published August 12, 2012

17 Techie Shortcuts for Content Marketing

The following time-saving tools might not be the best solutions for the long term, but when you are in a pinch and need to dig your way out of a content chasm, these handy process helpers can really save your sanity. Continue reading