As we all know, the Internet has enabled a wide range of marketing channels and methods. And ever since YouTube burst onto the scene in 2005, online video has become one of the leading methods for distributing marketing content. ReelSEO.com reports that in the course of 2009, the percentage of small businesses incorporating video into […]
There’s a great quote that I love that says, “Budgeting is just a way to worry about money before you spend it.” As you get ready to move into the planning season for your 2011 budget, it’s a good time to start thinking about things you might do to increase your chances of getting increased […]
A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from slowing you down, follow these five tips.
Everyone here in Cleveland is waiting with bated breath for the news that will come at 9 PM ET tonight – will LeBron James come back to the Cleveland Cavaliers or go to Miami, Chicago, New York or New Jersey? (UPDATE 7/9 – Yes, he chose Miami. And in the words of Forrest Gump, “That’s […]
Had an outstanding conversation with Mark Levy yesterday (who among other things is author of Accidental Genius). Mark gave me a crash course in something called free writing. Free writing, also called stream-of-consciousness writing, is a writing technique where you write for a set period of time without regard for spelling or even topic. Mark […]
As content marketers know, by creating and developing valuable, useful content, your brand may become a thought leader over time. Who doesn’t want that? Think about it. At some point, every marketer is tasked with positioning his or her brand as a thought leader. This is a popular vision for many reasons – increased name […]
As a content marketer, one of the audiences you need to be aware of is your linking audience. This consists of the individuals who publish, curate, report on, discuss, argue about and share info about your target market. This audience can include competitors as well as non-competing trade publications, bloggers, forums and other sites that […]