By Joe Pulizzi published April 20, 2013

12 Roles Essential to the Future of Content Marketing

It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future. Continue reading

By Carl Friesen published April 19, 2013

Thought Leadership Strategy: 3 Ways to Leverage Live Event Content

You can boost your firm’s profile with a strong content marketing strategy that leads to thought leadership appearances at relevant industry events. Then use these 3 approaches to repurpose and leverage the live event content into new marketing products. Continue reading

By Anna Ritchie published April 18, 2013

3 Tips for Keeping Your Buyer Personas Fresh and Alive

Whether your content marketing targets B2B or B2C audiences, don’t rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive. Continue reading

By Robert Rose published April 17, 2013

How to Survive the Disillusionment of Content Marketing

Content marketing seems to be staring down a “valley of disillusionment” these days. But It’s really just part of the process on the way to CMI’s goal of helping marketers reach the “plateau of productivity.” Follow the path with us. Continue reading

By Joe Pulizzi published April 16, 2013

How Enterprises Handle B2B Content: 6 Key Insights From Our Research

Find out how enterprise marketers use B2B content marketing tactics as compared with their B2B peers overall. Here are 6 key insights from CMI’s report, “B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America.” Continue reading

By Michael Silverman published April 15, 2013

4 Tips for Turning Your Editorial Content into Community

Invest in your loyal audience by offering a forum for engagement and the results may surprise you. Use these 4 tips to turn your editorial content into community. Continue reading

By Chuck Frey published April 14, 2013

5 Ways to Create Visual Blog Content with Mind Maps

Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You’ll find that mind maps are an ideal form of visual, shareable content you may want to add to your repertoire. Continue reading

By Joe Pulizzi published April 13, 2013

4 Truths About Content Marketing Agencies

Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it’s hard to tell the partners from the posers. Continue reading

By Brad Shorr published April 12, 2013

What Quality Content Is, and How to Help Your Clients Create It

Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and distribute it effectively. Continue reading

By Vincent Clarke published April 11, 2013

Adapt a Top-Tier Content Strategy and Make It Your Own: 3 Key Ideas

When you feel like you’ve tried everything and are out of new ideas, it can be helpful to look to other companies’ marketing campaigns for inspiration. Use these 3 ideas to adapt a top-tier content strategy to fit your organization. Continue reading