By Clare McDermott published January 13, 2013

How Nonprofits Can Sidestep Content Marketing Pitfalls

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry. Continue reading

By Joe Pulizzi published January 12, 2013

3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead

The more than 100-year-old content marketing industry is going through as much change as we have ever seen. Consider these three critical content marketing trends that signal big industry changes still ahead. Continue reading

By Gregg Schwartz published January 11, 2013

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group

If you’d like to start a LinkedIn group — or boost the membership and raise the profile of a LinkedIn group you already have — try these five time-tested B2B content marketing tips to drive traffic, attract new members, and increase engagement. Continue reading

By Michele Linn published January 10, 2013

4 Expert Opinions: Does More Content Marketing Mean Better Content Marketing?

Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing. Continue reading

By Mark Sherbin published January 9, 2013

Newsjacking: 6 Tips to Help Your Branded Content Use the News

Content marketers fight the daily battle of staying timely and relevant. Newsjacking is the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. Read on for tips to help your branded content use the news. Continue reading

By Clare McDermott published January 8, 2013

Inside An Explosive Content Marketing White Paper Strategy

Curt Porritt of MasterControl sat down with CMI to discuss his organization’s white paper success and how testing has helped drive content choices. Continue reading

By Nancy Liberman published January 7, 2013

Content Strategy: 4 Tips for Communicating at Every Customer Stage

It’s essential to drive your brand’s customer conversations with the right content. Here’s how to develop a content strategy where communications count at every stage of customer engagement. Continue reading

By Mark Sherbin published January 6, 2013

Oracle Acquires Eloqua: Will Content Marketing Be Impacted?

Just before the holidays, tech giant Oracle announced it had bought marketing automation software vendor Eloqua for the cool sum of $871 million. Here’s a discussion of what the acquisition might mean for content marketers. Continue reading

By Lucjan Zaborowski published January 6, 2013

4 Steps to Exciting Content Marketing in a Boring Industry [Case Study]

If you think there is no way to implement a successful content strategy in the industry that you are in, think again. And then try these 4 steps to exciting content marketing in a boring industry. Continue reading

By Joe Pulizzi published January 5, 2013

Print Is Not Dead! Why Your Company Needs a Book and 8 Tips to Make it Happen

A blog and a book helped launch and grow what is now the Content Marketing Institute. Most companies have blogs. Your company needs a book. Here are 8 tips to help you make it happen. Continue reading