By Mike Sweeney published June 23, 2011

The Secrets of a Successful Content Marketing Kickoff Meeting

An organized, well-attended kickoff meeting is essential to starting a successful content marketing program.  This is true whether you are handling your content marketing in house or hiring an agency or consultant. Yet keeping this meeting on track is difficult, … Continue reading

By Patricia Redsicker published June 22, 2011

Guy Kawasaki on How to Create Enchanting Content: Podcast

The word “enchantment” evokes fairy tale stories of Prince Charming freeing young female hearts from the prospect of a lonely, loveless life. It also alludes to every day joys and simple pleasures such as meeting “the one,” getting married and … Continue reading

By Tom Pisello published June 21, 2011

Selling to Mahogany Row? Roll Out Web Carpet for C-level Executives

Are you trying to sell to the C-level suite? According to the latest survey of senior executives from SiriusDecisions, you’ll want to focus on specific digital content marketing strategies to engage and connect with these busy execs. In short, you’ll … Continue reading

By Joe Pulizzi published June 20, 2011

Bad Content Marketing: 20 Reasons For It

It’s all about you. Your customers don’t care about you, they care about themselves.  We often forget that point when we describe how wonderful our widget is (that no one cares about). You are afraid to fail. Taking chances with … Continue reading

By Nate Riggs published June 20, 2011

Mastering 3 Styles of Blog Lists for More Effective Content Marketing

As a CMI reader, you probably don’t need to be sold on the benefits of blogging as a hub in your content marketing mix, but you’re probably looking for ways to be more effective. As blogging has become more common, … Continue reading

By Clare McDermott published June 17, 2011

Thinking Outside of the Bento Box to Improve Content Design

Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content … Continue reading

By Joe Pulizzi published June 16, 2011

Nine Steps to Content Marketing Success One Step at a Time

The secret to getting ahead is getting started. The secret of getting started is breaking down your complex overwhelming tasks into small manageable tasks, and then starting on the first one. – Mark Twain I presented a content marketing workshop … Continue reading

By Alan Grainger published June 16, 2011

How Not to Alienate your Audience when Guest Blogging

If you’re writing your own blog, then you are responsible for developing its style of language and communicating with your audience in a way they will respond to. But if you are making the leap from writing your own blog … Continue reading

By Ahava Leibtag published June 15, 2011

3 Ways to Test Effectiveness of Mobile Content

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and Measurability” study by King Fish Media. Just … Continue reading

By Thomas Clifford published June 14, 2011

4 Steps to Publish an E-Book: Tap into Your Existing Articles

Has this ever happened to you? You run around looking for your car keys. You could’ve sworn you just saw them right there on the counter. But now they’re gone. Then you hear that familiar jingle. You slide your hand … Continue reading