By Clare McDermott published August 16, 2013

How to Use Brand Storytelling to Make Your Customers Go Bananas

Find out how to use brand storytelling to make your customers go bananas. Part entrepreneur, part philosopher, part brand egalitarian, Chris Lindland talks about what Betabrand can teach content marketers about letting customers contribute to your brand identity. Continue reading

By Joe Pulizzi published August 15, 2013

How to Rock at Content Marketing: Tips from 36 Industry Stars

Find out how to rock at content marketing from the new eBook created by TopRank Online and CMI. The book offers tips from 36 expert content marketers who will be speaking at Content Marketing World 2013. You’ll get helpful industry insights, and more than a few of the secrets of content marketing success. Continue reading

By Arnie Kuenn published August 14, 2013

7 Ways to Use Google Trends to Punch Up Your Content Creation

Imagine harnessing information on the billions of searches performed in Google every year. It could drive your SEO and help you better understand your target audience’s behaviors and interests. There’s a great tool to guide you in doing all of that and more. Find out 7 ways you can use Google Trends to punch up your content creation. Continue reading

By Brad Shorr published August 13, 2013

How to Build a B2B Content Marketing Department: Beat Staffing Shock

You can beat B2B content marketing staffing shock. Producing effective, high-quality content efforts requires a wide range of skills, capabilities, and expertise. Use this detailed review of content marketing roles and skills to help you put an effective team together. Continue reading

By Alan Grainger published August 12, 2013

Build a Successful Content Marketing Strategy from Scratch in 7 Steps

It’s obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in that position, don’t just dive in and hope for the best. Find out how to build a successful content marketing strategy from scratch with these 7 steps. Continue reading

By Nis Frome published August 11, 2013

Hacking Content Marketing: How a Parking Ticket Turned into 40,000 Customers

Sometimes content marketing arrives in a regular, anticipated form, like a daily newsletter. But it’s often at its best when it takes on a slightly less traditional format. Find out how a start-up “hacked” its way into content marketing success with a parking ticket stunt that grabbed the attention of Hacker News and turned into 40,000 customers. Continue reading

By Amanda Maksymiw published August 10, 2013

5 Fantastic Data Sources to Inform Your Content Marketing Strategy

Big Data is all the rage right now, and it can offer useful insights about buyer intent and customer engagement. But it’s easy to be overwhelmed by all of the possibilities and data at hand. Use these 5 fantastic data sources to manage the data deluge and inform your content marketing strategy. Continue reading

By Sue Duris published August 9, 2013

Why Your Content Marketing Strategy Should Go Past the Sale

You shouldn’t stop providing relevant content once you win a customer’s business. You need a strategy for customer retention if you want to convert customers into evangelists and, ultimately, extend the reach of your brand. Find out more about why your content marketing strategy should go past the sale. Continue reading

By Mark Sherbin published August 8, 2013

How to Use Social Listening on LinkedIn for Real-Time Publishing

Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find out how to use social listening on LinkedIn to boost your real-time publishing efforts. Continue reading

By Jay Acunzo published August 7, 2013

Scaling Your Content Marketing Team: 3 Lessons From the Field

This is a call to start a loud conversation on the good, the bad, and the ugly that come with scale. Marketers experiencing early signs of scale in their organizations need to share. Start getting a handle on how to scale your content marketing team with 3 lessons from the field. Continue reading