Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan.

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content.

We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week.

Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success.

Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software.

We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and steadfast in our commitment to succeeding in our content marketing efforts? It’s not always easy. These four tips may help.

SEO image optimization should be second nature for content marketers, but it's easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game.

While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast.

Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.)

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.   

Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video.