Author: Zubair Talib

Zubair Talib is CEO and co-founder of YaSabe, and an expert in search technology and online local search. He previously co-founded and served as CTO of Intelligenx. He was a board member of and acting CTO of 411.ca leading up to its acquisition by Yellow Pages Group. Zubair holds Bachelor’s and Master’s degrees in Electrical Engineering and Computer Science from MIT. Follow Zubair on Twitter @ztalib.

By zubair-talib published September 3, 2013

3 Reasons Your Brand Content Won’t Connect with Hispanic Consumers

Sabores

So, there’s this “minor” demographic you might have heard of called U.S. Hispanics.

More accurately, it’s the fastest growing and most coveted consumer group in the nation. And if your business doesn’t have a winning brand content strategy for reaching these lucrative potential customers over the next five years, well… in five years, you might not have a business at all.Continue Reading