So, you’ve created some remarkable content. But before you pop the cork, ask yourself:
If you build it, will they engage and interact?
With everyone creating content these days, it’s no longer true that people will rush to read content.
In my experience, adding a PR component to your content marketing adds a powerful incentive that expands your reach, thought leadership and the power of your brand. Better yet, done right, it can ultimately lead to sales.Continue Reading