Author: Wally Koval

As CMI's Business Development Manager, Wally's top priority is helping partners discover and implement ways to engage their customers and grow their business by leveraging the wealth of some of CMI’s newest offerings - including Online Training & Certification, the Intelligent Content Conference (ICC), and CMI’s Business Directory. Prior to joining the CMI team, Wally launched his career at American Business Media, a global B-to-B Media Association where he spent over 5 years heavily involved with client relationships, marketing, and membership offerings. From there Wally ventured to spearhead business development and marketing initiatives for an enterprise game-based learning SaaS start-up, from which his team recently had a very successful exit. Follow him on Twitter @WallyKoval

By wally-koval published June 14, 2010

5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

How important is video to your content marketing strategy? If you guessed “Very,” then you are correct! (*Ding ding ding* We have a winner!)

Video has increasingly become a mainstay medium for distribution and consumption of content online, and it continues to grow in popularity, scope, and reach. In April 2010 alone, over 178 million U.S. internet users watched online video; that’s more than half of the entire U.S. population!

So maybe you are thinking, “Wow! What an incredible opportunity to expand my content’s reach . . . if only I had the means to get my content out there.” Well, it’s not as difficult as you may think. If you are not doing it yet, here is how you can get started.Continue Reading