Author: Vladimir Ponikarovsky

Vladimir Ponikarovsky, senior online marketing consultant at Promodo, has more than five years of experience working with large content projects and big international brands. He possesses experience in organic search engine promotion in Google, Yandex and Seznam.

By vladimir-ponikarovsky published June 19, 2015

How to Develop Content for Foolproof Content Marketing

develop-content-foolproof-content-marketing-coverCompanies have been relying on content a long time. However, that doesn’t mean they always do it right. Too many businesses produce content on so many topics that it’s clear they haven’t taken the time to learn what their audience really wants to read.

In other words, these content marketers don’t know for whom they’re writing. There are two ways to solve this problem along with some helpful tools:Continue Reading