Author: Vishal Khanna

Vishal Khanna is the 2015 Content Marketer of the Year. He leads digital marketing for Wake Forest Innovations and the Innovation Quarter in Winston-Salem, NC, and is the founder and president of the digital strategy firm, Produce Creative Follow him: on Twitter at @bediscontent.

By vishal-khanna published March 11, 2016

Content Marketer of the Year Shares How to Find Hidden Content

find-hidden-content

Some days it’s easy to find what I need for a new story. I’m a marketer in academics and a quick pubmed.gov search of the past month’s peer-reviewed publications from my institution’s renowned faculty usually gives me 20 new starting points.

Those are the good days. I find my topic, shape the angle, assign a writer, and then hit my buddy Luciano’s food truck for a triple order of the best chorizo tacos in the Southeast United States.Continue Reading