Author: Ural Cebeci

Ural Cebeci is the VP of marketing at ScribbleLive, the leading content marketing platform. Ural brings a wealth of marketing and strategy experience with more than 15 years of experience. Prior to ScribbleLive, Ural was the VP of marketing at Visually where he built the marketing team from ground up until its acquisition by ScribbleLive. He also worked as the Director of Marketing at Optimizely during the company's early growth stage, building and leading the product marketing, content marketing, and marketing operations teams. Before that, Ural headed up the small business marketing team at Skype and worked as a senior marketer at Microsoft. Ural received his MBA from the Wharton School and MS from Stanford University. Follow him on Twitter at @uralcebeci.

By ural-cebeci published September 14, 2016

How Does Native Advertising Fit in a Content Marketing Strategy?

Native-Advertising-CM-Strategy

Building content — no matter the quality — doesn’t necessarily build an audience. As former BuzzFeed Vice President Jonathan Perelman noted, “Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.”Continue Reading