When blogging for business, two challenges always seem to cause content creators and moderators headaches:
- What should I write about?
- How much content should I be creating?
One way to tackle both questions at the same time is to run a blogging contest. Not only do contests help you curate large volumes of content, but the content you receive through contests are from your customers and champions of your brand who tell your story for you! Content can’t get much better than that.
This post covers what to consider when developing a blogging contest, and it highlights one company’s recent successful blogging contest.