If you’re like many content marketers, you may be missing out on a key part of a successful content strategy: excellent blog post titles. After agonizing over creating perfect, thorough, compelling content, it’s so easy to forget the title until the very last minute. We’ve all been there, and we should all be ashamed.
Sure, titles aren’t very long. Yet they are an extremely significant part of your content strategy because blog post titles — and all content titles — draw readers into your content.
If no one is reading your content, what’s the point of your wonderful call-to-action? Or your amazing compilation of 100 content marketing examples, or whatever type of content you’ve slaved over for hours? If you write a blog post and no one reads it, does it even exist? Continue Reading