Nowadays, any brand can become a content publisher, but we sometimes forget to treat content publishing as a privilege. Just because we have a soapbox, doesn’t mean there will be an audience to listen to us.
As marketers we are traditionally trained to repeat our single-minded proposition until consumers buy whatever it is that we’re marketing. In an effort to get our features and benefits across, we often lose sight of what’s actually valuable to our audience. Great content marketing turns a mirror on the audience.Continue Reading