Author: Todd Wheatland

Todd is the head of strategy for global content marketing agency King Content. Previously he was based in Paris as the global head of thought leadership at Fortune 500 workforce solutions company Kelly Services. Todd is an established marketing author and speaker, and has a passion for finding out what makes people tick. Todd is also an instructor for the Content Marketing Institute Online Training and Certification program and host of The Pivot from CMI's podcast network. You can follow him on Twitter @ToddWheatland.

By todd_wheatland published July 8, 2015

Marketing Exec Saw the Future in Digital and Shares His Path to LinkedIn

Growing up in a beachside suburb of Sydney, LinkedIn’s Ed Bray spent his high school years focused on two things. “Between sports and girls, there wasn’t too much time for study,” he says, with a laugh.

But Bray looked to the future and became more focused on academics. Today he leads the marketing and product marketing teams for LinkedIn Marketing Solutions across the Asia-Pacific region. In this episode of The Pivot, Ed shares his journey with host Todd Wheatland over a beer in the offices of LinkedIn in Singapore.Continue Reading

By todd_wheatland published June 24, 2015

A Part-Time Job Leads to a Winding Road Into Employer Branding

David Brudenell’s dreams of an Olympic medal crashed in a disastrous skiing accident, but he didn’t let that slow him down. He still set out on an aggressive, winding road that has led to great success.

In this episode of The Pivot, I walk along the streets of Sydney with David to talk about the Canadian’s life, his love of Australia, and how an MBA classmate changed the trajectory of his career.Continue Reading

By todd_wheatland published June 3, 2015

Marco Polo’s ‘Philosophical’ Descendant Talks Exploration and Recruiting Technology

Davor Miskulin likes to think of himself as the descendant of fellow Croatian, Marco Polo. “I have this drive for exploring and I had to rationalize it somehow. I never stop exploring.”

Today, Miskulin lives with his wife and daughter in Toronto, Canada, after stops in Auckland, New Zealand, and Melbourne, Australia. He has spent more than 11 years developing business for Burning Glass Technologies, which provides software products for matching people with jobs and labor market intelligence for the recruitment, corporate, regional and national government, and education sectors.Continue Reading

By todd_wheatland published February 15, 2012

How LinkedIn Peers into Your Digital Soul

Many professionals still view LinkedIn as a glorified digital Rolodex. Others point to LinkedIn Groups as the “energy drink” of web-based networking. In LinkedIn and the New Age of Influence, Todd Wheatland argues that while these areas are LinkedIn’s most well-known assets, the true power and future growth of this talent sourcing behemoth is related to analytics. LinkedIn will give employers a way to find out if you really are as good as you say you are. How?Continue Reading

By todd_wheatland published February 10, 2012

LinkedIn and the New Age of Influence

You’re likely missing the point of this social climber. (And no, this is not another shlumpy article about how to use LinkedIn Groups.)

You get LinkedIn.

You’ve built out your profile, extended your connections to a large number of people you’ve never met, joined groups because you weren’t already getting enough spam each day, created and/or answered patently false questions, and posted self-promotional status updates.Continue Reading