CMI’s 2012 B2B content marketing research survey indicates the largest challenge (for 41 percent of respondents) is “producing the kind of content that engages prospects and customers.”
Tied to that challenge is the ability for content marketers to create emotionally compelling content through a sustainable process.
Add to that mix, how does one find the time to accomplish this?
Over time, I’ve developed a six-step process that can help resolve these three challenges, especially when writing blog posts. The process is easy, fast, and can yield enough content for a full-length article that can be repurposed later for even more content.