Author: Ted Karczewski

Ted Karczewski is the Marketing Content Specialist at Skyword and the Managing Editor of the Content Standard. He focuses on increasing awareness around Skyword’s content marketing platform and services through consistent brand messaging. Most recently he worked on Skyword’s "Rising Above Big Data" eBook. Follow him on Twitter and pitch stories here.

By ted-karczewski published June 30, 2014

6 Steps to a Data-Driven Content Marketing Strategy

building top drawing-rise above big dataWhen a shopper walked into my grandpa’s store in Cranford, New Jersey, in 1955, he received a firm handshake and personal service. Grandpa Ted would walk his customers around the store, learning about their lives and needs through conversation. These details would inspire how he approached other customers as well as those who returned again for new products.Continue Reading